Better Choice Company Announces Halo Holistic Pet Food’s Improved Formulation and Brand Overhaul
22 Août 2022 - 02:20PM
Better Choice Company (NYSE: BTTR), a pet health and wellness
company, announces the launch of new and improved Halo Holistic, a
leader in natural, holistic pet food for more than 30 years. The
improved recipes contain higher levels of responsibly sourced
protein, more skin and coat health, and enhanced digestive support
through higher levels of guaranteed probiotics and added
postbiotics.
“Over our 30 year legacy, it’s always been our mission to
improve the Halo brand and advance our product’s nutritional value
and benefits,” said Scott Lerner, CEO of Better Choice Company.
“Our new and improved Halo Holistic recipes deliver optimal health
through responsibly sourced ingredients and complete digestive
support.”
The brand also removed soy from all products and created
poultry-free recipes for pets with allergies. Other highlights
include:
- Improved Formulation: Contains no soy,
poultry-free options and higher protein content
- High-Quality Ingredients: The first ingredient
is:
- Responsibly sourced and certified animal proteins raised with
no antibiotics
- Uses only non-GMO fruits and vegetables
- Doesn’t have any corn, wheat, soy or artificial
preservatives
- More Skin and Coat Support: Includes higher
omega fatty acid levels and an optimal 4:1 balance of omega 6 to
omega 3
- Enriched Digestive Support: Guaranteed
level of probiotics and added postbiotics
- New Packaging: Features undated package design
and premium bag with stay-fresh zipper that can be recycled through
a TerraCycle partnership
Available at Petco, Chewy, Amazon and at HaloPets.com, Halo
Holistic includes dry and wet food for dogs and cats of all ages
and breeds.
Photos are available here.
ABOUT HALO PETSFor over 30 years, Halo Pets has
been committed to delivering innovative pet foods for optimal
health and happiness. Crafted with high-quality, thoughtfully
sourced ingredients and formulated by leading veterinary and
nutrition experts, Halo Pets provides pet parents with natural,
science-based nutrition they can trust. For more information,
please visit https://halopets.com/.
ABOUT BETTER CHOICE COMPANY INC.Better Choice
Company Inc. is a rapidly growing pet health and wellness company
focused on providing pet products and services that help dogs and
cats live healthier, happier and longer lives. We have a broad
portfolio of pet health and wellness products for dogs and cats
sold under the Halo brand across multiple forms, including foods,
treats, toppers, dental products, chews, and supplements. The
products consist of kibble and canned dog and cat food,
freeze-dried raw dog food and treats, vegan dog food and treats,
oral care products and supplements. Better Choice Company's core
products sold under its Halo brand are made with high-quality,
thoughtfully sourced ingredients for natural, science-based
nutrition. Each innovative recipe is formulated with leading
veterinary and nutrition experts to deliver optimal health. For
more information, please visit
https://www.betterchoicecompany.com.
MEDIA CONTACT:Jessica PrahParamount Public
Relationsjessica@paramountpr.com312-953-3257
Better Choice (AMEX:BTTR)
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