The Arena Group Drives Largest Audience Growth Month In Its History According to ComScore, Reaching More Than 112 Million Users
03 Mars 2022 - 5:55PM
Business Wire
Tech-Powered Media Company Adds 25 Million New
Users Across Key Verticals; Sports Illustrated Media Group Moves Up
To #4 Among All U.S. Sports Properties
The Arena Group (NYSE American: AREN) (the “Company” or
“The Arena Group”) today announced that it recorded its largest
overall audience in its history in January, according to ComScore,
with more than 112 million unique visitors (UVs) and moving to the
#34 spot in the U.S. rankings, up nearly 60 spots from mid-last
year. Its sports vertical, Sports Illustrated Media Group, now
reaches more than 92 million UVs, growing more than 35%
month-over-month. The Company’s digital properties now reach nearly
40% of all U.S. adults over age 18.
The recent growth metrics are most significant across the
tech-powered media company’s sports and finance verticals.
According to ComScore’s latest reports:
- Sports Illustrated Media Group, a collective of leading online
sports brands anchored by Sports Illustrated (SI.com), and
featuring The Spun, FanNation, The Hockey News, Morning Read, and
Athlon Sports, moved to #4 in the sports category. The media
property recorded over 92 million monthly UVs, a 35% increase from
December’s 68.6 million users.
- TheStreet Finance Group also saw significant growth, jumping
over 92% month-over-month with a recorded 6.8 million new active
users, for 14.3 million monthly UVs, in January versus 7.4 million
reported in December.
“The Arena Group continues to be one of the top digital
publishers, and the successes of both SI and TheStreet stand as
powerful testaments to the strength of our editorial and audience
development strategies,” said Ross Levinsohn, CEO of The Arena
Group. “We have proven our ability to expand the development and
delivery of compelling content that resonates with a broad audience
while nurturing meaningful relationships with our readers across
our diversified verticals.”
The Company’s advanced rank is the latest accomplishment in a
series of developments over the past year. In February, The Arena
Group saw its shares listed on the NYSE American while raising $30
million in new capital. A proposed deal to acquire AMG/Parade
follows the highly successful acquisition of The Spun in June.
About The Arena Group
The Arena Group creates robust digital destinations that delight
consumers with powerful journalism and news about the things they
love – their favorite sports teams, advice on investing, the inside
scoop on personal finance, and the latest on lifestyle essentials.
With powerful technology, editorial expertise, data management, and
marketing savvy, the transformative company enables brands like
Sports Illustrated and TheStreet to deliver highly relevant content
and experiences that consumers love. To learn more, visit
www.thearenagroup.net.
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version on businesswire.com: https://www.businesswire.com/news/home/20220303005818/en/
The Arena Group Media Contacts: Andrew Rhodes DKC
arena@dkcnews.com
Rachael Fink Manager, Public Relations The Arena Group
Rachael.Fink@thearenagroup.net
The Arena Group Investor Contact: Rob Fink FNK IR
646-809-4048 aren@fnkir.com
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