As
filed with the U.S. Securities and Exchange Commission on May 1, 2023
Registration
No. 333-
UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
WASHINGTON,
D.C. 20549
FORM
S-3
REGISTRATION
STATEMENT
UNDER
THE
SECURITIES ACT OF 1933
BETTER
CHOICE COMPANY INC.
(Exact
name of registrant as specified in its charter)
Delaware |
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83-4284557 |
(State
or other jurisdiction of
incorporation
or organization) |
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(I.R.S.
Employer
Identification
Number) |
12400
Race Track Road
Tampa,
FL 33626
(813)
659-5921
(Address,
including zip code, and telephone number, including area code, of Registrant’s principal executive offices)
Lionel
F. Conacher
Interim
Chief Executive Officer
12400
Race Track Road
Tampa,
FL 33626
(813)
659-5921
(Name,
address, including zip code, and telephone number, including area code, of agent for service)
Copies
to:
Louis
Lombardo, Esq.
Denis
Dufresne, Esq.
Meister
Seelig & Fein LLP
125
Park Avenue, 7th Floor
Tel:
(212) 655-3500
Fax:
(212) 655-3535
From
time to time after the effective date of this Registration Statement
(Approximate
date of commencement of proposed sale to the public)
If
the only securities being registered on this Form are being offered pursuant to dividend or interest reinvestment plans, please check
the following box. ☐
If
any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the
Securities Act of 1933, other than securities offered only in connection with dividend or interest reinvestment plans, check the following
box. ☒
If
this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, please check the
following box and list the Securities Act registration statement number of the earlier effective registration statement for the same
offering. ☐
If
this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the
Securities Act registration statement number of the earlier effective registration statement for the same offering. ☐
If
this Form is a registration statement pursuant to General Instruction I.D. or a post-effective amendment thereto that shall become effective
upon filing with the Commission pursuant to Rule 462(e) under the Securities Act, check the following box. ☐
If
this Form is a post-effective amendment to a registration statement filed pursuant to General Instruction I.D. filed to register additional
securities or additional classes of securities pursuant to Rule 413(b) under the Securities Act, check the following box. ☐
Indicate
by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting
company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,”
“smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large
accelerated filer |
☐ |
Accelerated
filer |
☐ |
Non-accelerated
filer |
☒ |
Smaller
reporting company |
☒ |
Emerging
Growth Company |
☐ |
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If
an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying
with any new or revised financial accounting standards provided pursuant to Section 7(a)(2)(B) of the Securities Act. ☐
The
Registrant hereby amends this Registration Statement on such date or dates as may be necessary to delay its effective date until the
Registrant shall file a further amendment that specifically states that this registration statement shall thereafter become effective
in accordance with Section 8(a) of the Securities Act of 1933, as amended, or until the registration statement shall become effective
on such date as the Securities and Exchange Commission, acting pursuant to said Section 8(a), may determine.
The
information in this prospectus is not complete and may be changed. We may not sell these securities or accept an offer to buy these securities
until the registration statement filed with the Securities and Exchange Commission is effective. This prospectus is not an offer to sell
these securities and it is not soliciting offers to buy these securities in any state where such offer or sale is not permitted.
PROSPECTUS
(Subject to Completion) Dated May 1, 2023
$55,000,000
Common
Stock
Preferred
Stock
Debt
Securities
Warrants
From
time to time, we may offer and sell up to an aggregate amount of $55,000,000 of any combination of the securities described in this
prospectus, either individually or in combination, at prices and on terms described in one or more supplements to this prospectus.
This
prospectus describes some of the general terms that may apply to an offering of our securities. We will provide the specific terms of
these offerings and securities in one or more supplements to this prospectus. We may also authorize one or more free writing prospectuses
to be provided to you in connection with these offerings. The prospectus supplement and any related free writing prospectus may also
add, update or change information contained in this prospectus. You should carefully read this prospectus, the applicable prospectus
supplement and any related free writing prospectus, as well as any documents incorporated by reference, before buying any of the securities
being offered.
Our
common stock is listed on the NYSE American under the trading symbol “BTTR.” On April 28, 2023, the last reported
sale price of our common stock was $0.41 per share. The applicable prospectus supplement will contain information, where applicable,
as to other listings, if any, on the NYSE American or any securities market or other exchange of the securities covered by the applicable
prospectus supplement.
As
of April 28, 2023, the aggregate market value of our common stock held by our non-affiliates, as calculated pursuant to the rules
of the Securities and Exchange Commission, was approximately $12.5 million, based upon 30,541,148 shares of our outstanding
common stock held by non-affiliates at the per share price of $0.41, the closing sale price of our common stock on NYSE American
on April 28, 2023. Pursuant to General Instruction I.B.6 of Form S-3, in no event will we sell securities in a public offering
with a value exceeding more than one-third of our “public float” (i.e., the market value of our common stock held by our
non-affiliates) in any 12-month period so long as our public float remains below $75.0 million. We have not sold any securities in reliance
on General Instruction I.B.6 of Form S-3 during the 12 calendar months prior to and including the date of this prospectus.
Investing
in our securities involves a high degree of risk. You should review carefully the risks and uncertainties described under the section
titled “Risk Factors” on page 5 of this prospectus and any similar section contained in the applicable prospectus
supplement and in any free writing prospectuses we have authorized for use in connection with a specific offering, and under similar
headings in the documents that are incorporated by reference into this prospectus.
This
prospectus may not be used to consummate a sale of securities unless accompanied by a prospectus supplement.
The
securities may be sold directly by us to investors, through agents designated from time to time or to or through underwriters or dealers,
on a continuous or delayed basis. For additional information on the methods of sale, you should refer to the section titled “Plan
of Distribution” in this prospectus. If any agents or underwriters are involved in the sale of any shares of our securities with
respect to which this prospectus is being delivered, the names of such agents or underwriters and any applicable fees, commissions, discounts
and overallotment options will be set forth in a prospectus supplement. The price to the public of such securities and the net proceeds
we expect to receive from such sale will also be set forth in a prospectus supplement.
NEITHER
THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR DETERMINED
IF THIS PROSPECTUS IS TRUTHFUL OR COMPLETE. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
The
date of this prospectus is , 2022.
TABLE
OF CONTENTS
ABOUT
THIS PROSPECTUS
This
prospectus is part of a registration statement on Form S-3 that we filed with the Securities and Exchange Commission, or the SEC, using
a “shelf” registration process under the Securities Act of 1933, as amended, or the Securities Act. Under this shelf registration
statement, we may, from time to time, offer and sell in one or more offerings of common stock and preferred stock, various series of
debt securities, and/or warrants in one or more offerings to purchase any of such securities, either individually or in combination with
other securities, in one or more offerings, up to a total dollar amount of $55,000,000 of any combination of the securities described
in this prospectus. This prospectus provides you with a general description of the securities we may offer.
Each
time we sell any type or series of securities under this prospectus, we will provide a prospectus supplement that will contain more specific
information about the terms of that offering. We may also authorize one or more free writing prospectuses to be provided to you that
may contain material information relating to these offerings. The prospectus supplement and any related free writing prospectus that
we may authorize to be provided to you may also add, update or change any of the information contained in this prospectus or in the documents
that we have incorporated by reference into this prospectus. This prospectus, together with the applicable prospectus supplement, any
related free writing prospectus and the documents incorporated by reference into this prospectus and the applicable prospectus supplement,
will include all material information relating to the applicable offering. We urge you to read carefully this prospectus, any applicable
prospectus supplement and any related free writing prospectuses we have authorized for use in connection with a specific offering, together
with the information incorporated herein by reference as described under the heading “Incorporation of Certain Information by Reference,”
before buying any of the securities being offered.
This
prospectus may not be used to consummate a sale of securities unless it is accompanied by a prospectus supplement.
We
have not authorized anyone to provide you with information that is different from that contained, or incorporated by reference, in this
prospectus, any applicable prospectus supplement or in any related free writing prospectus. We take no responsibility for, and can provide
no assurance as to the reliability of, any other information that others may give you. This prospectus and any applicable prospectus
supplement or any related free writing prospectus do not constitute an offer to sell or the solicitation of an offer to buy any securities
other than the securities described in the applicable prospectus supplement or an offer to sell or the solicitation of an offer to buy
such securities in any circumstances in which such offer or solicitation is unlawful. You should assume that the information appearing
in this prospectus, any prospectus supplement, the documents incorporated by reference and any related free writing prospectus is accurate
only as of their respective dates. Our business, financial condition, results of operations and prospects may have changed materially
since those dates.
This
prospectus contains and incorporates by reference market data and industry statistics and forecasts that are based on independent industry
publications and other publicly available information. Although we believe that these sources are reliable, we do not guarantee the accuracy
or completeness of this information and we have not independently verified this information. Although we are not aware of any misstatements
regarding the market and industry data presented in this prospectus and the documents incorporated herein by reference, these estimates
involve risks and uncertainties and are subject to change based on various factors, including those discussed under the section titled
“Risk Factors” contained in the applicable prospectus supplement and any related free writing prospectus, and under similar
headings in the other documents that are incorporated by reference into this prospectus. Accordingly, investors should not place undue
reliance on this information.
This
prospectus contains summaries of certain provisions contained in some of the documents described herein, but reference is made to the
actual documents for complete information. All of the summaries are qualified in their entirety by the actual documents. Copies of some
of the documents referred to herein have been filed, will be filed or will be incorporated by reference as exhibits to the registration
statement of which this prospectus is a part, and you may obtain copies of those documents as described below under the section titled
“Where You Can Find Additional Information.”
PROSPECTUS
SUMMARY
This
summary highlights selected information that is presented in greater detail elsewhere, or incorporated by reference, in this prospectus.
