Verizon Media Enables Grocery Shopping from Email - an Industry First
20 Juillet 2020 - 3:00PM
Verizon Media today announced the launch of “Groceries from
Walmart,” making it easier than ever to buy groceries online. Yahoo
Mail users can now browse, add to cart, and buy essential groceries
from Walmart right within Yahoo Mail. This is the first time ever
that email users can fill a shopping cart from their inbox,
streamlining their shopping experience from within the mail app
they use daily to track promotions, coupons, and more.
Most Americans are shopping online for groceries
and doing it more often since the onset of COVID-19. A May survey
by Inmar Intelligence found that 80% are now shopping online for
groceries -- up 40% from pre-pandemic levels. What’s more, almost
60% say that they are shopping for groceries online more often now
than they were before the pandemic began.
“Because of the unprecedented coronavirus
challenge, online grocery shopping is now the new normal and
Verizon Media is well positioned to take advantage of the behavior
shifts,” said Guru Gowrappan, CEO, Verizon Media. “We’re proud to
partner with Walmart on this industry-first feature, helping Yahoo
Mail users more easily browse and buy essential groceries without
having to leave their inbox, saving them time and helping them
organize their lives through enhanced and innovative experiences
within their email.”
By bringing Groceries from Walmart to Yahoo Mail,
people can now tackle all of their grocery needs from one place.
Last year, Yahoo Mail debuted a new app which included the launch
of Grocery View, which helps users save time and money on the
essentials. The view shows users the deals at local grocery stores,
lets them save those deals to their shopping lists, as well as
connect their store loyalty card to automatically apply saved
coupons at checkout. Now, Yahoo will give users the ability to shop
Walmart’s grocery catalogue at their leisure and add items to a
shopping cart within Yahoo Mail for pick-up from their local
Walmart store.
“Customers are leaning on Walmart more than ever
for us to help them save on items they need the most, but also to
help save them time,” said Rich Lehrfeld, senior vice president,
Walmart Marketing. “The new ‘Groceries from Walmart’ feature that
lives within Yahoo Mail takes one more step out of our customers’
days, helping them shop when, how and where they want.”
Groceries from Walmart makes online grocery
shopping smarter and easier. To enhance the shopping experience,
users will get personalized grocery recommendations based on their
Yahoo profiles. Additionally, the shopping cart never expires. This
means that people can keep adding items throughout the week and
checkout whenever they’re ready.
Groceries from Walmart is currently available on
the Yahoo Mail iOS app and desktop, with Android coming later this
year. To sign up for Yahoo Mail, visit mail.yahoo.com, and download
Yahoo Mail today in the App Store or Google Play.
About Verizon MediaVerizon Media,
a division of Verizon Communications, Inc., houses a trusted media
ecosystem of premium brands like Yahoo, TechCrunch and HuffPost to
help people stay informed and entertained, communicate and
transact, while creating new ways for advertisers and media
partners to connect. From XR experiences to advertising and content
technology, Verizon Media is an incubator of innovation and is
revolutionizing the next generation of content creation in a 5G
world.
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Media contact:Brittany
Vottobrittany.votto@verizonmedia.com
Verizon Communications (NYSE:VZ)
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