Philips produces one hundred millionth blade for its OneBlade, the product that disrupted the grooming market
20 Avril 2021 - 10:00AM
Philips produces one hundred millionth blade for its OneBlade, the
product that disrupted the grooming market
April 20, 2021
- Since its launch in 2016, the Philips OneBlade has disrupted
grooming markets worldwide, creating a new category - a single tool
for shaving, trimming and edging
- OneBlade Face + Body adds the ability to trim, style and edge
facial and body hair even in the most intimate areas
- One hundred million blades is an important milestone - Philips’
global innovation teams will keep expanding the OneBlade range and
engaging new audiences
Amsterdam, the Netherlands – Royal Philips
(NYSE: PHG, AEX: PHIA), a global leader in health technology, today
announced the production of its one hundred millionth OneBlade
blade. This impressive milestone is testament to the success of the
collaborative effort put in by Philips’ grooming innovation team in
the Netherlands, who teamed up with other Philips innovation teams
around the globe to produce the advanced OneBlade shaving and
grooming tool, sharing their expertise and experience. The team
keeps on innovating and disrupting the grooming market with new
OneBlade solutions, such as the OneBlade Face + Body, and will keep
on pushing the boundaries by expanding the ranges and engaging new
audiences. The Philips OneBlade subscription-model makes the
grooming routine as easy and convenient as possible; new blades get
delivered to people’s doorstep.
“At Philips, we believe people should be able to embrace their
individuality so they can be what they want to be, not just today
but next year and the year after,” said Dominique Oh, Business
Leader Grooming and Beauty at Philips. “It’s why our innovation
teams continue to develop tools that allow them to achieve the look
they want in an easy way or find the look that’s right for them. I
am proud to see this unique blade, designed and invented by Philips
for OneBlade, reaching the important milestone of 100 million
blades produced.”
The must-have styling tool of a new
generationOver the last few years, there has been a major
shift in facial hair styles that has completely disrupted the
grooming market. People worldwide, especially millennials (18 - 34
year olds), are shaving less, styling more, and expressing their
individualism by styling their facial hair. Despite this widespread
change in behavior, which had not previously been seen for decades,
the tools at their disposal had hardly changed until Philips
disrupted the shaving and grooming market in 2016 with a new
solution - the OneBlade. This unique single tool allows users to
style, trim and edge any length of facial hair in complete comfort
and convenience. The OneBlade already boasts over 27 million users
worldwide, with the number still growing fast.
Continued innovation in premium grooming and
beautyIn addition to working on OneBlade innovations,
Philips brings other innovations to the personal care market, such
as the premium, highly advanced and successful Philips Lumea IPL
9000 series hair removal device for home use, and its new series
9000 electric shavers with SkinIQ technology for those who are
looking for a close shave while maintaining healthy looking skin.
Today, Philips keeps reinventing the premium space, delivering
smart propositions that provide personalized plans and guidance,
and stepping into new business models.
For further information, please contactLaura
SeikrittPhilips Global Press OfficeTel: +31 6 20740318E-mail:
Laura.Seikritt@philips.com
Marije AnsingPhilips Global Press OfficeTel: +31 6
50589016E-mail: Marije.Ansing@philips.com
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health
technology company focused on improving people's health and
well-being, and enabling better outcomes across the health
continuum – from healthy living and prevention, to diagnosis,
treatment and home care. Philips leverages advanced technology and
deep clinical and consumer insights to deliver integrated
solutions. Headquartered in the Netherlands, the company is a
leader in diagnostic imaging, image-guided therapy, patient
monitoring and health informatics, as well as in consumer health
and home care. Philips generated 2020 sales of EUR 19.5 billion and
employs approximately 82,000 employees with sales and services in
more than 100 countries. News about Philips can be found at
www.philips.com/newscenter.
- Blades for OneBlade in package
- Blades for OneBlade in production in factory
- Blades for OneBlade in production
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