ATLANTA, July 21, 2020 /PRNewswire/ -- The Home Depot, the
world's largest home improvement specialty retailer, today
announced that it is accelerating its investments in resets of its
outdoor power categories, as it also refines and simplifies its
primary brands across the category.
"We have been extremely pleased by the customer response to our
premiere outdoor power brands, as we improved the shopping
experience with a simplified presentation," said Ted Decker, executive vice president,
Merchandising. "Similar to prior resets in our power tool business,
outdoor power equipment is being reset and positioned by brand, and
we will complete this rollout to approximately 1,300 U.S. stores by
year's end."
The enhanced assortment will include The Home Depot's top brands
of innovative cordless outdoor power - Ryobi, Makita, DeWalt, and
Milwaukee – as well as the most
trusted brands of gas-powered products in the industry - Toro,
Echo, John Deere, Cub Cadet, Honda, and Troy-Bilt.
As part of this merchandise reset, the company has made the
decision to discontinue the Ego line of outdoor power
equipment.
Earlier in the year, the company began refreshing its
presentation of the outdoor power category to make it easier for
customers to determine which equipment would best meet their needs.
The branded-bay presentation features the latest in battery-powered
technologies that have become increasingly popular among DIY
consumers and professional landscapers.
Ryobi, DeWalt, Milwaukee, and
Makita provide common battery platforms across their
industry-leading power tool and outdoor power equipment products,
which collectively make up the vast majority of batteries already
owned by consumers. This provides customers an array of options and
flexibility for their battery powered tools that can be
interchanged on the same battery platform.
The company expects to complete the resets in all remaining
stores through spring of 2021.
About The Home Depot
The Home Depot is the world's largest home improvement specialty
retailer, with 2,293 retail stores in all 50 states,
the District of Columbia, Puerto Rico, U.S. Virgin
Islands, Guam, 10 Canadian provinces and Mexico. In
fiscal 2019, The Home Depot had sales of $110.2
billion and earnings of $11.2 billion. The Company
employs more than 400,000 associates. The Home Depot's stock is
traded on the New York Stock Exchange (NYSE: HD) and is included in
the Dow Jones industrial average and Standard & Poor's 500
index.
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SOURCE The Home Depot