Walgreens Boots Alliance Renews & Extends Relationship with WPP to Accelerate Digital Transformation & Deep Focus on Communic...
29 Octobre 2020 - 12:25AM
Business Wire
Walgreens Boots Alliance (Nasdaq: WBA) has selected WPP (NYSE:
WPP) as its global marketing and communications agency. WPP will
work with WBA to implement its integrated mass-personalization
marketing strategy and reputation-management communications
strategy in support of the company’s strategic priorities.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20201028006267/en/
WPP was first appointed in 2017 as WBA’s global marketing and
communications agency. Following a six-month review initiated in
May 2020, WBA and WPP will now extend their relationship until the
end of 2022, with an option to further extend until the end of
2024. WPP will support all of WBA’s divisions with a dedicated team
of top talent drawn from across its agencies, co-located with the
WBA teams around the world. At the heart of the new partnership
model is a data and technology solution that will pair WBA’s rich
first-party data set with WPP’s industry-leading martech
capabilities.
WPP will work with WBA to leverage WBA’s recently-announced
strategic partnership with Microsoft and Adobe to create
personalized, omnichannel healthcare and shopping experiences at
scale. The solution will also draw on the strength of WPP’s other
partnerships and capabilities, including its open technology
platform.
Stefano Pessina, Executive Vice Chairman and CEO of Walgreens
Boots Alliance, said, “WBA is transforming our business across
every consumer touch point – pharmacy, retail and digital – to
provide a modern, differentiated customer experience. We are
delighted to continue our partnership with WPP to leverage their
creative skills, technology and data insights, as we shape the
future of our business together.”
Mark Read, CEO of WPP, said, “We are very proud to have been
entrusted with such an important partnership for Walgreens Boots
Alliance and its iconic brands. WBA is at the forefront of the
industry in utilizing data to provide enriched, personalized
customer experiences. We look forward to working very closely with
WBA on the company’s ongoing transformation.”
About Walgreens Boots Alliance
Walgreens Boots Alliance (Nasdaq: WBA) is a global leader in
retail and wholesale pharmacy, touching millions of lives every day
through dispensing and distributing medicines, and through its
convenient retail locations, digital platforms and health and
beauty products. The company has more than 100 years of trusted
healthcare heritage and innovation in community pharmacy and
pharmaceutical wholesaling.
Including equity method investments, WBA has a presence in more
than 25 countries, employs more than 450,000 people and has more
than 21,000 stores.
WBA’s purpose is to help people across the world lead healthier
and happier lives. The company is proud of its contributions to
healthy communities, a healthy planet, an inclusive workplace and a
sustainable marketplace. WBA is a Participant of the United Nations
Global Compact and adheres to its principles-based approach to
responsible business.
WBA is included in FORTUNE’s 2020 list of the World’s Most
Admired Companies, ranked first in the food and drugstore category.
This is the 27th consecutive year that WBA or its predecessor
company, Walgreen Co., has been named to the list.
More company information is available at
https://www.walgreensbootsalliance.com/.
About WPP
WPP is a creative transformation company. We use the power of
creativity to build better futures for our people, clients and
communities. For more information, visit www.wpp.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201028006267/en/
Chris Wade, WPP (UK) +44 (0)20 7282 4600 chris.wade@wpp.com
Martina Suess, WPP (US) +1 917 456 5049 martina.suess@wpp.com
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