It does not contain all of the information that may be important to you and your investment decision. Before investing in our securities,
you should carefully read this entire prospectus, including the matters set forth under the section of this prospectus captioned “Risk
Factors” and the financial statements and related notes and other information that we incorporate by reference herein, including
our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q. You should also carefully read the other information incorporated
by reference into this prospectus, including our consolidated and condensed consolidated financial statements, and the exhibits to the
registration statement of which this prospectus is a part. Unless the context requires otherwise, references in this prospectus to “Better
Choice,” the “Company,” “we,” “us” and “our” refer to Better Choice Company Inc.,
a Delaware corporation, and our consolidated subsidiaries, unless expressly indicated or the context otherwise requires.
Better
Choice Company Inc.
Overview
Better
Choice is a pet health and wellness company committed to leading the industry shift toward pet products and services that help dogs and
cats live healthier, happier and longer lives. Our mission is to become the most innovative premium pet food company in the world, and
we are motivated by our commitment to making products with integrity and treating pets and their parents with respect. We believe that
our broad portfolio of pet health and wellness products are well positioned to benefit from the trends of growing pet humanization and
an increased consumer focus on health and wellness, and have adopted a laser focused, channel specific approach to growth that is driven
by new product innovation. Our executive team has a proven history of success in both pet and consumer-packaged goods, and has over 50
years of combined experience in the pet industry and over 100 years of combined experience in the consumer-packaged goods industry.
We
sell our premium and super-premium products (which we believe generally includes products with a retail price greater than $0.20 per
ounce) under the Halo brand umbrella, which includes Halo Holistic™, Halo Elevate® and the former TruDog brand, which has been
rebranded and successfully integrated under the Halo brand umbrella during the third quarter of 2022. Our core products sold under the
Halo brand are made with high-quality, thoughtfully sourced ingredients for natural, science-based nutrition. Each innovative recipe
is formulated with leading veterinary and nutrition experts to deliver optimal health. Our diverse and established customer base has
enabled us to penetrate multiple channels of trade, which we believe enables us to deliver on core consumer needs and serve pet parents
wherever they shop. We group these channels of trade into four distinct categories: E-commerce, which includes the sale of product to
online retailers such as Amazon and Chewy; Brick & Mortar, which primarily includes the sale of product to Pet Specialty retailers
such as Petco, Pet Supplies Plus and neighborhood pet stores, as well as to select grocery chains; Direct to Consumer (“DTC”)
which includes the sale of product through our website halopets.com; and International, which includes the sale of product to foreign
distribution partners and to select international retailers.
New
product innovation represents the cornerstone of our growth plan, supported by our own research and development, and acquisitions. Our
established supply and distribution infrastructure allows us to bring new products to market in nine months, generally. Our outsourced
manufacturing model is flexible, scalable and encourages innovation allowing us to offer a breadth of assortment in dog and cat food
products under the Halo brand, serving a wide variety of customer needs.
Halo
is the brand for a new generation of pet parents. For millennial pet parents who view their pets as children, we believe Halo provides
the world’s best nutrition for the world’s best kids. Halo offers two premium sub-lines of natural dog and cat food for this
audience - Halo Holistic™, which includes the former TruDog brand, and Halo Elevate®.
Halo
Holistic™ is designed for the pet parent seeking high-quality ingredients for digestive health. Halo Holistic™ is the only
super-premium pet food certified by the Global Animal Partnership and the Marine Stewardship Council, both of which are animal welfare
organizations recognized worldwide. Halo Holistic™ also supports complete digestive health with prebiotics, probiotics and postbiotics.
Additionally, it’s made with whole animal proteins only and no meat meals.
Halo
Elevate®, our second sub-line which launched during 2022, provides best-in-class nutrition. We believe it’s the only natural
pet food with leading nutrient levels to support the top five pet parent health concerns which include digestive health, heart and immunity
support, healthy skin and coat, hip and joint support and strength and energy. Each recipe delivers natural, science-based nutrition
for optimal health. Both Halo Holistic™ and Halo Elevate® provide confidence and validation to empower millennial pet parents.
We
have a broad portfolio of over 100 active premium and super premium animal health and wellness products for dogs and cats, which includes
products sold under the Halo brand across multiple forms, including foods, treats, toppers, dental products, chews, grooming products
and supplements. Our products consist of naturally formulated premium kibble and canned dog and cat food, freeze-dried raw dog food and
treats, vegan dog food and treats, oral care products, and supplements. Our products are sustainably sourced, derived from real whole
meat and no rendered meat meal and include non-GMO fruits and vegetables.
Our
products are manufactured by an established network of co-manufacturers in partnership with Better Choice. We have maintained each of
our key co-manufacturing relationships for more than four years, with certain relationships in place for more than ten years and with
the launch of Halo Elevate®, we have expanded and engaged two new co-manufacturing partners in 2022.
Corporate
Information
We
were incorporated in the State of Nevada in 2001 under the name Cayenne Construction, Inc., and in 2009, changed our name to Sports Endurance,
Inc. Effective March 11, 2019, we changed our name to Better Choice Company Inc. after reincorporating in Delaware. We have two subsidiaries
Halo, Purely for Pets, Inc., and Bona Vida, Inc. Our principal executive offices are located at 12400 Race Track Road, Tampa, FL 33626.
Our website is available at https://www.betterchoicecompany.com. Our website and the information contained on or connected to
that site are not, and should not be deemed to be part of or incorporated into this Prospectus.
The
Securities We May Offer
We
may offer shares of our common stock and preferred stock, various series of debt securities and/or warrants in one or more offerings
and in any combination to purchase any of such securities, either individually or in combination with other securities, up to a total
dollar amount of $55,000,000, from time to time under this prospectus, together with the applicable prospectus supplement and any related
free writing prospectus, at prices and on terms to be determined by market conditions at the time of any offering. We may also offer
common stock, preferred stock, warrants and/or debt securities upon the exercise of warrants. This prospectus provides you with a general
description of the securities we may offer.
Each
time we offer a type of security or series of securities under this prospectus, we will provide a prospectus supplement that will describe
the specific amounts, prices and other important terms of the securities, including, to the extent applicable:
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maturity
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issue discount, if any; |
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rates
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redemption,
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covenants, if any; |
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conversion
or exchange prices or rates, if any, and, if applicable, any provisions for changes to or adjustments in the conversion or exchange
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material
or special U.S. federal income tax considerations, if any. |
The
applicable prospectus supplement and any related free writing prospectus that we may authorize to be provided to you may also add, update
or change any of the information contained in this prospectus or in the documents we have incorporated by reference.
THIS
PROSPECTUS MAY NOT BE USED TO CONSUMMATE A SALE OF SECURITIES UNLESS IT IS ACCOMPANIED BY A PROSPECTUS SUPPLEMENT.
We
may sell the securities directly to investors or to or through agents, underwriters or dealers. We and our agents or underwriters, reserve
the right to accept or reject all or part of any proposed purchase of securities. If we do offer securities to or through agents or underwriters,
we will include in the applicable prospectus supplement:
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names of those agents or underwriters; |
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applicable
fees, discounts and commissions to be paid to them; |
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Common
Stock
We
may offer shares of our common stock, par value $0.001 per share, either alone or underlying other registered securities convertible
into our common stock. Holders of our common stock are entitled to receive dividends declared by our board of directors out of funds
legally available for the payment of dividends, subject to rights, if any, of preferred stockholders. We expect to use cash flow from
future operations to repay debt and support the growth of our business and do not expect to declare or pay any cash dividends on our
common stock in the foreseeable future. Holders of shares of our common stock are entitled to one vote per share held of record on all
matters to be voted upon by the stockholders. At each election for directors every stockholder entitled to vote at such election shall
have the right to vote, in person or by proxy, the number of shares owned by such stockholder for as many persons as there are directors
to be elected at that time and for whose election such stockholder has a right to vote. The shares of common stock have no preemptive
or conversion rights and are not subject to further calls or assessment by the Company. There are no redemption or sinking fund provisions
applicable to the common stock.
Preferred
Stock
Our
amended and restated certificate of incorporation authorizes our board of directors, subject to any limitations prescribed by law, without
further stockholder approval, to establish and to issue from time to time one or more series of preferred stock, par value $0.001 per
share, covering up to an aggregate of 4,000,000 shares of preferred stock. Each series of preferred stock will cover the number of shares
and will have the powers, preferences, rights, qualifications, limitations and restrictions determined by the board of directors, which
may include, among others, dividend rights, liquidation preferences, voting rights, conversion rights, preemptive rights and redemption
rights. Each series of preferred stock offered by us will be more fully described in the particular prospectus supplement that will accompany
this prospectus, including redemption provisions, rights in the event of our liquidation, dissolution or winding up, voting rights and
rights to convert into common stock.
Debt
Securities
We
may offer one or more series of senior or subordinated debt. The senior debt securities and the subordinated debt securities are together
referred to in this prospectus as the “debt securities.” The debt securities may be issued in one or more series with the
same or various maturities at par, at premium or at a discount. Unless otherwise specified in a prospectus supplement, the debt securities
will be our direct, unsecured obligations. The subordinated debt securities generally will be entitled to payment only after payment
of our senior debt. Senior debt generally includes all debt for money borrowed by us, except debt that is stated in the instrument governing
the terms of that debt not to be senior to, or to have the same rank in right of payment as, or to be expressly junior to, the subordinated
debt securities. We may issue debt securities that are convertible into shares of our common stock.
The
debt securities will be issued under an indenture between us and a trustee to be identified in an accompanying prospectus supplement.
