Better Choice Completes Integration of TruDog Brand & Launches Halo® Branded Freeze-Dried Raw Meals, Treats and Toppers
19 Juillet 2022 - 2:30PM
Better Choice Company Inc. (NYSE: BTTR) (the “Company” or “Better
Choice”), a pet health and wellness company, today announced the
completion of its integration of the TruDog brand underneath the
broader Halo® product portfolio. Concurrently, the Company
announced the launch of a full line of Halo® branded Freeze-Dried
Raw Meals, Treats and Toppers designed to meet the needs of legacy
TruDog customers.
“We are proud to announce that the gradual sunset and
integration of the TruDog brand underneath the broader Halo®
umbrella has occurred on schedule, with no disruptions in our
ability to supply loyal TruDog customers and subscribers with the
same high-quality food, toppers, chews and treats – now in Halo
branded packaging. We have received very positive feedback from a
number of legacy TruDog customers and have already observed an
increase in the purchase of Halo Holistic® and Halo Elevate® kibble
by this same customer cohort,” said Scott Lerner, CEO of Better
Choice Company.
“The transition of the TruDog brand to Halo® couldn’t come at a
better time, as it allows our direct-to-consumer platform to
benefit fully from the launch of our multi-million dollar media
campaign and newly revamped consumer facing website. In addition,
we are looking forward to exploring the opportunity to expand the
Halo® Freeze-Dried Raw offering into other channels, including Pet
Specialty and International, now that they are sold underneath the
broader Halo® brand,” continued Mr. Lerner.
To shop the new Halo® Freeze-Dried Raw offering on halopets.com,
click HERE.
Feeding Freeze-Dried Raw can provide the following benefits:
- Preserves the natural flavor and nutrition of raw food
- 100% of protein derived from animal sources
- Excellent source of energy
- Boosts digestion with natural fibers
- Supports muscle development and maintenance
About Better Choice Company Inc.Better Choice
Company Inc. is a rapidly growing pet health and wellness company
committed to leading the industry shift toward pet products and
services that help dogs and cats live healthier, happier and longer
lives. We take an alternative, nutrition-based approach to pet
health relative to conventional dog and cat food offerings and
position our portfolio of brands to benefit from the mainstream
trends of growing pet humanization and consumer focus on health and
wellness. We have a demonstrated, multi-decade track record of
success selling trusted pet health and wellness products and
leverage our established digital footprint to provide pet parents
with the knowledge to make informed decisions about their pet’s
health. We sell the majority of our dog food, cat food and treats
under the Halo and TruDog brands, which are focused, respectively,
on providing sustainably sourced kibble and canned food derived
from real whole meat, and minimally processed raw-diet dog food and
treats. For more information, please visit
https://www.betterchoicecompany.com.
About Halo PetsFor over 30 years, Halo Pets has
been committed to delivering innovative pet foods for optimal
health and happiness. Crafted with high-quality, thoughtfully
sourced ingredients and formulated by leading veterinary and
nutrition experts, Halo Pets provides pet parents with natural,
science-based nutrition they can trust. For more information,
please visit halopets.com.
Forward Looking StatementsThis press release
contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. The words
“believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,”
“should,” “plan,” “could,” “target,” “potential,” “is likely,”
“will,” “expect” and similar expressions, as they relate to us, are
intended to identify forward-looking statements. The Company has
based these forward-looking statements largely on our current
expectations and projections about future events and financial
trends that we believe may affect our financial condition, results
of operations, business strategy and financial needs. Some or all
of the results anticipated by these forward-looking statements may
not be achieved. Further information on the Company’s risk factors
is contained in our filings with the SEC. Any forward-looking
statement made by us herein speaks only as of the date on which it
is made. Factors or events that could cause our actual results to
differ may emerge from time to time, and it is not possible for us
to predict all of them. The Company undertakes no obligation to
publicly update any forward-looking statement, whether as a result
of new information, future developments or otherwise, except as may
be required by law.
Company Contact:Better Choice Company,
Inc.Scott Lerner, CEO
Investor Contact:KCSA Strategic
CommunicationsValter Pinto, Managing DirectorT:
212-896-1254Valter@KCSA.com
Better Choice (AMEX:BTTR)
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