Yahoo Sports and NBA Bring Future of Sports Entertainment to Life through Virtual Reality, Fantasy and Betting Relationship
30 Juillet 2020 - 6:30PM
Yahoo Sports and the National Basketball Association (NBA) are
joining forces to enhance the at-home fan experience with a
multiyear relationship that will make Yahoo Sports an Official
Marketing Partner of the league and RYOT a live virtual reality
(VR) production partner during the NBA Restart in Orlando. The
relationship will also allow Yahoo Sports to engage fans through
fantasy and sports betting in unprecedented ways, including the
right to create sports betting content and expanding Yahoo Sports’
existing distribution of NBA League Pass, the league’s premium live
game subscription product, to include gaming integrations.
To bring an immersive, arena-like experience to
fans, RYOT, an innovation studio, will produce live NBA games in VR
and transport the physical games taking place at ESPN’s Wide World
of Sports Complex to fans at home via their Oculus devices.
This next-gen content is the latest example of how VR can transform
sports and entertainment by blurring the lines between virtual and
physical.
More than a dozen live NBA League Pass games
will be distributed in VR via Oculus Venues on Oculus Quest and
Oculus Go headsets beginning Friday, July 31 through Friday, Aug.
14. As part of a partnership with Oculus to power the NBA
League Pass VR experience during the NBA Restart, fans can enjoy
the action by purchasing a Quest headset here. For a full
schedule of games available in VR, visit nba.com/vr.
“RYOT’s powerful VR capabilities will deliver a
truly immersive live experience at home, creating a seamless
experience between the physical and digital world,” said Guru
Gowrappan, CEO of Verizon Media. “NBA League Pass in VR is
exactly the kind of innovative solution we love to create with our
partners. Working with the NBA to redefine the fan’s
experience of the game has amazing implications for the future of
sports and entertainment.”
“As the NBA Restart tips off this week, our
expanded relationship with Yahoo Sports will offer a variety of
unique ways for fans to engage with the NBA,” said Bill Koenig, NBA
President, Global Content & Media Distribution. “With
everything from fantasy games, sports betting integrations,
gaming-focused content and NBA games in VR, there will be no
shortage of opportunities to get closer to the game.”
Yahoo Sports will continue to operate the
exclusive season long fantasy game of the NBA, create NBA-branded
daily fantasy and sports betting integrations and will collaborate
at marquee events including the NBA Draft presented by State Farm
and NBA All-Star weekend. Yahoo Sports will also be the
presenting partner of NBA Pick’Em: Playoffs Bracket Challenge which
will be integrated into NBA TV, NBA.com, the NBA App and other NBA
Digital assets, which are jointly managed by the NBA and Turner
Sports.
Yahoo Sports, Yahoo Fantasy and Yahoo Sportsbook
will deliver expanded NBA content throughout its platforms.
This will include distribution of live, out-of-market games in NBA
League Pass and opportunities to engage fans in fantasy and betting
through digital overlays. The relationship will also include two
shows focused on fantasy and betting to coincide with the NBA
Conference Finals and NBA Finals. Game footage from the NBA,
WNBA and NBA G League will also be used to create content, such as
game previews and recaps, to help inform fans participating in
season long fantasy, daily fantasy and sports betting.
About the NBAThe NBA is a
global sports and media business built around four professional
sports leagues: the National Basketball Association, the Women’s
National Basketball Association, the NBA G League and the NBA 2K
League. The NBA has established a major international
presence with games and programming in 215 countries and
territories in 47 languages, and merchandise for sale in more than
100,000 stores in 100 countries on six continents. NBA
rosters at the start of the 2019-20 season featured 108
international players from 38 countries and territories. NBA
Digital’s assets include NBA TV, NBA.com, the NBA App and NBA
League Pass. The NBA has created one of the largest social
media communities in the world, with 1.8 billion likes and
followers globally across all league, team, and player
platforms. Through NBA Cares, the league addresses important
social issues by working with internationally recognized
youth-serving organizations that support education, youth and
family development, and health-related causes.
About Verizon Media Verizon
Media, a division of Verizon Communications, Inc., houses a trusted
media ecosystem of premium brands like Yahoo, TechCrunch and
HuffPost to help people stay informed and entertained, communicate
and transact, while creating new ways for advertisers and media
partners to connect. From XR experiences to advertising and content
technology, Verizon Media is an incubator of innovation and is
revolutionizing the next generation of content creation in a 5G
world.
About Yahoo Sports Yahoo Sports
is the mobile home for sports fans, offering the most robust access
to live, local and primetime NFL games, an award-winning fantasy
platform, comprehensive news, original series, scores, standings
and more. With real-time, personalized content and immersive mobile
experiences, Yahoo Sports is innovating for the next generation of
sports fans. Download the Yahoo Sports app on iOS and Google Play
and download the Yahoo Fantasy app on iOS and Google Play to
sign-up and play with Yahoo Fantasy Sports. Yahoo Sports is part of
Verizon Media.
Media contact: Katie
Magnottakatie.magnotta@verizon.com
Verizon Communications (NYSE:VZ)
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