Sidetrade’s CashTarget brings gamification to the dash for cash, post-lockdown
29 Juin 2020 - 11:18AM
Sidetrade’s CashTarget brings gamification to the dash for cash,
post-lockdown
Sidetrade,
the Artificial Intelligence platform dedicated to accelerating
company revenue and cashflow, is thrilled to unveil CashTarget, a
new feature using gamification for businesses who are reviewing and
restarting their treasury performance. With CashTarget, collecting
cash will never be boring!
Sidetrade has today launched a new feature
called CashTarget, which uses gamification for businesses who are
restarting treasury performance.
As businesses emerge from pandemic lockdown, the
dash for cash will intensify. With revenue proving unpredictable
and loans running out, the focus needs to turn to accounts
receivable – invoices which remain unpaid. Rob Harvey, global
director of solutions consulting at Sidetrade, said:
“ ‘Cash is king’ is truer than ever. For
business leaders, it is crucial to create a much stronger cash
culture, where every team is thinking about cash, whether that’s
around sales, credit terms, receivables, or customer
relations.”
CashTarget enables managers and cash collection
teams to track, allocate and manage collection targets at both
individual and team level. It creates a more comprehensive ‘cash
culture’ throughout the business, right acoss the order-to-cash
process, for all the staff involved.
Linking fun and gamification to serious KPIs
The Sidetrade R&D and product teams thought
about how they could motivate users, to boost cash collection as
businesses plan for recovery after the pandemic. They turned to
game theory techniques, integrating game features into CashTarget.
Dashboards are replete with graphs, charts, and goals, creating
greater visiblity among teams and a healthy competition feel. Rob
Harvey, added:
“Everybody loves a competition, so injecting a
little fun into a cash collection application has a big impact on
performance and user experience. CashTarget adds value to
individuals and teams, and gives employees greater visibility on
their own actions. Who says cash collection can’t be fun?”
Sidetrade has redefined the accounts receivable
automation market, with its powerful, yet easy-to-use, augmented
cash solution. Since 2018, Aimie, Sidetrade’s AI assistant, has
brought predictive payment behaviours, and the best dunning
strategy recommandations, to the cash collection market. Aimie
helps over 2,700 customers in every industry accelerate cashflow
generation, on average by 50%.
- Sidetrade’s CashTarget brings gamification to the dash for
cash, post-lockdown
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