Ballantyne Strong, Inc. (NYSE American: BTN) (the “Company” or
“Ballantyne”) today announced the expansion of its Strong Studios
executive team with the appointment of Scott Weinstock as EVP
Development & Production, and Melissa Traub as VP Marketing
& Development. Both will report to David Ozer, President of
Strong Studios.
Strong Studios, which is part of Ballantyne’s
Strong Entertainment division, is gearing up for a slate of
original projects greenlit for production this year. The first
projects include the supernatural horror series Safehaven, based on
the graphic novel about a female comic book artist whose drawings
come alive to haunt her; and the dramedy series Flagrant, in
partnership with actor and comedian, Michael Rapaport (Atypical,
White Famous, Public Morals, Justified). Chicken Soup for the
Soul’s Screen Media will distribute both series. Additional
projects on the Strong Studio development and production slate
include Shadows in the Vineyard, set to star Judith Light and Noah
Wyle; the drama series, Heartbeat, co-created by legendary DJ
couple Kiss and M.O.S.; and the horror series MidNightMares; as
well as several features in early stages of development.
As EVP of Development & Production,
Weinstock will be responsible for scripted and non-scripted
projects for Strong Studios. Traub will lead day-to-day marketing
efforts for the studio, and liaise with distribution partners on
marketing and social media campaigns for series and feature
premieres.
“We have hit the ground running following the
launch of Strong Studios with multiple projects heading into
production this year, and we are delighted to have Scott and
Melissa on board bringing their vast knowledge and expertise to
drive our content development and production pipeline,” said Ozer.
“I look forward to collaborating with them as we work to build our
new studio into a preeminent content producer in the global media
marketplace.”
The Emmy Award-winning Weinstock has worked with
many of the world’s media icons and major league sports
organizations throughout his career. Upon joining the NBA as a
Senior Producer, Weinstock was instrumental in the creation of NBA
Inside Stuff, the longest running YA show in TV history. Rising to
VP Executive Creative Director/Supervising Producer, he managed the
league’s advertising and marketing campaigns while also helming
much of the NBA’s internal and external creative branding efforts.
Joining the NHL to create and manage their branding and on air
advertising following a season-long lockout, he wrote and directed
the well-known “This is My Stanley Cup,” campaign and initiated and
executed the highly successful, league-wide cross promotion with
Warner Brothers for the motion picture 300. Weinstock
produced and directed the comedy special Carie Karavas: Men,
Flaws and Menopause for Crackle where he was also the
Executive Producer and Head Writer for the 10 episode
series Inside the Black Box. Scott has produced
programming or created content for MTV, Sega, Disney, American
Express, TNT, NFL, PGA, Sony Pictures, Lucas Films, ATT, Southwest
Airlines, Ford, Kia, Marriott, Wendy’s and more.
Prior to joining Strong Studios, Traub served as
the Director of Development and Marketing at Landmark Studio Group,
where she led all marketing activities and managed development and
production. Projects included the Crackle Original
series Inside the Black Box, hosted by Joe Morton and
Tracey Moore; Willy’s Wonderland, starring Nicolas
Cage; Safehaven, Flagrant, and several others. From
2016-2019, Melissa managed the digital, social, and exhibitor
marketing campaigns for Bleecker Street, a leading independent film
studio, and their slate of films, including Steven
Soderbergh’s Logan Lucky, starring Channing Tatum, Daniel
Craig and Adam Driver; Captain Fantastic, starring Viggo
Mortenson; The Art of Self Defense, starring Jesse Eisenberg;
as well as Hotel Mumbai, Leave No
Trace, Unsane, Arctic, Disobedience and more.
Melissa earned a Bachelor of Arts degree from Boston University
with a concentration in Film, Television and Business.
About Ballantyne Strong,
Inc.Ballantyne Strong, Inc. is a diversified holding
company with operations and holdings across a broad range of
industries. Ballantyne’s Strong Entertainment segment currently
includes one of the largest premium screen suppliers in the United
States and also provides technical support services and other
related products and services to the cinema exhibition industry,
theme parks and other entertainment-related markets. Ballantyne
holds a $13 million preferred stake along with Google Ventures in
privately held Firefly Systems, Inc., which is rolling out a
digital mobile advertising network on rideshare and taxi fleets.
Finally, Ballantyne holds a 9% ownership position in GreenFirst
Forest Products Inc. (TSX: GFP), a forest-first business focused on
sustainable forest management and lumber production, and an 18%
ownership position in FG Financial Group, Inc. (Nasdaq: FGF), a
reinsurance and investment management holding company focused on
opportunistic collateralized and loss capped reinsurance, while
allocating capital to SPAC and SPAC sponsor-related
businesses.
