Publicis Groupe acquires US based full-service marketing agency Rauxa
19 Août 2019 - 6:15PM
Publicis Groupe acquires US based
full-service marketing agency Rauxa
Rauxa
acquisition complements Publicis Groupe’s
expertise in delivering data-driven creativity
offerings in the US, specifically across CRM and
personalized creative
Paris, August 19,
2019 – Publicis Groupe (Euronext Paris: FR0000130577, CAC
40) today announced its acquisition
of Rauxa, an independent, full-service
marketing agency. Rauxa will become part of Publicis Media, the
media solution hub of Publicis Groupe.
Founded in 1999, the agency has averaged
double-digit growth every year, with a net revenue of around
70M$ in 2018, and more than 300 employees spanning New
York, Los Angeles, San Francisco, Seattle, Orange County and
Dallas. Rauxa’s clients include Verizon, Samsung, Alaska
Airlines, Vans, Celgene and 20 other leading client brands.
Arthur Sadoun, Chairman and CEO of
Publicis Groupe, said: “With the acquisition of Rauxa,
Publicis Groupe is reinforcing its expertise
in driving one-to-one consumer engagement for clients,
through data-driven creativity offerings and scaled
capabilities. The addition of Rauxa’s data, tech, media,
creative and production expertise will accelerate Publicis Media’s
and the Groupe’s ability to deliver across all parts of the
consumer journey.” Jill Gwaltney, Founder of
Rauxa, said: “Twenty years ago, we started Rauxa
because we believed that brands’ would need an
agency focused on doing the very best job of one-to-one marketing.
Today, our largest priority remains helping clients achieve their
goals through this focus. Joining the Publicis Media family
gives us that much more firepower and scale to do so.”
Rauxa will operate as a Publicis Media agency
brand in the United States, and will continue to be led by its
founder Jill Gwaltney, and its President and Chief
Executive Officer Gina Smith, reporting to David Penski,
Global CEO of Publicis Media Exchange (PMX) and Tim Jones, Regional
CEO Americas for Publicis Media. Rauxa will work closely
alongside Publicis Media’s digital agencies (Moxie, MRY and
Digitas) driving deeper communications touchpoints across strategy,
CRM and personalized creative.
About Publicis Groupe - The Power of
OnePublicis Groupe [Euronext Paris FR0000130577, CAC 40]
is a global leader in marketing, communication, and digital
transformation, driven through the alchemy of data,
creativity, media and technology, uniquely positioned to
deliver personalized experience at scale. Publicis Groupe offers
its clients a seamless end-to-end service to address all their
marketing and transformation challenges. Publicis Groupe is
organized across Solutions hubs: Publicis Communications
(Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH,
Marcel, Fallon, MSL, Prodigious), Publicis Media (Starcom, Zenith,
Spark Foundry, Performics, Digitas), Publicis Sapient and Publicis
Health. Epsilon, the data-driven marketing and tech company
and its platform Conversant, is positioned at the center of the
group fueling all the group’s operations. Present in over 100
countries, Publicis Groupe employs nearly 84,000
professionals.www.publicisgroupe.com | Twitter : @PublicisGroupe |
Facebook | LinkedIn | YouTube | Viva la Difference!
About RauxaBold.
Results. Rauxa is the full-service agency that is
rooted in data, enabled by technology, inspired to create and
orchestrated to perform for Verizon, Alaska Airlines, Vans, TGI
Fridays, and more than 20 other leading brands. Founded
in 1999 and with a uniquely independent spirit, Rauxa is
powered by a team of over 300 creators, technologists, scientists
and practitioners with locations in New York, Los Angeles, San
Francisco, Seattle, Orange County and Dallas.
Contacts
Delphine StrickerAlessandra GirolamiChi-Chung Lo |
Corporate Communications Investor
Relations Investor Relations |
+ 33 (0)6 38 81 40 00+ 33 (0)1 44 43 77 88+ 33 (0)1 44 43 66
69 |
delphine.stricker@publicisgroupe.comalessandra.girolami@publicisgroupe.comchi-chung.lo@publicisgroupe.com |
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