Publicis Groupe Enters into Exclusive Negotiations with Ycor for the Sale of Its Digital Services Subsidiary, Proximedia
14 Février 2019 - 6:32PM
Business Wire
Regulatory News:
Publicis Groupe [Euronext Paris: FR0000130577, CAC 40]
(Paris:PUB) announces that, following a competitive sale
process, conducted with the help of a major bank, its subsidiaries
that own Proximedia have entered into exclusive negotiations with
Ycor for the sale of all of Proximedia. With operations in France,
Belgium, the Netherlands and Spain, Proximedia provides digital
services to SMEs, small enterprises, small shops and craftsmen for
their online presence and promotion.
This proposed disposal is consistent with Publicis Groupe’s
“Sprint to the Future” plan and will enable the Groupe to focus on
its core assets at the heart of its strategy. Proximedia has yet to
break even since the beginning and requires substantial investment
for it to expand and become profitable. As at December 31, 2018,
Proximedia has 575 employees, including 231 in France, 311 in the
Benelux and 33 in Spain.
The process reached more than 60 potential candidates. Nearly 10
investors (strategic and financial) expressed interest in a total
or partial acquisition of Proximedia. Ycor’s bid was the best from
all criteria: it includes Proximedia’s operations in Benelux, Spain
and France, it is the highest financially and the most convincing
in terms of development prospects.
This proposed disposal is subject to prior information and
consultation with the relevant employees representative bodies and
should be completed during the first half of 2019.
In light of the process and the offers received, the Management
Board unanimously approved its entry into exclusive negotiations.
In addition, to the extent Maurice Lévy, the Chairman of the
Supervisory Board of Publicis Groupe has interests in Ycor, the
Publicis Groupe’s Supervisory Board (in the absence of its
Chairman), has given a positive opinion of the proposed sale,
without prejudice to the final decisions of the relevant corporate
bodies.
About Publicis Groupe - The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a
global leader in marketing, communication, and
digital transformation, driven through the alchemy of
creativity and technology. Publicis Groupe
offers its clients seamless access to its tools and
expertise through modular offering. Publicis Groupe is organized
across four Solutions
hubs: Publicis Communications (Publicis Worldwide,
Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL,
Prodigious), Publicis Media (Starcom, Zenith, Spark Foundry,
Blue 449, Performics, Digitas), Publicis.Sapient
and Publicis Health. Present in over 100 countries,
Publicis Groupe employs nearly 80,000 professionals.
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Peggy NahmanyCorporate Communications+ 33 (0)1 44 43 72
83peggy.nahmany@publicisgroupe.com
Chi-Chung LoInvestor Relations+ 33 (0)1 44 43 66
69chi-chung.lo@publicisgroupe.com
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