Tap into Hudson Yards with Visa
18 Mars 2019 - 1:00PM
Business Wire
Visa will offer exclusive cardholder benefits
and showcase seamless contactless technology at Hudson Yards, New
York’s newest neighborhood
Visitors to Hudson Yards can tap and donate to
Women’s World Banking at Visa’s digital installation
Today, Visa (NYSE: V) celebrates the opening of Hudson Yards,
New York’s newest neighborhood that merges the best in culture and
commerce at a must-see destination. As the Official Payment
Technology Partner at Hudson Yards, Visa plans to offer Visa
cardholders exclusive access to on-property experiential, retail
and dining experiences. Visa will offer visitors the ability to
experience the speed, convenience and security of contactless
technology that can be used to tap to pay; Visa will also leverage
its sponsorship of Hudson Yards to continue its support of female
entrepreneurs by providing an on-site installation where visitors
will be able to donate to various female-focused charities,
including Women’s World Banking.
“Hudson Yards is an exciting new opportunity to show domestic
and international audiences the best of Visa, from payments to
purpose,” said Mary Ann Reilly, Senior Vice President North America
Marketing, Visa. “We are building a portfolio of benefits that
enables cardholders to have unique experiences that only Visa can
provide.”
It Pays to Pay with Visa
As the preferred way to pay on-property, Visa plans to pilot and
promote “only at” Hudson Yards perks for cardholders. At launch,
this will include:
- The Vessel: Visa cardholders
will experience preferred all-day access to visit the Vessel1, the
centerpiece of Hudson Yards. The Vessel is a spiral staircase and
urban landmark comprised of 154 intricately interconnecting flights
of stairs, offering visitors remarkable views of the Public Square
and Gardens.
- Secret Menu: Visa cardholders
who present their cards to the cashier at the Fuku restaurant will
unlock a secret menu item2.
- VIP Tour: The concierge desk in
the retail center will offer Visa cardholders private tours of the
Hudson Yards Gallery. Grab a welcome treat and go on a VIP tour
that provides an inside look at Hudson Yards as a hub for fashion,
design, communications and art. Book a tour through the Hudson
Yards Residential Gallery3.
Visa will work to establish subsequent benefits and experiences
that encourage cardholders to unlock exclusive access by presenting
their Visa cards or tapping to pay with their contactless card or
payment-enabled device at checkout.
Tap Into Tomorrow
To complement this state-of-the-art retail center, Visa is
building a digital installation where visitors can tap and donate
to Women’s World Banking. This digital installation encourages
others to join Visa in its effort to champion female entrepreneurs
globally. Women’s World Banking is a non-profit providing
low-income women entrepreneurs around the world the financial tools
and resources they need to thrive and pursue their dreams.
Over the course of this inaugural year, Visa plans to continue
to demonstrate its commitment to women at activations taking place
at Hudson Yards. During its sponsorship of and activation at New
York Fashion Week: The Shows, Visa offered visitors the chance to
shop at contactless vending machines, where 100% of the purchase
price of all products sold from the machines were donated to
female-focused charitable organizations. One of the products in
these vending machines was provided by sundays, a female-owned and
operated business and Hudson Yards merchant, which creates nontoxic
nail polish and offers an elevated nail salon experience focused on
wellness. 100% of the purchase price of products sold from the
sundays vending machine within Visa’s NYFW retail experience were
donated to Girls Inc.
“As a female entrepreneur, it’s incredible to work with a brand
like Visa who shares our vision of empowering women,” said Amy Ling
Lin, Founder of sundays nail salon, a Hudson Yards merchant.
“Working with Visa has helped grow our sundays following and given
us opportunities to reach new customers. We are excited to continue
working together to celebrate women.”
For more information about Hudson Yards visit:
https://www.hudsonyardsnewyork.com/.
About Visa
Visa Inc. (NYSE: V) is the world’s leader in digital
payments. Our mission is to connect the world through the most
innovative, reliable and secure payment network - enabling
individuals, businesses and economies to thrive. Our advanced
global processing network, VisaNet, provides secure and reliable
payments around the world, and is capable of handling more than
65,000 transaction messages a second. The company’s relentless
focus on innovation is a catalyst for the rapid growth of connected
commerce on any device, and a driving force behind the dream of a
cashless future for everyone, everywhere. As the world moves from
analog to digital, Visa is applying our brand, products, people,
network and scale to reshape the future of commerce. For more
information,
visit https://usa.visa.com/aboutvisa/our_business.html, visacorporate.tumblr.com and
@VisaNews.
About Hudson Yards
Hudson Yards is a new neighborhood on Manhattan’s West Side
being developed by Related Companies and Oxford Properties Group.
Hudson Yards will be home to more than 100 shops and restaurants,
including New York City’s first Neiman Marcus, an array of
experiential and online retailers, and a collection of leading
brands in every category from luxury to fast fashion. The
neighborhood will feature restaurants and food experiences by chefs
and restaurateurs Thomas Keller, José Andrés, David Chang, Michael
Lomonaco, Costas Spiliadis, rhubarb and Chef Peter Jin,
D&D London and more; dynamic cultural institutions; 4,000
state-of-the-art modern residences; a new 750-seat public school; a
212-room Equinox Hotel®; and more than 14 acres of public plazas,
gardens and groves – all offering unparalleled amenities for
residents, employees and guests. For more information on Hudson
Yards, please visit www.HudsonYardsNewYork.com.
1 Preferred access is subject to availability and limited to 300
passes per day. Maximum of four (4) tickets available per
cardholder, per day.
2 Secret menu item is only available at Hudson Yards Fuku
location, while supplies last.
3 Hudson Yards Gallery Tours: To book a tour, call (212)
385-1535; spots are limited and will be provided by Hudson Yards on
a first come, first serve basis; five (5) tours offered per day
(excluding major holidays) between 12 to 5pm EST.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190318005241/en/
Visa Inc.Bitsy Richerich@visa.com
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