To Drive Forward Agricultural Practices With Positive Impact on Climate and Biodiversity, Rémy Cointreau Supports a Multi-year Programme to Measure Soil Health on Wine Growing and Cereals
26 Novembre 2021 - 7:35AM
Business Wire
Regulatory News:
Rémy Cointreau (Paris:RCO) has a centuries-long history of
working to preserve and pass on the terroirs that are the cradle of
its exceptional wines and spirits. From vines to orange trees and
from cereals to sugar cane, the Group committed very early on to
securing certification for its terroirs in pursuit of responsible
and sustainable farming.
Faced with the reality of climate change, the Group now has a
dual responsibility to not only protect its terroirs but also to
promote them as a “solution”. It must ensure its living soils play
their full part in combating global warming by cultivating their
biodiversity and maximising their potential for carbon
sequestration.
That is the vision behind Rémy Cointreau’s new partnership with
Genesis (formerly Greenback SAS), which uses a combination of soil
samples and metadata to measure the impact of farming practices on
soil, based on three key indicators: pollution, biodiversity and
carbon sequestration.
This project will help drive forward Rémy Cointreau’s Research
and Development strategy in the areas of wine growing and cereal
crops, enabling the Group to help wine growers and farmers adopt
increasingly climate- and biodiversity-friendly practices.
About Genesis (formerly Greenback SAS):
Genesis is the first worldwide agency rating the environmental
health of soils. Founded in 2019, it has worked with laboratories
both public (CNRS-ENS) and private (Mérieux, Trace Genomics) to
develop a system for evaluating carbon, biodiversity and pollution
levels in soil. The resulting rating, correlated with farming
practices, is designed to improve soil health, yield and resilience
to risk.
About Rémy Cointreau:
All around the world, there are clients seeking exceptional
experiences; clients for whom a wide range of terroirs means a
variety of flavours. Their exacting standards are proportional to
our expertise – the finely-honed skills that we pass down from
generation to generation. The time these clients devote to drinking
our products is a tribute to all those who have worked to develop
them. It is for these men and women that Rémy Cointreau, a
family-owned French Group, protects its terroirs, cultivates
exceptional multi-centenary wine and spirits, and undertakes to
preserve their eternal modernity. The Group’s portfolio includes 14
singular brands, such as the Rémy Martin and Louis X III cognacs,
and Cointreau liqueur. Rémy Cointreau has a single ambition:
becoming the world leader in exceptional spirits. To this end, it
relies on the commitment and creativity of its 1830 employees and
on its distribution subsidiaries established in the Group’s
strategic markets. Rémy Cointreau is listed on Euronext Paris.
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