We have summarized the general features of the debt securities to be governed by the form of indenture in this prospectus and the form
of indenture has been filed as an exhibit to the registration statement of which this prospectus forms a part. We encourage you to read
the indenture. In this prospectus, we have summarized certain general features of the debt securities under the heading “Description
of Debt Securities.” We urge you, however, to read the applicable prospectus supplement (and any related free writing prospectus
that we may authorize to be provided to you) related to the series of debt securities being offered, as well as the complete indenture
and any supplemental indentures that contain the terms of the debt securities.
Warrants
We
may offer warrants for the purchase of common stock, preferred stock or debt securities. We may offer warrants independently or together
with other securities. In this prospectus, we have summarized certain general features of the warrants under the heading “Description
of Warrants.” We urge you, however, to read the applicable prospectus supplement (and any related free writing prospectus that
we may authorize to be provided to you) related to the particular series of warrants being offered.
Warrants
may be issued under a warrant agreement that we enter into with a warrant agent. We will indicate the name and address of the warrant
agent, if any, in the applicable prospectus supplement relating to a particular series of warrants.
Use
of Proceeds
We
currently intend to use the net proceeds we receive from this offering for general corporate purposes. We may also use proceeds from
this offering to acquire complimentary technologies, products or businesses, although we are not a party to any letters of intent or
definitive agreement for any such acquisition.
NYSE
American
Our
common stock is listed on the NYSE American under the symbol “BTTR”. The applicable prospectus supplement will contain information,
where applicable, as to other listings, if any, on the NYSE American or any other securities market or other exchange of the securities
covered by the applicable prospectus supplement.
RISK
FACTORS
Investing
in our securities involves a high degree of risk. Before deciding whether to invest in our securities, you should consider carefully
the risks and uncertainties described under the section titled “Risk Factors” contained in the applicable prospectus supplement
and any related free writing prospectus, and discussed under the section titled “Risk Factors” contained in our most recent
Annual Report on Form 10-K and in our most recent Quarterly Report on Form 10-Q, as well as any amendments thereto reflected in subsequent
filings with the SEC, which are incorporated by reference into this prospectus in their entirety, together with other information in
this prospectus, the documents incorporated by reference and any free writing prospectus that we may authorize for use in connection
with a specific offering. The risks described in these documents are not the only ones we face, but those that we consider to be material.
There may be other unknown or unpredictable economic, business, competitive, regulatory or other factors that could have material adverse
effects on our future results. Past financial performance may not be a reliable indicator of future performance, and historical trends
should not be used to anticipate results or trends in future periods. If any of these risks actually occur, our business, financial condition,
results of operations or cash flow could be harmed. This could cause the trading price of our securities to decline, resulting in a loss
of all or part of your investment. Please also read carefully the section below titled “Special Note Regarding Forward-Looking
Statements.”
SPECIAL
NOTE REGARDING FORWARD-LOOKING STATEMENTS
This
prospectus contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. We intend
such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in Section 27A of
the Securities Act of 1933, as amended (the “Securities Act”) and Section 21E of the Securities Exchange Act of 1934, as
amended (the “Exchange Act”). All statements other than statements of historical facts contained in this prospectus are “forward-looking
statements” for purposes of federal and state securities laws. These statements involve known and unknown risks, uncertainties
and other important factors that may cause our actual results, performance or achievements to be materially different from any future
results, performance or achievements expressed or implied by the forward-looking statements.
In
some cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,”
“would,” “expect,” “plan,” “anticipate,” “could,” “intend,” “target,”
“project,” “believe,” “estimate,” “predict,” “potential,” “seek,”
“aim,” or “continue” or the negative of these terms or other similar expressions. Forward-looking statements
contained in this prospectus and the documents we have filed with the SEC that are incorporated by reference include, but are not limited
to, statements about:
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impact of damage to or interruption of our information technology systems due to cyber-attacks
or other circumstances beyond our control; |
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impact of the COVID-19 pandemic on the global pet health and wellness industry, our employees,
suppliers, customers and end consumers, which could adversely and materially impact our business,
financial condition and results of operations; |
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business interruptions resulting from geopolitical actions,
including war and terrorism; |
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our ability to successfully implement our growth strategy; |
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failure to achieve growth or manage anticipated growth; |
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our ability to achieve or maintain profitability; |
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the loss of key members of our senior management team; |
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ability to generate sufficient cash flow or raise capital on acceptable terms to run our
operations, service our debt and make necessary capital expenditures; |
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dependence on our subsidiaries for payments, advances and transfers of funds due to our holding
company status; |
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ability to successfully develop additional products and services or successfully market and
commercialize such products and services; |
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competition in our market; |
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our ability to attract new and retain existing customers, suppliers,
distributors or retail partners; |
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allegations that our products cause injury or illness or fail
to comply with government regulations; |
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our ability to manage our supply chain effectively; |
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or our co-manufacturers’ and suppliers’ ability to comply with legal and regulatory
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effect of potential price increases and shortages on the inputs, commodities and ingredients
that we require whether as a result of the continued or perceived effects of the COVID-19
pandemic or broader geopolitical and macroeconomic conditions, including the military conflict
between Russia and Ukraine; |
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our ability to develop and maintain our brand and brand reputation; |
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compliance with data privacy rules; |
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compliance with applicable regulations issued by the U.S. Food and Drug Administration (“FDA”),
the U.S. Federal Trade Commission (“FTC”), the U.S. Department of Agriculture
(“USDA”), and other federal, state and local regulatory authorities, including
those regarding marketing pet food, products and supplements; |
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of our products being recalled for a variety of reasons, including product defects, packaging
safety and inadequate or inaccurate labeling disclosure; and |
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| ● | risk
of shifting customer demand in relation to raw pet foods, premium kibble and canned pet food
products, and failure to respond to such changes in customer taste quickly and effectively. |
These
forward-looking statements are subject to a number of risks, uncertainties, and assumptions described in the section titled “Risk
Factors” and elsewhere in this prospectus. Because forward-looking statements are inherently subject to risks and uncertainties,
some of which cannot be predicted or quantified, you should not rely on these forward-looking statements as predictions of future events.
The events and circumstances reflected in our forward-looking statements may not be achieved or occur and actual results could differ
materially from those projected in the forward-looking statements. Except as required by applicable law, we do not plan to publicly update
or revise any forward-looking statements contained herein, whether as a result of any new information, future events, or otherwise. We
discuss in greater detail many of these risks under the section titled “Risk Factors” contained in the applicable prospectus
supplement, in any free writing prospectuses we may authorize for use in connection with a specific offering, and in our most recent
Annual Report on Form 10-K and in our most recent Quarterly Report on Form 10-Q, as well as any amendments thereto reflected in subsequent
filings with the SEC, which are incorporated by reference into this prospectus in their entirety. Also, these forward-looking statements
represent our estimates and assumptions only as of the date of the document containing the applicable statement. Unless required by law,
we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.
You should read this prospectus, any applicable prospectus supplement, together with the documents we have filed with the SEC that are
incorporated by reference and any free writing prospectus that we may authorize for use in connection with a specific offering completely
and with the understanding that our actual future results may be materially different from what we expect. We qualify all of the forward-looking
statements in the foregoing documents by these cautionary statements.
In
addition, statements that “we believe” and similar statements reflect our beliefs and opinions on the relevant subject. These
statements are based upon information available to us as of the date of this prospectus, and while we believe such information forms
a reasonable basis for such statements, such information may be limited or incomplete, and our statements should not be read to indicate
that we have conducted an exhaustive inquiry into, or review of, all potentially available relevant information. These statements are
inherently uncertain and you are cautioned not to unduly rely upon these statements.
USE
OF PROCEEDS
We
currently intend to use the net proceeds we receive from this offering for general corporate purposes. We may also use proceeds from
this offering to acquire complimentary technologies, products or businesses, although we are not a party to any letters of intent or
definitive agreement for any such acquisition.
DESCRIPTION
OF CAPITAL STOCK
References
to “us,” “our,” “we” and the “Company” in this section refer to Better Choice Company
Inc. only. The following summary description of our capital stock is based on the provisions of our amended and restated certificate
of incorporation and amended and restated bylaws and the applicable provisions of the Delaware General Corporation Law (the “DGCL”).
This information is qualified entirely by reference to the applicable provisions of our amended and restated certificate of incorporation
and bylaws. For information on how to obtain copies of our amended and restated certificate of incorporation and bylaws, which are exhibits
to the registration statement of which this prospectus is a part, see the sections titled “Where You Can Find Additional Information”
and “Incorporation of Certain Information by Reference” in this prospectus.
General
As
of April 28, 2023, our authorized capital stock consisted of 200,000,000 shares of common stock, par value $0.001 per share (the
“Common Stock”), and 4,000,000 shares of preferred stock, par value $0.001 per share (the “Preferred Stock”).
Common
Stock
Voting
Rights
Holders
of shares of our Common Stock are entitled to one vote per share held of record on all matters to be voted upon by the stockholders.
At each election for directors every stockholder entitled to vote at such election shall have the right to vote, in person or by proxy,
the number of shares owned by such stockholder for as many persons as there are directors to be elected at that time and for whose election
such stockholder has a right to vote.
Dividend
Rights
Holders
of shares of our Common Stock are entitled to ratably receive dividends when and if declared by our board of directors out of funds legally
available for that purpose, subject to any statutory or contractual restrictions on the payment of dividends and to, if applicable, any
prior rights and preferences that may be applicable to any outstanding preferred stock.
Liquidation
Rights
Upon
our voluntary or involuntary liquidation, dissolution, distribution of assets or other winding up, holders of shares of our Common Stock
are entitled to receive ratably the assets available for distribution to the stockholders after payment of liabilities and the liquidation
preference of any of our outstanding shares of preferred stock.
