Publicis Groupe Announces Its Intention to Acquire Soft Computing
20 Décembre 2018 - 7:41AM
Business Wire
This acquisition would make Publicis Groupe
the data marketing leader in France
Publicis Groupe (Paris:PUB)[Euronext Paris FR0000130577, CAC
40] announces that it is entering into exclusive negotiations
with the founding shareholders of Soft Computing, a leading data
marketing firm in France, with a view to the acquisition of a
controlling block representing 82.99% of the share capital at a
price of 25 euro per share (2018 coupon attached), i.e. at a
premium of 66,66% to the closing price on December 19, 2018.
Created in 1984 by Eric Fischmeister and Gilles Venturi, Soft
Computing is specialized in Data and how it is applied to enhance
marketing and transform the customer experience. With over 400
experts, this market leading company provides its services to the
majority of large corporates in the retail, services and financial
sectors.
This transaction would reinforce Publicis Groupe’s data
marketing expertise across the entire value chain in France,
further consolidating its position as the preferred partner for its
clients’ transformation.
The proposed acquisition is subject to prior information and
consultation with the bodies representing Soft Computing’s staff,
as well as to the usual conditions precedent. If the acquisition of
this controlling stake is completed, Publicis Groupe will file a
simplified public offering, on the same financial terms, which may
be followed by a compulsory buyout if the attendant conditions are
met.
About Publicis Groupe - The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a
global leader in marketing, communication, and digital
transformation, driven through the alchemy of creativity and
technology. Publicis Groupe offers its clients seamless access to
its tools and expertise through modular offering. Publicis Groupe
is organized across four Solutions hubs: Publicis Communications
(Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH,
Marcel, Fallon, MSL, Prodigious), Publicis Media (Starcom, Zenith,
Spark Foundry, Blue 449, Performics, Digitas), Publicis.Sapient
(SapientRazorfish & Sapient Consulting) and Publicis Health.
Present in over 100 countries, Publicis Groupe employs nearly
80,000 professionals.
www.publicisgroupe.com | Twitter: @PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe |
http://www.youtube.com/user/PublicisGroupe | Viva la
Difference!
About Soft Computing
Soft Computing is a leading consulting and service provider of
data sciences and digital technologies applied to marketing and
customer experience. It is listed on the NYSE Euronext exchange
(FR0000075517 – “SFT”), employs over 400 experts, and reported
revenue of 41 M€ for 2017 - 20% outside of France - with over 200
clients including most of the major retail, finance and services
companies. www.softcomputing.com
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version on businesswire.com: https://www.businesswire.com/news/home/20181219005955/en/
Catherine Helfenstein, Publicis Groupe France Communication
Director + 33 6 18 64 01 28 catherine.helfenstein@publicis.fr
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