Publicis Groupe Takes Full Ownership of Blue 449 in the UK
01 Février 2019 - 8:23AM
Business Wire
Regulatory News:
Publicis Groupe (Paris:PUB) today announced the acquisition of
the remaining 24.9% Blue 449 shares from M&C Saatchi in the
UK.
Blue 449, which counts Asda, Dixons Carphone, Weight
Watchers, Kayak and Ralph Lauren among its roster of clients, will
continue to be managed by the agency’s current leadership team.
The agency was originally founded as Walker Media as a joint
venture between Christine Walker, Phil Georgiadis and M&C
Saatchi in 1998. In 2013, Publicis Groupe bought 75.1% of the
agency before it was rebranded Blue 449 two years later.
About Publicis Groupe - The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a
global leader in marketing, communication, and digital
transformation, driven through the alchemy of creativity and
technology. Publicis Groupe offers its clients seamless access to
its tools and expertise through modular offering. Publicis Groupe
is organized across four Solutions hubs: Publicis
Communications (Publicis Worldwide, Saatchi & Saatchi, Leo
Burnett, BBH, Marcel, Fallon, MSL, Prodigious), Publicis
Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics,
Digitas), Publicis.Sapient (SapientRazorfish & Sapient
Consulting) and Publicis Health. Present in over 100
countries, Publicis Groupe employs nearly 80,000 professionals.
www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | LinkedIn : Publicis Groupe |
http://www.youtube.com/user/PublicisGroupe | Viva la
Difference!
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190131006041/en/
Publicis GroupePeggy Nahmany, Corporate Communications, +
33 (0)1 44 43 72 83 peggy.nahmany@publicisgroupe.comJean-Michel
Bonamy, Investor Relations, + 33 (0)1 44 43 77 88
jean-michel.bonamy@publicisgroupe.comChi-Chung Lo, Investor
Relations, + 33 (0)1 44 43 66 69
chi-chung.lo@publicisgroupe.com
Publicis Groupe (EU:PUB)
Graphique Historique de l'Action
De Mar 2024 à Avr 2024
Publicis Groupe (EU:PUB)
Graphique Historique de l'Action
De Avr 2023 à Avr 2024