Rights
and Preferences
The
shares of Common Stock have no preemptive or conversion rights and are not subject to further calls or assessment by us. There are no
redemption or sinking fund provisions applicable to the Common Stock. All outstanding shares of our Common Stock are fully paid and non-assessable.
Stock
Exchange Listing
The
Common Stock is listed on NYSE American under the trading symbol “BTTR.”
Preferred
Stock
Our
amended and restated certificate of incorporation authorizes our board of directors, subject to any limitations prescribed by law, without
further stockholder approval, to establish and to issue from time to time one or more series of preferred stock, par value $0.001 per
share, covering up to an aggregate of 4,000,000 shares of preferred stock. Each series of preferred stock will cover the number of shares
and will have the powers, preferences, rights, qualifications, limitations and restrictions determined by the board of directors, which
may include, among others, dividend rights, liquidation preferences, voting rights, conversion rights, preemptive rights and redemption
rights.
Anti-Takeover
Effects of Provisions of Our Certificate of Incorporation, Our Bylaws and Delaware Law
Some
provisions of Delaware law, our certificate of incorporation and our bylaws could make the following transactions more difficult: an
acquisition of us by means of a tender offer; an acquisition of us by means of a proxy contest or otherwise; or the removal of our incumbent
officers and directors. It is possible that these provisions could make it more difficult to accomplish or could deter transactions that
stockholders may otherwise consider to be in their best interest or in our best interests, including transactions that provide for payment
of a premium over the market price for our shares.
These
provisions, summarized below, are intended to discourage coercive takeover practices and inadequate takeover bids. These provisions are
also designed to encourage persons seeking to acquire control of us to first negotiate with our board of directors. We believe that the
benefits of the increased protection of our potential ability to negotiate with the proponent of an unfriendly or unsolicited proposal
to acquire or restructure us outweigh the disadvantages of discouraging these proposals because negotiation of these proposals could
result in an improvement of their terms.
Undesignated
Preferred Stock
The
ability of our board of directors, without action by the stockholders, to issue up to 4,000,000 shares of undesignated preferred stock
with voting or other rights or preferences as designated by our board of directors could impede the success of any attempt to change
control of us. These and other provisions may have the effect of deferring hostile takeovers or delaying changes in control or management
of our company.
Stockholder
Meetings
Our
bylaws provide that a special meeting of stockholders may be called only by our chairperson of the board, chief executive officer or
when requested in writing by the holders of not less than 10 percent of all the voting power entitled to vote at the meeting.
Requirements
for Advance Notification of Stockholder Nominations and Proposals
Our
bylaws establish advance notice procedures with respect to stockholder proposals to be brought before a stockholder meeting and the nomination
of candidates for election as directors, other than nominations made by or at the direction of the board of directors or a committee
of the board of directors. Additionally, vacancies and newly created directorships may be filled only by a vote of a majority of the
directors then in office, even though less than a quorum, and not by the stockholders.
Removal
of Directors
Our
bylaws provide that our board of directors may be removed from office by our stockholders with or without cause, but only at a meeting
of the shareholders called expressly for that purpose, upon the approval of the holders of at least a majority in voting power of the
outstanding shares of stock entitled to vote in the election of directors.
Stockholders
Not Entitled to Cumulative Voting
Our
certificate of incorporation does not permit stockholders to cumulate their votes in the election of directors.
Choice
of Forum
Our
bylaws provides that, unless we consent in writing to the selection of an alternative form, the Court of Chancery of the State of Delaware
will, to the fullest extent permitted by applicable law, be the sole and exclusive forum for: (i) any derivative action or proceeding
brought on our behalf, (ii) any action asserting a claim of breach of a fiduciary duty owed by any director or officer (or affiliate
of any of the foregoing) of us to us or the our shareholders, (iii) any action asserting a claim arising pursuant to any provision of
the DGCL or our certificate of incorporation or bylaws, or (iv) any other action asserting a claim arising under, in connection with,
and governed by the internal affairs doctrine; provided that the exclusive forum provisions will not apply to suits brought to enforce
any liability or duty created by the Securities Act or the Exchange Act, or to any claim for which the federal courts have exclusive
jurisdiction. Any person or entity purchasing or otherwise acquiring any interest in shares of our capital stock will be deemed to have
notice of, and consented to, the provisions of our bylaws described in the preceding sentence.
Transfer
Agent and Registrar
The
transfer agent and registrar for our Common Stock is Equity Stock Transfer, LLC.
DESCRIPTION
OF DEBT SECURITIES
References
to “us,” “our,” “we” and the “Company” in this section refer to Better Choice Company
Inc. only.
We
may issue debt securities from time to time, in one or more series, as either senior or subordinated debt or as senior or subordinated
convertible debt. While the terms we have summarized below will apply generally to any debt securities that we may offer under this prospectus,
we will describe the particular terms of any debt securities that we may offer in more detail in the applicable prospectus supplement.
The terms of any debt securities offered under a prospectus supplement may differ from the terms described below. Unless the context
requires otherwise, whenever we refer to the indenture, we also are referring to any supplemental indentures that specify the terms of
a particular series of debt securities.
We
will issue the debt securities under the indenture that we will enter into with the trustee named in the indenture. The indenture will
be qualified under the Trust Indenture Act of 1939, as amended, or the Trust Indenture Act. We have filed the form of indenture as an
exhibit to the registration statement of which this prospectus is a part, and supplemental indentures and forms of debt securities containing
the terms of the debt securities being offered will be filed as exhibits to the registration statement of which this prospectus is a
part or will be incorporated by reference from reports that we file with the SEC.
The
following summary of material provisions of the debt securities and the indenture is subject to, and qualified in its entirety by reference
to, all of the provisions of the indenture applicable to a particular series of debt securities. We urge you to read the applicable prospectus
supplements and any related free writing prospectuses related to the debt securities that we may offer under this prospectus, as well
as the complete indenture that contains the terms of the debt securities.
General
The
indenture does not limit the amount of debt securities that we may issue. It provides that we may issue debt securities up to the principal
amount that we may authorize and may be in any currency or currency unit that we may designate. Except for the limitations on consolidation,
merger and sale of all or substantially all of our assets contained in the indenture, the terms of the indenture do not contain any covenants
or other provisions designed to give holders of any debt securities protection against changes in our operations, financial condition
or transactions involving us.
We
may issue the debt securities issued under the indenture as “discount securities,” which means they may be sold at a discount
below their stated principal amount. These debt securities, as well as other debt securities that are not issued at a discount, may be
issued with “original issue discount,” or OID, for U.S. federal income tax purposes because of interest payment and other
characteristics or terms of the debt securities. Material U.S. federal income tax considerations applicable to debt securities issued
with OID will be described in more detail in any applicable prospectus supplement.
We
will describe in the applicable prospectus supplement the terms of the series of debt securities being offered, including:
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the
title of the series of debt securities; |
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any
limit upon the aggregate principal amount that may be issued; |
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the
maturity date or dates; |
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the
form of the debt securities of the series; |
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the
applicability of any guarantees; |
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whether
or not the debt securities will be secured or unsecured, and the terms of any secured debt; |
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whether
the debt securities rank as senior debt, senior subordinated debt, subordinated debt or any combination thereof, and the terms of
any subordination; |
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if
the price (expressed as a percentage of the aggregate principal amount thereof) at which such debt securities will be issued is a
price other than the principal amount thereof, the portion of the principal amount thereof payable upon declaration of acceleration
of the maturity thereof, or if applicable, the portion of the principal amount of such debt securities that is convertible into another
security or the method by which any such portion shall be determined; |
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the
interest rate or rates, which may be fixed or variable, or the method for determining the rate and the date interest will begin to
accrue, the dates interest will be payable and the regular record dates for interest payment dates or the method for determining
such dates; |
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our
right, if any, to defer payment of interest and the maximum length of any such deferral period; |
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if
applicable, the date or dates after which, or the period or periods during which, and the price or prices at which, we may, at our
option, redeem the series of debt securities pursuant to any optional or provisional redemption provisions and the terms of those
redemption provisions; |
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the
date or dates, if any, on which, and the price or prices at which we are obligated, pursuant to any mandatory sinking fund or analogous
fund provisions or otherwise, to redeem, or at the holder’s option to purchase, the series of debt securities and the currency
or currency unit in which the debt securities are payable; |
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the
denominations in which we will issue the series of debt securities, if other than denominations of $1,000 and any integral multiple
thereof; |
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any
and all terms, if applicable, relating to any auction or remarketing of the debt securities of that series and any security for our
obligations with respect to such debt securities and any other terms which may be advisable in connection with the marketing of debt
securities of that series; |
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whether
the debt securities of the series shall be issued in whole or in part in the form of a global security or securities; |
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the
terms and conditions, if any, upon which such global security or securities may be exchanged in whole or in part for other individual
securities; and the depositary for such global security or securities; |
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if
applicable, the provisions relating to conversion or exchange of any debt securities of the series and the terms and conditions upon
which such debt securities will be so convertible or exchangeable, including the conversion or exchange price, as applicable, or
how it will be calculated and may be adjusted, any mandatory or optional (at our option or the holders’ option) conversion
or exchange features, the applicable conversion or exchange period and the manner of settlement for any conversion or exchange; |
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if
other than the full principal amount thereof, the portion of the principal amount of debt securities of the series which shall be
payable upon declaration of acceleration of the maturity thereof; |
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additions
to or changes in the covenants applicable to the particular debt securities being issued, including, among others, the consolidation,
merger or sale covenant; |
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additions
to or changes in the events of default with respect to the securities and any change in the right of the trustee or the holders to
declare the principal, premium, if any, and interest, if any, with respect to such securities to be due and payable; |
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additions
to or changes in or deletions of the provisions relating to covenant defeasance and legal defeasance; |
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additions
to or changes in the provisions relating to satisfaction and discharge of the indenture; |
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additions
to or changes in the provisions relating to the modification of the indenture both with and without the consent of holders of debt
securities issued under the indenture; |
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the
currency of payment of debt securities if other than U.S. dollars and the manner of determining the equivalent amount in U.S. dollars; |
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whether
interest will be payable in cash or additional debt securities at our or the holders’ option and the terms and conditions upon
which the election may be made; |
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the
terms and conditions, if any, upon which we will pay amounts in addition to the stated interest, premium, if any and principal amounts
of the debt securities of the series to any holder that is not a “United States person” for federal tax purposes; |
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any
restrictions on transfer, sale or assignment of the debt securities of the series; and |
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any
other specific terms, preferences, rights or limitations of, or restrictions on, the debt securities, any other additions or changes
in the provisions of the indenture, and any terms that may be required by us or advisable under applicable laws or regulations. |
Conversion
or Exchange Rights
We
will set forth in the applicable prospectus supplement the terms on which a series of debt securities may be convertible into or exchangeable
for our common stock or our other securities. We will include provisions as to settlement upon conversion or exchange and whether conversion
or exchange is mandatory, at the option of the holder or at our option. We may include provisions pursuant to which the number of shares
of our common stock or our other securities that the holders of the series of debt securities receive would be subject to adjustment.
