Better Choice Promotes Robert Sauermann to Chief Operating Officer and Donald Young to Chief Sales Officer
13 Juin 2022 - 2:30PM
Better Choice Company Inc. (NYSE: BTTR) (the “Company” or “Better
Choice”), a pet health and wellness company, today announced the
promotion of Robert Sauermann to Chief Operating Officer and Donald
Young to Chief Sales Officer.
Rob Sauermann joined Better Choice Company in December 2019,
concurrent with the acquisition of Halo, and currently serves as
the Executive Vice President of Strategy & Finance for Better
Choice. Prior to joining the Halo team full-time in October 2019 as
its Chief Strategy Officer, Mr. Sauermann served as an Investment
Professional at Pegasus Capital Advisors. In that role, he also
served on the board of Halo from 2017 through 2019, and led the
successful restructuring and sale of the company to Better Choice.
While at Pegasus, he deployed approximately $100 million of growth
equity capital across various sectors, with a particular focus on
animal health and wellness focused investments. Mr. Sauermann
previously served on the boards of Organix Recycling, National
Strategies, and currently serves on the board of SGV International.
Mr. Sauermann began his career at Credit Suisse in New York. Mr.
Sauermann is a graduate of Harvard College and holds a degree in
Economics and Earth and Planetary Science.
Donald Young joined Better Choice Company with more than 30
years of experience leading the sales organizations of several
prominent pet specialty pet food brands including The Nutro Company
(Natural Choice, MAX, and Greenies Brands) and Merrick Pet Care,
Inc. (Merrick, Backcountry, Purrfect Bistro and Fresh Kisses
Brands). Following his success at The Nutro Company, Mr. Young led
the turnaround and expansion of Merrick Pet Care’s Pet Specialty
business from 2010 – 2020, where he was directly responsible for
growing the company from a niche brand to the #3 natural player in
the pet specialty retail channel. Merrick Pet Care more than
quadrupled its sales during this period, surpassing $500m in the
process and ultimately leading to the sale of Merrick Pet Care to
the Nestle Purina Company. Donald has also been recognized by his
peers in the Pet Industry for his track record of success, winning
numerous sales awards throughout his career including recognition
as one of Pet Age Magazine’s 2019 ICON Winners.
Michael Young, Chairman of the Board, commented, “On behalf of
the entire Board we are proud to announce the well-deserved
promotions of Rob and Donald to Chief Operating Officer and Chief
Sales Officer respectively. Both have shown a true passion for the
business and exceptional leadership since the first day they joined
Better Choice. Both of their contributions have been invaluable to
not only driving the growth of the business, but also creating a
great company culture for our employees.”
About Better Choice Company Inc.Better Choice
Company Inc. is a rapidly growing pet health and wellness company
committed to leading the industry shift toward pet products and
services that help dogs and cats live healthier, happier and longer
lives. We take a nutrition-based approach to animal health and
position our portfolio of brands to benefit from the mainstream
trends of growing pet humanization and a focus on health and
wellness. We have a demonstrated, multi-decade track record of
success selling trusted animal health and wellness products and
leverage our established digital footprint to provide pet parents
with the knowledge to make informed decisions about their pet’s
health. We sell the majority of our dog food, cat food and treats
under the Halo brand, which is focused on providing sustainably and
transparently sourced kibble and canned food derived from high
quality animal proteins, and minimally processed raw-diet dog food
and treats. For more information, please visit
https://www.betterchoicecompany.com.
Company Contact:Better Choice Company Inc.Scott
Lerner, CEO
Investor Contact:KCSA Strategic
CommunicationsValter Pinto, Managing DirectorT:
212-896-1254Valter@KCSA.com
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