Better Choice Issues Shareholder Letter with Mid-Year Update on Recent Achievements
06 Juillet 2022 - 3:00PM
Better Choice Company Inc. (NYSE: BTTR) (the “Company” or “Better
Choice”), a pet health and wellness company, today is issuing a
letter to shareholders providing a mid-year update highlighting the
Company’s recent developments and updates.
Recent Company Highlights:
- Halo Elevate is officially on shelf in more than 1,500 pet
specialty stores, in part due to the Company’s retail sales team
growing from three to ten professionals.
- Launched an Augmented Reality Experience driven by QR code on
the back of every Halo Elevate Bag
- Concurrent with the additional of new sales team members, the
company has also launched a global marketing campaign titled “The
World’s Best Food for the World’s Best Kids” in collaborating with
Humanaut, the Company’s creative agency.
- The campaign consists of a full suite of digital assets on
YouTube, Instagram, Facebook and TikTok, generating more than 17
million impressions and 11 million video views in the first
month.
- The Company has joined the Russell Microcap® Index, effective
June 27, 2022.
“In our last shareholder letter, I said that we
are incredibly excited for what was shaping up to be a breakout
year in 2022. This still holds true today. We have continued to
build on our record first quarter sales, developed and launched a
multi-million dollar marketing campaign, promoted two key members
of our team and have been added to the Russell Microcap® Index, all
in the month of June!” said Scott Lerner, CEO of Better Choice
Company.
To view the Company’s Shareholder Letter in its entirety, click
HERE.
About Better Choice Company Inc.Better Choice
Company Inc. is a rapidly growing pet health and wellness company
committed to leading the industry shift toward pet products and
services that help dogs and cats live healthier, happier and longer
lives. We take an alternative, nutrition-based approach to pet
health relative to conventional dog and cat food offerings and
position our portfolio of brands to benefit from the mainstream
trends of growing pet humanization and consumer focus on health and
wellness. We have a demonstrated, multi-decade track record of
success selling trusted pet health and wellness products and
leverage our established digital footprint to provide pet parents
with the knowledge to make informed decisions about their pet’s
health. We sell the majority of our dog food, cat food and treats
under the Halo and TruDog brands, which are focused, respectively,
on providing sustainably sourced kibble and canned food derived
from real whole meat, and minimally processed raw-diet dog food and
treats. For more information, please visit
https://www.betterchoicecompany.com.
Forward Looking StatementsThis press release
contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. The words
“believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,”
“should,” “plan,” “could,” “target,” “potential,” “is likely,”
“will,” “expect” and similar expressions, as they relate to us, are
intended to identify forward-looking statements. The Company has
based these forward-looking statements largely on our current
expectations and projections about future events and financial
trends that we believe may affect our financial condition, results
of operations, business strategy and financial needs. Some or all
of the results anticipated by these forward-looking statements may
not be achieved. Further information on the Company’s risk factors
is contained in our filings with the SEC. Any forward-looking
statement made by us herein speaks only as of the date on which it
is made. Factors or events that could cause our actual results to
differ may emerge from time to time, and it is not possible for us
to predict all of them. The Company undertakes no obligation to
publicly update any forward-looking statement, whether as a result
of new information, future developments or otherwise, except as may
be required by law.
Company Contact:Better Choice Company,
Inc.Scott Lerner, CEO
Investor Contact:KCSA Strategic
CommunicationsValter Pinto, Managing DirectorT:
212-896-1254Valter@KCSA.com
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