Consolidation,
Merger or Sale
Unless
we provide otherwise in the prospectus supplement applicable to a particular series of debt securities, the indenture will not contain
any covenant that restricts our ability to merge or consolidate, or sell, convey, transfer or otherwise dispose of our assets as an entirety
or substantially as an entirety. However, any successor to or acquirer of such assets (other than a subsidiary of ours) must assume all
of our obligations under the indenture or the debt securities, as appropriate.
Events
of Default under the Indenture
Unless
we provide otherwise in the prospectus supplement applicable to a particular series of debt securities, the following are events of default
under the indenture with respect to any series of debt securities that we may issue:
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if
we fail to pay any installment of interest on any series of debt securities, as and when the same shall become due and payable, and
such default continues for a period of 90 days; provided, however, that a valid extension of an interest payment period by us in
accordance with the terms of any indenture supplemental thereto shall not constitute a default in the payment of interest for this
purpose; |
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if
we fail to pay the principal of, or premium, if any, on any series of debt securities as and when the same shall become due and payable
whether at maturity, upon redemption, by declaration or otherwise, or in any payment required by any sinking or analogous fund established
with respect to such series; provided, however, that a valid extension of the maturity of such debt securities in accordance with
the terms of any indenture supplemental thereto shall not constitute a default in the payment of principal or premium, if any; |
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if
we fail to observe or perform any other covenant or agreement contained in the debt securities or the indenture, other than a covenant
specifically relating to another series of debt securities, and our failure continues for 90 days after we receive written notice
of such failure, requiring the same to be remedied and stating that such is a notice of default thereunder, from the trustee or holders
of at least 25% in aggregate principal amount of the outstanding debt securities of the applicable series; and |
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if
specified events of bankruptcy, insolvency or reorganization occur. |
If
an event of default with respect to debt securities of any series occurs and is continuing, other than an event of default specified
in the last bullet point above, the trustee or the holders of at least 25% in aggregate principal amount of the outstanding debt securities
of that series, by notice to us in writing, and to the trustee if notice is given by such holders, may declare the unpaid principal of,
premium, if any, and accrued interest, if any, due and payable immediately. If an event of default specified in the last bullet point
above occurs with respect to us, the principal amount of and accrued interest, if any, of each issue of debt securities then outstanding
shall be due and payable without any notice or other action on the part of the trustee or any holder.
The
holders of a majority in principal amount of the outstanding debt securities of an affected series may waive any default or event of
default with respect to the series and its consequences, except defaults or events of default regarding payment of principal, premium,
if any, or interest, unless we have cured the default or event of default in accordance with the indenture. Any waiver shall cure the
default or event of default.
Subject
to the terms of the indenture, if an event of default under an indenture shall occur and be continuing, the trustee will be under no
obligation to exercise any of its rights or powers under such indenture at the request or direction of any of the holders of the applicable
series of debt securities, unless such holders have offered the trustee reasonable indemnity. The holders of a majority in principal
amount of the outstanding debt securities of any series will have the right to direct the time, method and place of conducting any proceeding
for any remedy available to the trustee, or exercising any trust or power conferred on the trustee, with respect to the debt securities
of that series, provided that:
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direction so given by the holder is not in conflict with any law or the applicable indenture; and |
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subject
to its duties under the Trust Indenture Act, the trustee need not take any action that might involve it in personal liability or
might be unduly prejudicial to the holders not involved in the proceeding. |
A
holder of the debt securities of any series will have the right to institute a proceeding under the indenture or to appoint a receiver
or trustee, or to seek other remedies only if:
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holder has given written notice to the trustee of a continuing event of default with respect to that series; |
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the
holders of at least 25% in aggregate principal amount of the outstanding debt securities of that series have made written request, |
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such
holders have offered to the trustee indemnity satisfactory to it against the costs, expenses and liabilities to be incurred by the
trustee in compliance with the request; and |
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the
trustee does not institute the proceeding, and does not receive from the holders of a majority in aggregate principal amount of the
outstanding debt securities of that series other conflicting directions within 90 days after the notice, request and offer. |
These
limitations do not apply to a suit instituted by a holder of debt securities if we default in the payment of the principal, premium,
if any, or interest on, the debt securities.
We
will periodically file statements with the trustee regarding our compliance with specified covenants in the indenture.
Modification
of Indenture; Waiver
We
and the trustee may change an indenture without the consent of any holders with respect to specific matters:
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to
cure any ambiguity, defect or inconsistency in the indenture or in the debt securities of any series; |
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to
comply with the provisions described above under “Description of Debt Securities—Consolidation, Merger or Sale;” |
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to
provide for uncertificated debt securities in addition to or in place of certificated debt securities; |
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to
add to our covenants, restrictions, conditions or provisions such new covenants, restrictions, conditions or provisions for the benefit
of the holders of all or any series of debt securities, to make the occurrence, or the occurrence and the continuance, of a default
in any such additional covenants, restrictions, conditions or provisions an event of default or to surrender any right or power conferred
upon us in the indenture; |
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to
add to, delete from or revise the conditions, limitations, and restrictions on the authorized amount, terms, or purposes of issue,
authentication and delivery of debt securities, as set forth in the indenture; |
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to
make any change that does not adversely affect the interests of any holder of debt securities of any series in any material respect; |
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to
provide for the issuance of and establish the form and terms and conditions of the debt securities of any series as provided above
under “Description of Debt Securities—General” to establish the form of any certifications required to be furnished
pursuant to the terms of the indenture or any series of debt securities, or to add to the rights of the holders of any series of
debt securities; |
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to
evidence and provide for the acceptance of appointment under any indenture by a successor trustee; or |
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to
comply with any requirements of the SEC in connection with the qualification of any indenture under the Trust Indenture Act. |
In
addition, under the indenture, the rights of holders of a series of debt securities may be changed by us and the trustee with the written
consent of the holders of at least a majority in aggregate principal amount of the outstanding debt securities of each series that is
affected. However, unless we provide otherwise in the prospectus supplement applicable to a particular series of debt securities, we
and the trustee may make the following changes only with the consent of each holder of any outstanding debt securities affected:
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extending
the fixed maturity of any debt securities of any series; |
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reducing
the principal amount, reducing the rate of or extending the time of payment of interest, or reducing any premium payable upon the
redemption of any series of any debt securities; or |
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reducing
the percentage of debt securities, the holders of which are required to consent to any amendment, supplement, modification or waiver. |
Discharge
Each
indenture provides that we can elect to be discharged from our obligations with respect to one or more series of debt securities, except
for specified obligations, including obligations to:
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provide
for payment; |
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register
the transfer or exchange of debt securities of the series; |
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replace
stolen, lost or mutilated debt securities of the series; |
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pay
principal of and premium and interest on any debt securities of the series; |
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maintain
paying agencies; |
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hold
monies for payment in trust; |
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recover
excess money held by the trustee; |
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compensate
and indemnify the trustee; and |
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appoint
any successor trustee. |
In
order to exercise our rights to be discharged, we must deposit with the trustee money or government obligations sufficient to pay all
the principal of, any premium, if any, and interest on, the debt securities of the series on the dates payments are due.
Form,
Exchange and Transfer
We
will issue the debt securities of each series only in fully registered form without coupons and, unless we provide otherwise in the applicable
prospectus supplement, in denominations of $1,000 and any integral multiple thereof. The indenture provides that we may issue debt securities
of a series in temporary or permanent global form and as book-entry securities that will be deposited with, or on behalf of, The Depository
Trust Company, or DTC, or another depositary named by us and identified in the applicable prospectus supplement with respect to that
series. To the extent the debt securities of a series are issued in global form and as book-entry, a description of terms relating to
any book-entry securities will be set forth in the applicable prospectus supplement.
At
the option of the holder, subject to the terms of the indenture and the limitations applicable to global securities described in the
applicable prospectus supplement, the holder of the debt securities of any series can exchange the debt securities for other debt securities
of the same series, in any authorized denomination and of like tenor and aggregate principal amount.
