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14 Février 2019 - 6:00PM
PUBLICIS GROUPE
COMPLETES ACQUISITION OF SOFT COMPUTING
Publicis Groupe to become the
leader in data marketing in France
with the acquisition
Paris, February
7, 2019 - Publicis Groupe [Euronext Paris FR0000130577, CAC 40]
announces today the completion of its acquisition - via its
wholly-owned subsidiary Multi Market Services France Holdings - of
82.99% of the share capital of Soft Computing, a leading French
data marketing company, at 25 euro per share, i.e. a total
consideration of approximately 43.4 million euro.
This acquisition has been made
from the firm's founders and their families after all conditions
precedent in the agreement of December 19, 2018 were met.
Multi Market Services France Holdings will now file for a
simplified compulsory buyout of all outstanding shares at a price
of 25 euro per share. The price offered is at a premium of 66.67%
to the closing price on December 19, 2018. This proposed buyout
remains subject to approval from market regulator AMF (Autorité des marchés financiers) after checking for
compliance with legal and regulatory provisions in force.
Finexsi, the firm represented by
Olivier Peronnet and appointed as independent expert by the Board
of Directors of Soft Computing, has concluded that, from the
financial point of view, the price offered is fair to the minority
shareholders in Soft Computing, including in the event of a
compulsory buyout that Multi Market Services France Holdings would
file for if the attendant conditions were met.
On the basis of the independent
expert's report, Soft Computing's Board of Directors deemed, by
unanimous decision, that this offer is in the interests of Soft
Computing, its shareholders and its employees, and has recommended
that shareholders tender their shares to the offer.
Created in 1984 by Eric
Fischmeister and Gilles Venturi, Soft Computing specializes in data
and its use in enhancing marketing and transforming the customer
experience. With over 400 experts, this market-leading company
provides its services to most of the major retail, finance and
services companies.
This transaction would reinforce
Publicis Groupe's data marketing expertise across the entire value
chain in France, further consolidating its position as preferred
partner for its clients' transformation.
About Publicis
Groupe - The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global
leader in marketing, communication, and digital transformation,
driven through the alchemy of creativity and technology. Publicis
Groupe offers its clients seamless access to its tools and
expertise through modular offering. Publicis Groupe is organized
across four Solutions hubs: Publicis Communications (Publicis
Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon,
MSL, Prodigious), Publicis Media (Starcom, Zenith, Spark Foundry,
Blue 449, Performics, Digitas), Publicis.Sapient (SapientRazorfish
& Sapient Consulting) and Publicis Health. Present in over 100
countries, Publicis Groupe employs nearly 80,000
professionals.
www.publicisgroupe.com | Twitter: @PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe |
http://www.youtube.com/user/PublicisGroupe | Viva la
Difference!
About Soft
Computing
Soft Computing is a leading consultancy and service provider in
data sciences and digital technologies applied to marketing and
customer experience. It is listed on the NYSE Euronext
exchange (FR0000075517 - SFT), employs over 400 experts, and
reported revenue of 41 M€ for 2017 - 20% outside France - with over
200 clients including most of the major retail, finance and
services companies.
www.softcomputing.com
Press
Contacts:
Catherine Helfenstein, Publicis Groupe France Communication
Director
+ 33 6 18 64 01 28
catherine.helfenstein@publicis.fr
Jean-Michel Bonamy, Publicis
Groupe Investor Relations
+ 33 (0)1 44 43 77 88
Jean-michel.bonamy@publicisgroupe.com
Chi-Chung Lo, Publicis Groupe
Investor Relations
+ 33 (0)1 44 43 66 69
Chi-chung.lo@publicisgroupe.com
This
announcement is distributed by West Corporation on behalf of West
Corporation clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Publicis Groupe via Globenewswire
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