Technicolor Unveils New Creative Organization and Vision to Go ''Beyond Imagination"
19 Mai 2021 - 1:30PM
Business Wire
Technicolor transforms Production Services
division into Technicolor Creative Studios, with new leadership
team focused on the future of film, episodic, gaming, brand
experiences and advertising
Technicolor today launched Technicolor Creative Studios, forming
a collaborative global structure to drive innovation and creativity
across its family of studios. As the company’s flagship division,
it focuses on the transformation of the entertainment, experiential
and advertising industries, maintaining Technicolor's position as
the No. 1 VFX partner in Hollywood. The robust studio network
includes The Mill, MPC (Film, Episodic & Advertising), Mikros
Animation and Mr. X.
Each award-winning studio retains its own unique identity and
market position, continuing to provide world-class services to
clients and partners across many industry categories. The combined
strength of Technicolor Creative Studios harnesses the collective
experience and discoveries of each member of the studio family,
expanding artistic capabilities and propelling the possibilities to
greater heights, from VFX, XR and animation to design, direction
and production.
The newly organized division has a new leadership team led by
Christian Roberton, President of Technicolor Creative Studios, who
reports to Technicolor CEO Richard Moat and has been a key senior
management team member supporting Technicolor’s broad
reorganization. Christian’s team includes:
- David Patton, President of Customer Experience &
Advertising
- Andrea Miloro, President of Mikros Animation
- Tom Williams, Global Managing Director, MPC Episodic
- Laura Fitzpatrick, Global Managing Director, Mr. X
- Philip Greenlow, Global Managing Director of MPC Film
- Mark Benson, CEO of MPC Advertising
- Josh Mandel, CEO of The Mill
“By working together to share best practices and discoveries,
Technicolor Creative Studios will push the boundaries of creativity
and innovation more than ever before and make possible the
realization of ambitious and extraordinary ideas,” said Roberton.
“The formation of Technicolor Creative Studios is the result of a
series of transformation initiatives begun over a year ago designed
to facilitate collaboration, integrate technology, enable increased
artistry and unleash top talent. These steps have proven to be
incredibly effective as they’ve maintained the top quality of
content produced despite the challenges of COVID-19. We are better
positioned than ever to further invest in new technology platforms,
facilitate a broader creative offering and meet the changing needs
of our clients, partners and collaborators.”
Today, Technicolor Creative Studios is the No. 1 provider of VFX
to Hollywood studios, content producers and Super Bowl advertisers
(including AdMeter’s top three Super Bowl ads in 2021). The
division brings together the world’s most creative minds –
supported by integrated global operations, an unrivaled talent pool
and the largest family of multi-discipline studios across the world
with offices in Los Angeles, Paris, Amsterdam, Berlin, London, New
York, Toronto, Montreal, Chicago, Shanghai, Bangalore and Adelaide.
The company provides premium, high-quality production services to
clients within the entertainment, fashion, automotive and other
prominent industries.
Technicolor Creative Studios’ new proposition – “Beyond
Imagination” – comes from a desire to spark unparalleled
creativity, pushing the boundaries of the imagination to bring
groundbreaking and unforgettable ideas to life. There is a shared
hunger and ambition between studio talent and their clients to push
capabilities and technology to the limit, creating new,
never-before-seen experiences that audiences will never forget. The
division’s creative legacy, reputation for excellence, and drive
for innovation allow clients and partners the confidence to think
freely, without the constraints of technical possibilities, and
inspire them to produce their most iconic work.
“Christian is a recognized visionary in the VFX community and
uniquely qualified to implement the vision for Technicolor Creative
Studios and our global artist community,” said Moat. “We have
assembled a world-class management team to support the group’s
ambitious roadmap. Technicolor Creative Studios and our ‘Beyond
Imagination’ message are based on the simple idea that absolutely
anything is possible. No idea is too complicated for us to produce
to an incredibly high standard, and everyone at Technicolor
Creative Studios embraces this belief.”
The Technicolor Creative Studios “Beyond Imagination”
proposition offers Technicolor partners & clients the combined
force of:
- Innovation - Across its family of studios, Technicolor
is a leader in virtual production, whether that be through live
on-set visual effects for the film and episodic industries or live
interactive animation that brings brand mascots to life for
advertising and marketing clients. In addition to their command of
pioneering game-engine technology that powers virtual production
across linear film, the brand services arm of Technicolor Creative
Studios is making groundbreaking leaps forward in the immersive and
interactive experiential marketing space, using virtual, augmented
and mixed reality to evolve brand experiences.
- Talent & Technology - Under the Technicolor Creative
Studios umbrella, Technicolor partners have access to an
interdisciplinary pool of talent across all divisions. With over
2,000 artists, designers, directors and creative technicians from
across the world, partners of Technicolor Creative Studios have
access to the very best award-winning talent using the latest in
creative technology across film, episodic, advertising and brand
experience.
- Scale & Infrastructure - Under a consolidated
infrastructure of creative studios, each project benefits from the
power and scale of shared learnings, innovations and insights from
across all businesses. Harmonized workflows and systems across all
studios mean faster, scalable and smarter working across all client
projects.
To learn more about Technicolor Creative Studios, visit
www.technicolor.com/create.
About Technicolor:
Technicolor is a worldwide leader in the creation and seamless
delivery of extraordinary entertainment experiences. By uniting
industry-leading artistry with world-class innovation, the company
and its family of creative studios help storytellers bring their
most ambitious visions to life.
www.technicolor.com – Follow us: @Technicolor and on LinkedIn
here.
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version on businesswire.com: https://www.businesswire.com/news/home/20210519005473/en/
Media Contact: Stephanie Varlotta
Stephanie.Varlotta@technicolor.com