Subject
to the terms of the indenture and the limitations applicable to global securities set forth in the applicable prospectus supplement,
holders of the debt securities may present the debt securities for exchange or for registration of transfer, duly endorsed or with the
form of transfer endorsed thereon duly executed if so required by us or the security registrar, at the office of the security registrar
or at the office of any transfer agent designated by us for this purpose. Unless otherwise provided in the debt securities that the holder
presents for transfer or exchange, we will impose no service charge for any registration of transfer or exchange, but we may require
payment of any taxes or other governmental charges.
We
will name in the applicable prospectus supplement the security registrar, and any transfer agent in addition to the security registrar,
that we initially designate for any debt securities. We may at any time designate additional transfer agents or rescind the designation
of any transfer agent or approve a change in the office through which any transfer agent acts, except that we will be required to maintain
a transfer agent in each place of payment for the debt securities of each series.
If
we elect to redeem the debt securities of any series, we will not be required to:
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issue,
register the transfer of, or exchange any debt securities of that series during a period beginning at the opening of business 15
days before the day of mailing of a notice of redemption of any debt securities that may be selected for redemption and ending at
the close of business on the day of the mailing; or |
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register
the transfer of or exchange any debt securities so selected for redemption, in whole or in part, except the unredeemed portion of
any debt securities we are redeeming in part. |
Information
Concerning the Trustee
The
trustee, other than during the occurrence and continuance of an event of default under an indenture, undertakes to perform only those
duties as are specifically set forth in the applicable indenture. Upon an event of default under an indenture, the trustee must use the
same degree of care as a prudent person would exercise or use in the conduct of his or her own affairs. Subject to this provision, the
trustee is under no obligation to exercise any of the powers given it by the indenture at the request of any holder of debt securities
unless it is offered reasonable security and indemnity against the costs, expenses and liabilities that it might incur.
Payment
and Paying Agents
Unless
we otherwise indicate in the applicable prospectus supplement, we will make payment of the interest on any debt securities on any interest
payment date to the person in whose name the debt securities, or one or more predecessor securities, are registered at the close of business
on the regular record date for the interest.
We
will pay principal of and any premium and interest on the debt securities of a particular series at the office of the paying agents designated
by us, except that unless we otherwise indicate in the applicable prospectus supplement, we will make interest payments by check that
we will mail to the holder or by wire transfer to certain holders. Unless we otherwise indicate in the applicable prospectus supplement,
we will designate the corporate trust office of the trustee as our sole paying agent for payments with respect to debt securities of
each series. We will name in the applicable prospectus supplement any other paying agents that we initially designate for the debt securities
of a particular series. We will maintain a paying agent in each place of payment for the debt securities of a particular series.
All
money we pay to a paying agent or the trustee for the payment of the principal of or any premium or interest on any debt securities that
remains unclaimed at the end of two years after such principal, premium or interest has become due and payable will be repaid to us,
and the holder of the debt security thereafter may look only to us for payment thereof.
Governing
Law
The
indenture and the debt securities will be governed by and construed in accordance with the internal laws of the State of New York, except
to the extent that the Trust Indenture Act is applicable.
The
indenture will provide that we, the trustee and the holders of the debt securities (by their acceptance of the debt securities) irrevocably
waive, to the fullest extent permitted by applicable law, any and all right to trial by jury in any legal proceeding arising out of or
relating to the indenture, the debt securities or the transactions contemplated thereby.
The
indenture will provide that any legal suit, action or proceeding arising out of or based upon the indenture or the transactions contemplated
thereby may be instituted in the federal courts of the United States of America located in the City of New York or the courts of the
State of New York in each case located in the City of New York, and we, the trustee and the holder of the debt securities (by their acceptance
of the debt securities) irrevocably submit to the non-exclusive jurisdiction of such courts in any such suit, action or proceeding. The
indenture will provide that service of any process, summons, notice or document by mail (to the extent allowed under any applicable statute
or rule of court) to such party’s address set forth in the indenture will be effective service of process for any suit, action
or other proceeding brought in any such court. The indenture will provide that we, the trustee and the holders of the debt securities
(by their acceptance of the debt securities) irrevocably and unconditionally waive any objection to the laying of venue of any suit,
action or other proceeding in the courts specified above and irrevocably and unconditionally waive and agree not to plead or claim any
such suit, action or other proceeding has been brought in an inconvenient forum.
DESCRIPTION
OF WARRANTS
References
to “us,” “our,” “we” and the “Company” in this section refer to Better Choice Company
Inc. only.
The
following description, together with the additional information we may include in any applicable prospectus supplement and free writing
prospectus, summarizes the material terms and provisions of the warrants that we may offer under this prospectus, which may consist of
warrants to purchase common stock, preferred stock, debt securities and/or warrants may be issued in one or more series. Warrants may
be offered independently or in combination with common stock, preferred stock, and debt securities by any prospectus supplement. While
the terms we have summarized below will apply generally to any warrants that we may offer under this prospectus, we will describe the
particular terms of any series of warrants in more detail in the applicable prospectus supplement. The following description of warrants
will apply to the warrants offered by this prospectus unless we provide otherwise in the applicable prospectus supplement. The applicable
prospectus supplement for a particular series of warrants may specify different or additional terms.
General
We
will describe in the applicable prospectus supplement the terms of the series of warrants being offered, including:
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the
offering price and aggregate number of warrants offered; |
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the
currency for which the warrants may be purchased; |
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if
applicable, the designation and terms of the securities with which the warrants are issued and the number of warrants issued with
each such security or each principal amount of such security; |
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in
the case of warrants to purchase debt securities, the principal amount of debt securities purchasable upon exercise of one warrant
and the price at, and currency in which, this principal amount of debt securities may be purchased upon such exercise; |
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in
the case of warrants to purchase common stock or preferred stock, the number of shares of common stock or preferred stock, as the
case may be, purchasable upon the exercise of one warrant and the price at which these shares may be purchased upon such exercise; |
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the
effect of any merger, consolidation, sale or other disposition of our business on the warrant agreements and the warrants; |
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the
terms of any rights to redeem or call the warrants; |
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any
provisions for changes to or adjustments in the exercise price or number of securities issuable upon exercise of the warrants; |
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the
dates on which the right to exercise the warrants will commence and expire; |
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the
manner in which the warrant agreements and warrants may be modified; |
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a
discussion of any material or special U.S. federal income tax considerations of holding or exercising the warrants; |
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the
terms of the securities issuable upon exercise of the warrants; and |
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any
other specific terms, preferences, rights or limitations of or restrictions on the warrants. |
Before
exercising their warrants, holders of warrants will not have any of the rights of holders of the securities purchasable upon such exercise,
including:
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in
the case of warrants to purchase debt securities, the right to receive payments of principal of, or premium, if any, or interest
on, the debt securities purchasable upon exercise or to enforce covenants in the applicable indenture; or |
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in
the case of warrants to purchase common stock or preferred stock, the right to receive dividends, if any, or, payments upon our liquidation,
dissolution or winding up or to exercise voting rights, if any. |
Exercise
of Warrants
Each
warrant will entitle the holder to purchase the securities that we specify in the applicable prospectus supplement at the exercise price
that we describe in the applicable prospectus supplement. The warrants may be exercised as set forth in the prospectus supplement relating
to the warrants offered. Unless we otherwise specify in the applicable prospectus supplement, warrants may be exercised at any time up
to the close of business on the expiration date set forth in the prospectus supplement relating to the warrants offered thereby. After
the close of business on the expiration date, unexercised warrants will become void.
Governing
Law
Unless
we otherwise specify in the applicable prospectus supplement, the warrants and any warrant agreements will be governed by and construed
in accordance with the laws of the State of New York.
Enforceability
of Rights by Holders of Warrants
Each
warrant agent, if any, will act solely as our agent under the applicable warrant agreement and will not assume any obligation or relationship
of agency or trust with any holder of any warrant. A single bank or trust company may act as warrant agent for more than one issue of
warrants. A warrant agent will have no duty or responsibility in case of any default by us under the applicable warrant agreement or
warrant, including any duty or responsibility to initiate any proceedings at law or otherwise, or to make any demand upon us. Any holder
of a warrant may, without the consent of the related warrant agent or the holder of any other warrant, enforce by appropriate legal action
its right to exercise, and receive the securities purchasable upon exercise of, its warrants.
LEGAL
OWNERSHIP OF SECURITIES
We
may issue securities in registered form or in the form of one or more global securities. We describe global securities in greater detail
below. We refer to those persons who have securities registered in their own names on the books that we or any applicable trustee, depositary
or warrant agent maintain for this purpose as the “holders” of those securities. These persons are the legal holders of the
securities. We refer to those persons who, indirectly through others, own beneficial interests in securities that are not registered
in their own names, as “indirect holders” of those securities. As we discuss below, indirect holders are not legal holders,
and investors in securities issued in book-entry form or in street name will be indirect holders.
Book-Entry
Holders
We
may issue securities in book-entry form only, as we will specify in the applicable prospectus supplement. This means securities may be
represented by one or more global securities registered in the name of a financial institution that holds them as depositary on behalf
of other financial institutions that participate in the depositary’s book-entry system. These participating institutions, which
are referred to as participants, in turn, hold beneficial interests in the securities on behalf of themselves or their customers.
Only
the person in whose name a security is registered is recognized as the holder of that security. Securities issued in global form will
be registered in the name of the depositary or its participants. Consequently, for securities issued in global form, we will recognize
only the depositary as the holder of the securities, and we will make all payments on the securities to the depositary. The depositary
passes along the payments it receives to its participants, which in turn pass the payments along to their customers who are the beneficial
owners. The depositary and its participants do so under agreements they have made with one another or with their customers; they are
not obligated to do so under the terms of the securities.
As
a result, investors in a global security will not own securities directly. Instead, they will own beneficial interests in a global security,
through a bank, broker or other financial institution that participates in the depositary’s book-entry system or holds an interest
through a participant. As long as the securities are issued in global form, investors will be indirect holders, and not legal holders,
of the securities.
