Addition of Quality Content, Storytelling, and
Real-Time Sports Coverage Expected To Increase Audience For Sports
Arena
The Arena Group (NYSE American: AREN) (the “Company” or “The
Arena Group”), the tech-powered media company operating more than
240 brands, including Sports Illustrated, TheStreet and Parade,
today finalized its purchase of golf publisher Morning Read from
Buffalo Groupe, LLC. The acquisition continues the expansion of The
Arena Group’s sports vertical, focusing on in-depth coverage of the
golf world – from breaking news and championship coverage to
podcasts, video travel, and interview series at SI.com/golf. With
the acquisition, the Company will rebrand its golf coverage to SI
Golf.
The addition of Morning Read’s industry-leading and trusted
editorial team, highly engaged newsletter subscriber base, and
strong e-commerce business will accelerate revenue and audience
growth across The Arena Group’s sports media vertical. According to
Google Analytics, Sports Illustrated Media Group reported 174%
year-over-year growth in average monthly page views in the second
quarter. Across all verticals, the Company reached 1.5 billion
visitors last quarter and has established an avid golf audience of
40 million monthly digital visitors (according to Liveramp and
Google Analytics).
“This is another step in growing quality storytelling and
experiences for consumers, further expanding our footprint in one
of the most valuable categories in all of sports,” said Ross
Levinsohn, CEO of The Arena Group and Sports Illustrated.
“The evolution of our year-long relationship with Morning Read
created an exceptional opportunity for our sports arena to expand
SI’s illustrious golf coverage with a talented in-house editorial
team,” said Chris Pirrone, SVP & General Manager of Sports
Illustrated Media Group. “We are excited to add depth and expertise
on professional and amateur golfers, influencers, culture,
equipment, travel and much more, for the high household income
visitors who frequent our sports, finance, and lifestyle
brands.”
Morning Read first became an editorial partner with The Arena
Group in 2021, providing compelling coverage around the PGA Tour,
the LPGA Tour, and the newly formed LIV Golf Tour, plus original
videos and podcasts. Morning Read’s editorial team joins The Arena
Group alongside Sports Illustrated journalists and award-winning
editorial staff to deliver print and digital content across all
platforms. The team will report to Managing Director of SI Golf,
Jeff Ritter, with the recent addition of Billy Condon from Golfweek
to lead the golf revenue strategy.
“Morning Read was created for golf enthusiasts to start their
day with the most comprehensive original golf content and
partnering with Sports Illustrated has not only expanded our
audience, but created the ultimate golf destination,” said Kyle
Ragsdale, CEO of Buffalo Groupe, LLC which operates Morning Read.
“We are extremely proud of Morning Read’s evolution which is
directly attributed to the editorial and leadership team of Buffalo
Media Network and look forward to seeing continued growth.”
About The Arena Group
The Arena Group creates robust digital destinations that delight
consumers with powerful journalism, news about the things they love
– their favorite sports teams, advice on investing, the inside
scoop on personal finance, and the latest on lifestyle essentials.
With powerful technology, editorial expertise, data management and
marketing savvy, the transformative company enables brands like
Sports Illustrated, TheStreet and Parade to deliver highly relevant
content and experiences that consumers love. To learn more, visit
www.thearenagroup.net.
About Sports Illustrated
Sports Illustrated (SI) is an unparalleled and influential
leader recognized for shaping modern culture and uniting athletes,
teams and fans worldwide. SI’s award-winning media enterprise
brings powerful storytelling to life across platforms ranging from
Emmy-winning video to the monthly print magazine with a 67-year
heritage. Get in-depth features, probing profiles, and iconic and
beloved photography from the best writers and photojournalists in
the game at SI.com.
About Buffalo Groupe,
LLC
Buffalo Groupe, LLC is a collection of agencies, events and
media properties that authentically serve the escape industries of
golf, outdoor recreation, travel, lifestyle, real estate and active
sport. The collection is comprised of industry leading companies
including Buffalo Agency, BGRM, 54 Brands, Longitudes Group, The
First Call and Moments Live. Guided by our core principles of
kindness, clarity and courage, our people adhere to a Groupe-wide
foundational philosophy to connect brands and lifestyle audiences
through content. Buffalo Groupe is headquartered in Charleston, SC
with company offices in Washington, DC, Charlotte, Charleston,
Portland and LA. For more information visit
www.buffalogroupe.com.
Forward-Looking Statements
This press release includes statements that constitute
forward-looking statements. Forward-looking statements may be
identified by the use of words such as “forecast,” “guidance,”
“plan,” “estimate,” “will,” “would,” “project,” “maintain,”
“intend,” “expect,” “anticipate,” “prospect,” “strategy,” “future,”
“likely,” “may,” “should,” “believe,” “continue,” “opportunity,”
“potential,” and other similar expressions that predict or indicate
future events or trends or that are not statements of historical
matters, and include, for example, statements related to the
expected effects on the Company’s business from the COVID-19
pandemic. These forward-looking statements are based on information
available at the time the statements are made and/or management’s
good faith belief as of that time with respect to future events,
and are subject to risks and uncertainties that could cause actual
results to differ materially from those expressed in or suggested
by the forward-looking statements. Factors that could cause or
contribute to such differences include, but are not limited to, the
duration and scope of the COVID-19 pandemic and impact on the
demand for the Company products; the ability of the Company to
expand its verticals; the Company’s ability to grow its
subscribers; the Company’s ability to grow its advertising revenue;
general economic uncertainty in key global markets and a worsening
of global economic conditions or low levels of economic growth; the
effects of steps that the Company could take to reduce operating
costs; the inability of the Company to sustain profitable sales
growth; circumstances or developments that may make the Company
unable to implement or realize the anticipated benefits, or that
may increase the costs, of its current and planned business
initiatives; and those factors detailed by The Arena Group
Holdings, Inc. in its public filings with the Securities and
Exchange Commission, including its Annual Report on Form 10-K and
Quarterly Reports on Form 10-Q. Should one or more of these risks,
uncertainties, or facts materialize, or should underlying
assumptions prove incorrect, actual results may vary materially
from those indicated or anticipated by the forward-looking
statements contained herein. Accordingly, you are cautioned not to
place undue reliance on these forward-looking statements, which
speak only as of the date they are made. Forward-looking statements
should not be read as a guarantee of future performance or results
and will not necessarily be accurate indications of the times at,
or by, which such performance or results will be achieved. Except
as required under the federal securities laws and the rules and
regulations of the Securities and Exchange Commission, we do not
have any intention or obligation to update publicly any
forward-looking statements, whether as a result of new information,
future events, or otherwise.
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version on businesswire.com: https://www.businesswire.com/news/home/20220927005514/en/
Media Contacts: Andrew
Rhodes DKC arena@dkcnews.com
Rachael Fink Manager, Public Relations The Arena Group
Rachael.Fink@thearenagroup.net
Lauren Nodzak Managing Director, Buffalo Agency
lnodzak@buffalo.agency
The Arena Group Investor Contact: Rob Fink FNK IR
646-809-4048 aren@fnkir.com
Arena (AMEX:AREN)
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Arena (AMEX:AREN)
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