Forward-Looking
Statements This press release may contain
“forward-looking statements.” All statements, other than statements
of historical facts, are forward-looking statements. Ballantyne or
Strong Global Entertainment may, in some cases, use words such as
“project,” “believe,” “anticipate,” “plan,” “expect,” “estimate,”
“intend,” “should,” “would,” “could,” “potentially,” “will” or
“may,” or other words that convey uncertainty of future events or
outcomes, to identify these forward-looking statements. Such
forward-looking statements are based on management’s current
expectations, but actual results may differ materially due to
various factors. There can be no guarantees that the initial public
offering of Strong Global Entertainment, Inc. will be consummated
on the timeline anticipated or at all, or that Ballantyne or Strong
Global Entertainment will achieve the anticipated benefits of such
a transaction. Ballantyne’s and Strong Global Entertainment’s
ability to consummate and achieve the anticipated benefits of the
potential initial public offering of Strong Global Entertainment
may be materially affected by certain factors outside their control
that could affect the advisability, pricing and timing of the
potential initial public offering of Strong Global Entertainment,
as well as a number of risks and uncertainties regarding the
business, results of operation or financial condition of Ballantyne
or Strong Global Entertainment, including but not limited to those
discussed in the “Risk Factors” section contained in Item 1A in
Ballantyne’s Annual Report on Form 10-K for the year ended December
31, 2020, filed with the SEC on March 10, 2021, as supplemented by
Ballantyne’s Amendment No. 1 on Form 10-K/A filed with the SEC on
April 28, 2021, and Ballantyne’s subsequent filings with the SEC,
in addition to and including the following risks and uncertainties:
the negative impact that the COVID-19 pandemic has already had, and
may continue to have, on the Company’s business and financial
condition; the Company’s ability to maintain and expand its revenue
streams to compensate for the lower demand for the Company’s
digital cinema products and installation services; potential
interruptions of supplier relationships or higher prices charged by
suppliers; the Company’s ability to successfully compete and
introduce enhancements and new features that achieve market
acceptance and that keep pace with technological developments; the
Company’s ability to successfully execute its capital allocation
strategy or achieve the returns it expects from these investments;
the Company’s ability to maintain its brand and reputation and
retain or replace its significant customers; challenges associated
with the Company’s long sales cycles; the impact of a challenging
global economic environment or a downturn in the markets (such as
the current economic disruption and market volatility generated by
the ongoing COVID-19 pandemic); economic and political risks of
selling products in foreign countries (including tariffs); risks of
non-compliance with U.S. and foreign laws and regulations,
potential sales tax collections and claims for uncollected amounts;
cybersecurity risks and risks of damage and interruptions of
information technology systems; the Company’s ability to retain key
members of management and successfully integrate new executives;
the Company’s ability to complete acquisitions, strategic
investments, entry into new lines of business, divestitures,
mergers or other transactions on acceptable terms, or at all; the
impact of the COVID-19 pandemic on the Company’s portfolio
companies; the Company’s ability to utilize or assert its
intellectual property rights, the impact of natural disasters and
other catastrophic events (such as the ongoing COVID-19 pandemic);
the adequacy of insurance; the impact of having a controlling
shareholder and vulnerability to fluctuation in the Company’s share
price. Given the risks and uncertainties, readers should not place
undue reliance on any forward-looking statement and should
recognize that the statements are predictions of future results
which may not occur as anticipated. Many of the risks listed above
have been, and may further be, exacerbated by the ongoing COVID-19
pandemic, its impact on the cinema and entertainment industry, and
the worsening economic environment. Actual results could differ
materially from those anticipated in the forward-looking statements
and from historical results, due to the risks and uncertainties
described herein, as well as others not now anticipated. New risk
factors emerge from time to time and it is not possible for
management to predict all such risk factors, nor can it assess the
impact of all such factors on the Company’s business or the extent
to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements. Except where required by law, we
undertake no obligation to publicly update, withdraw, or revise any
forward-looking statements to reflect actual results or changes in
factors or assumptions on which any statement is based.
For Media Inquiries:
Michelle OrsiThree.Sixty Marketing +
Communications310-418-6430michelle@360-comm.com
For Investor Relations
Inquiries:
Mark Roberson |
|
Ballantyne Strong, Inc. - Chief Executive Officer |
|
704-994-8279 |
|
IR@btn-inc.com |
|
John Nesbett / Jennifer BelodeauIMS Investor
Relations203-972-9200jnesbett@institutionalms.com
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