Street
Name Holders
We
may terminate a global security or issue securities in non-global form. In these cases, investors may choose to hold their securities
in their own names or in “street name.” Securities held by an investor in street name would be registered in the name of
a bank, broker or other financial institution that the investor chooses, and the investor would hold only a beneficial interest in those
securities through an account he or she maintains at that institution.
For
securities held in street name, we or any applicable trustee or depositary will recognize only the intermediary banks, brokers and other
financial institutions in whose names the securities are registered as the holders of those securities, and we or any applicable trustee
or depositary will make all payments on those securities to them. These institutions pass along the payments they receive to their customers
who are the beneficial owners, but only because they agree to do so in their customer agreements or because they are legally required
to do so. Investors who hold securities in street name will be indirect holders, not holders, of those securities.
Legal
Holders
Our
obligations, as well as the obligations of any applicable trustee and of any third parties employed by us or a trustee, run only to the
legal holders of the securities. We do not have obligations to investors who hold beneficial interests in global securities, in street
name or by any other indirect means. This will be the case whether an investor chooses to be an indirect holder of a security or has
no choice because we are issuing the securities only in global form.
For
example, once we make a payment or give a notice to the holder, we have no further responsibility for the payment or notice even if that
holder is required, under agreements with depositary participants or customers or by law, to pass it along to the indirect holders but
does not do so. Similarly, we may want to obtain the approval of the holders to amend an indenture, to relieve us of the consequences
of a default or of our obligation to comply with a particular provision of the indenture or for other purposes. In such an event, we
would seek approval only from the holders, and not the indirect holders, of the securities. Whether and how the holders contact the indirect
holders is up to the holders.
Special
Considerations for Indirect Holders
If
you hold securities through a bank, broker, or other financial institution, either in book-entry form because the securities are represented
by one or more global securities or in street name, you should check with your own institution to find out:
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the
performance of third-party service providers; |
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how
it handles securities payments and notices; |
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whether
it imposes fees or charges; |
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how
it would handle a request for the holders’ consent, if ever required; |
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whether
and how you can instruct it to send you securities registered in your own name so you can be a holder, if that is permitted in the
future; |
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how
it would exercise rights under the securities if there were a default or other event triggering the need for holders to act to protect
their interests; and |
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if
the securities are in book-entry form, how the depositary’s rules and procedures will affect these matters. |
Global
Securities
A
global security is a security that represents one or any other number of individual securities held by a depositary. Generally, all securities
represented by the same global securities will have the same terms.
Each
security issued in book-entry form will be represented by a global security that we deposit with and register in the name of a financial
institution or its nominee that we select. The financial institution that we select for this purpose is called the depositary. Unless
we specify otherwise in the applicable prospectus supplement, DTC will be the depositary for all securities issued in book-entry form.
A
global security may not be transferred to or registered in the name of anyone other than the depositary, its nominee or a successor depositary,
unless special termination situations arise. We describe those situations below under “Special Situations When a Global Security
Will Be Terminated”. As a result of these arrangements, the depositary, or its nominee, will be the sole registered owner and holder
of all securities represented by a global security, and investors will be permitted to own only beneficial interests in a global security.
Beneficial interests must be held by means of an account with a broker, bank or other financial institution that in turn has an account
with the depositary or with another institution that does. Thus, an investor whose security is represented by a global security will
not be a holder of the security, but only an indirect holder of a beneficial interest in the global security.
If
the prospectus supplement for a particular security indicates that the security will be issued in global form only, then the security
will be represented by a global security at all times unless and until the global security is terminated. If termination occurs, we may
issue the securities through another book-entry clearing system or decide that the securities may no longer be held through any book-entry
clearing system.
Special
Considerations for Global Securities
The
rights of an indirect holder relating to a global security will be governed by the account rules of the investor’s financial institution
and of the depositary, as well as general laws relating to securities transfers. We do not recognize an indirect holder as a holder of
securities and instead deal only with the depositary that holds the global security.
If
securities are issued only in the form of a global security, an investor should be aware of the following:
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an
investor cannot cause the securities to be registered in his or her name, and cannot obtain non-global certificates for his or her
interest in the securities, except in the special situations we describe below; |
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an
investor will be an indirect holder and must look to his or her own bank or broker for payments on the securities and protection
of his or her legal rights relating to the securities, as we describe above; |
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an
investor may not be able to sell interests in the securities to some insurance companies and to other institutions that are required
by law to own their securities in non-book-entry form; |
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an
investor may not be able to pledge his or her interest in a global security in circumstances where certificates representing the
securities must be delivered to the lender or other beneficiary of the pledge in order for the pledge to be effective; |
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the
depositary’s policies, which may change from time to time, will govern payments, transfers, exchanges and other matters relating
to an investor’s interest in a global security; |
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we
and any applicable trustee have no responsibility for any aspect of the depositary’s actions or for its records of ownership
interests in a global security, nor do we or any applicable trustee supervise the depositary in any way; |
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the
depositary may, and we understand that DTC will, require that those who purchase and sell interests in a global security within its
book-entry system use immediately available funds, and your broker or bank may require you to do so as well; and |
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financial
institutions that participate in the depositary’s book-entry system, and through which an investor holds its interest in a
global security, may also have their own policies affecting payments, notices and other matters relating to the securities. |
There
may be more than one financial intermediary in the chain of ownership for an investor. We do not monitor and are not responsible for
the actions of any of those intermediaries.
Special
Situations When a Global Security Will Be Terminated
In
a few special situations described below, the global security will terminate and interests in it will be exchanged for physical certificates
representing those interests. After that exchange, the choice of whether to hold securities directly or in street name will be up to
the investor. Investors must consult their own banks or brokers to find out how to have their interests in securities transferred to
their own name, so that they will be direct holders. We have described the rights of holders and street name investors above.
Unless
we provide otherwise in the applicable prospectus supplement, the global security will terminate when the following special situations
occur:
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if
the depositary notifies us that it is unwilling, unable or no longer qualified to continue as depositary for that global security
and we do not appoint another institution to act as depositary within 90 days; |
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if
we notify any applicable trustee that we wish to terminate that global security; or |
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if
an event of default has occurred with regard to securities represented by that global security and has not been cured or waived. |
The
applicable prospectus supplement may also list additional situations for terminating a global security that would apply only to the particular
series of securities covered by the applicable prospectus supplement. When a global security terminates, the depositary, and not we or
any applicable trustee, is responsible for deciding the names of the institutions that will be the initial direct holders.
PLAN
OF DISTRIBUTION
We
may sell the securities from time to time pursuant to underwritten public offerings, direct sales to the public, “at-the-market”
offerings, negotiated transactions, block trades or a combination of these methods. We may sell the securities to or through one or more
underwriters or dealers (acting as principal or agent), through agents, or directly to one or more purchasers. We may distribute the
securities from time to time in one or more transactions:
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at
a fixed price or prices, which may be changed; |
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at
market prices prevailing at the time of sale; |
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at
prices related to such prevailing market prices; or |
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at
negotiated prices. |
We
will describe the terms of the offering of the securities and the specific plan of distribution in a prospectus supplement or supplements
to this prospectus, any related free writing prospectus that we may authorize to be provided to you, an amendment to the registration
statement of which this prospectus is a part or other filings we make with the SEC under the Exchange Act that are incorporated by reference.
Such description may include, to the extent applicable:
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the
name or names of any underwriters, dealers, agents or other purchasers; |
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the
purchase price of the securities or other consideration therefor, and the proceeds, if any, we will receive from the sale; |
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any
options to purchase additional shares or other options under which underwriters, dealers, agents or other purchasers may purchase
additional securities from us; |
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any
agency fees or underwriting discounts and other items constituting agents’ or underwriters’ compensation; |
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any
public offering price; |
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any
discounts or concessions allowed or reallowed or paid to dealers; and |
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any
securities exchange or market on which the securities may be listed. |
Only
underwriters named in the prospectus supplement will be underwriters of the securities offered by the prospectus supplement. Dealers
and agents participating in the distribution of the securities may be deemed to be underwriters, and compensation received by them on
resale of the securities may be deemed to be underwriting discounts. If such dealers or agents were deemed to be underwriters, they may
be subject to statutory liabilities under the Securities Act.
If
underwriters are used in the sale, they will acquire the securities for their own account and may resell the securities from time to
time in one or more transactions at a fixed public offering price or at varying prices determined at the time of sale. The obligations
of the underwriters to purchase the securities will be subject to the conditions set forth in the applicable underwriting agreement.
We may offer the securities to the public through underwriting syndicates represented by managing underwriters or by underwriters without
a syndicate. Subject to certain conditions, the underwriters will be obligated to purchase all of the securities offered by the prospectus
supplement, other than securities covered by any option to purchase additional shares or other option. If a dealer is used in the sale
of securities, we, or an underwriter, will sell the securities to the dealer, as principal. The dealer may then resell the securities
to the public at varying prices to be determined by the dealer at the time of resale. To the extent required, we will set forth in the
prospectus supplement the name of the dealer and the terms of the transaction. Any public offering price and any discounts or concessions
allowed or reallowed or paid to dealers may change from time to time. We may use underwriters, dealers or agents with whom we have a
material relationship. In such case, we will describe in the prospectus supplement the name of the underwriter, dealer or agent and the
nature of any such relationship.
We
may sell securities directly or through agents we designate from time to time. We will name any agent involved in the offering and sale
of securities and we will describe any commissions payable to the agent in the prospectus supplement. Unless the prospectus supplement
states otherwise, the agent will act on a best-efforts basis for the period of its appointment.
We
may provide agents, dealers and underwriters with indemnification against civil liabilities, including liabilities under the Securities
Act, or contribution with respect to payments that the agents or dealers or underwriters may make with respect to these liabilities.
Agents, dealers and underwriters or their affiliates may engage in transactions with, or perform services for us in the ordinary course
of business.
All
securities we may offer, other than common stock, will be new issues of securities with no established trading market. Any underwriters
may make a market in these securities, but will not be obligated to do so and may discontinue any market making at any time without notice.
We cannot guarantee the liquidity of the trading markets for any securities.
Any
underwriter may be granted an option to purchase additional shares, and engage in stabilizing transactions, short-covering transactions
and penalty bids in accordance with Regulation M under the Exchange Act. An underwriter’s option to purchase additional shares
involves sales in excess of the offering size, which create a short position. Stabilizing transactions permit bids to purchase the underlying
security so long as the stabilizing bids do not exceed a specified maximum price. Syndicate-covering or other short-covering transactions
involve purchases of the securities, either through exercise of the option to purchase additional shares or in the open market after
the distribution is completed, to cover short positions. Penalty bids permit the underwriters to reclaim a selling concession from a
dealer when the securities originally sold by the dealer are purchased in a stabilizing or covering transaction to cover short positions.
Those activities may cause the price of the securities to be higher than it would otherwise be. If commenced, the underwriters may discontinue
any of the activities at any time.
LEGAL
MATTERS
Unless
otherwise indicated in the applicable prospectus supplement, Meister Seelig & Fein, LLP will pass upon the validity of the securities
offered by this prospectus and any supplement thereto.
EXPERTS
The
consolidated financial statements as of December 31, 2022 and 2021 and for the years then ended incorporated by reference in this Prospectus
and in the Registration Statemen have been so incorporated in reliance on the report of BDO USA, LLP, an independent registered public
accounting firm, incorporated herein by reference, given on the authority of said firm as experts in auditing and accounting. The report
on the consolidated financial statements contains an explanatory paragraph regarding the Company’s ability to continue as a going
concern.
WHERE
YOU CAN FIND ADDITIONAL INFORMATION
This
prospectus is part of the registration statement on Form S-3 we filed with the SEC under the Securities Act and does not contain all
the information set forth or incorporated by reference in the registration statement. Whenever a reference is made in this prospectus
to any of our contracts, agreements or other documents, the reference may not be complete and you should refer to the exhibits that are
a part of the registration statement or the exhibits to the reports or other documents incorporated by reference into this prospectus
for a copy of such contract, agreement or other document. Because we are subject to the information and reporting requirements of the
Exchange Act, we file annual, quarterly and current reports, proxy statements and other information with the SEC. Our SEC filings are
available to the public over the Internet at the SEC’s website at http://www.sec.gov. Our Annual Reports on Form 10-K, Quarterly
Reports on Form 10-Q and Current Reports on Form 8-K, including any amendments to those reports, and other information that we file with
or furnish to the SEC pursuant to Section 13(a) or 15(d) of the Exchange Act can also be accessed free of charge on our website. These
filings will be available as soon as reasonably practicable after we electronically file such material with, or furnish it to, the SEC.
Our website address is https://www.betterchoicecompany.com. Information contained on or accessible through our website is not
a part of this prospectus and is not incorporated by reference herein, and the inclusion of our website address in this prospectus is
an inactive textual reference only.
INCORPORATION
OF CERTAIN INFORMATION BY REFERENCE
The
SEC allows us to “incorporate by reference” information into this prospectus from other documents that we file with the SEC,
which means that we can disclose important information to you by referring you to those documents. The information incorporated by reference
is considered to be part of this prospectus. Information in this prospectus supersedes information incorporated by reference that we
filed with the SEC prior to the date of this prospectus, while information that we file later with the SEC will automatically update
and supersede the information in this prospectus. We incorporate by reference into this prospectus and the registration statement of
which this prospectus is a part the information or documents listed below that we have filed with the SEC (Commission File No. 001-40477):
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our
Annual Report on Form 10-K for the year ended December 31, 2022, filed with the SEC on March 28, 2023; |
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our
Current Report on Form 8-K filed with the SEC on March 28, 2023; and
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the
description of our common stock contains in the Registration Statement on Form 8-A relating thereto, filed on June 9, 2021. |
All
filings filed by us pursuant to the Exchange Act after the date of the initial filing of the registration statement of which this prospectus
is a part and prior to effectiveness of the registration statement shall be deemed to be incorporated by reference into this prospectus.
We
also incorporate by reference any future filings (other than current reports furnished under Item 2.02 or Item 7.01 of Form 8-K and exhibits
filed on such form that are related to such items unless such Form 8-K expressly provides to the contrary) made with the SEC pursuant
to Sections 13(a), 13(c), 14 or 15(d) of the Exchange Act, including those made after the date of the initial filing of the registration
statement of which this prospectus is a part and prior to effectiveness of such registration statement, until we file a post-effective
amendment that indicates the termination of the offering of the securities made by this prospectus and will become a part of this prospectus
from the date that such documents are filed with the SEC. Information in such future filings updates and supplements the information
provided in this prospectus. Any statements in any such future filings will automatically be deemed to modify and supersede any information
in any document we previously filed with the SEC that is incorporated or deemed to be incorporated herein by reference to the extent
that statements in the later filed document modify or replace such earlier statements.
You
can request a copy of these filings, at no cost, by writing or telephoning us at the following address or telephone number:
Better
Choice Company Inc.
12400
Race Track Road
Tampa,
FL 33626
Chief
Financial Officer
(813)
659-5921
$55,000,000
Common
Stock
Preferred
Stock
Debt
Securities
Warrants
PROSPECTUS
,
2023
PART
II
INFORMATION
NOT REQUIRED IN THE PROSPECTUS
Item
14. Other Expenses of Issuance and Distribution
The
following table sets forth an estimate of the fees and expenses, other than the underwriting discounts and commissions, payable by us
in connection with the issuance and distribution of the securities being registered. All the amounts shown are estimates, except for
the SEC registration fee and the FINRA filing fee.
| |
Amount | |
SEC registration fee | |
$ | 6,061.00 | |
NYSE American fee | |
| | (1) |
FINRA filing fee | |
$ | 8,750.00 | |
Accounting fees and expenses | |
| | (1) |
Legal fees and expenses | |
| | (1) |
Transfer agent and registrar fees and expenses | |
| | (1) |
Printing and miscellaneous fees and expenses | |
| | (1) |
Total | |
$ | | (1) |
(1) |
The
amount of securities and number of offerings are indeterminable and the expenses cannot be estimated at this time. An estimate of
the aggregate expenses in connection with the sale and distribution of securities being offered will be included in the applicable
prospectus supplement. |
Item
15. Indemnification of Directors and Officers
Section
145 of the Delaware General Corporation Law, or DGCL, empowers a corporation to indemnify its directors and officers and to purchase
insurance with respect to liability arising out of their capacity or status as directors and officers, provided that the person acted
in good faith and in a manner the person reasonably believed to be in our best interests, and, with respect to any criminal action, had
no reasonable cause to believe the person’s actions were unlawful. The DGCL further provides that the indemnification permitted
thereunder shall not be deemed exclusive of any other rights to which the directors and officers may be entitled under the corporation’s
bylaws, any agreement, a vote of stockholders or otherwise. The certificate of incorporation of the registrant provides for the indemnification
of the registrant’s directors and officers to the fullest extent permitted under the DGCL. In addition, the amended and restated
bylaws of the registrant require the registrant to fully indemnify any person who was or is a party or is threatened to be made a party
to any threatened, pending or completed action, suit or proceeding (whether civil, criminal, administrative or investigative) by reason
of the fact that such person is or was a director or officer of the registrant, or is or was a director or officer of the registrant
serving at the registrant’s request as a director, officer, employee, or agent of another corporation, partnership, joint venture,
trust, or other enterprise, against expenses (including attorneys’ fees), judgments, fines, and amounts paid in settlement actually
and reasonably incurred by such person in connection with such action, suit, or proceeding, to the fullest extent permitted by applicable
law.
Section
102(b)(7) of the DGCL permits a corporation to provide in its certificate of incorporation that a director of the corporation shall not
be personally liable to the corporation or its stockholders for monetary damages for breach of fiduciary duty as a director, except (1)
for any breach of the director’s duty of loyalty to the corporation or its stockholders, (2) for acts or omissions not in good
faith or which involve intentional misconduct or a knowing violation of law, (3) for payments of unlawful dividends or unlawful stock
repurchases or redemptions or (4) for any transaction from which the director derived an improper personal benefit. The registrant’s
amended and restated certificate of incorporation provides that the registrant’s directors shall not be personally liable to it
or its stockholders for monetary damages for breach of fiduciary duty as a director to the fullest extent permitted under applicable
law and that if the DGCL is amended to authorize corporate action further eliminating or limiting the personal liability of directors,
then the liability of the registrant’s directors shall be eliminated or limited to the fullest extent permitted by the DGCL, as
so amended.
Section
174 of the DGCL provides, among other things, that a director who willfully or negligently approves of an unlawful payment of dividends
or an unlawful stock purchase or redemption may be held liable for such actions. A director who was either absent when the unlawful actions
were approved, or dissented at the time, may avoid liability by causing his or her dissent to such actions to be entered in the books
containing minutes of the meetings of the board of directors at the time such action occurred or immediately after such absent director
receives notice of the unlawful acts.
Article
10 of the registrant’s certificate of incorporation (the “Certificate of Incorporation”) limits the liability of the
registrant’s directors for monetary damages for breach of their fiduciary duty as directors, except to the extent such exemption
or limitation thereof is not permitted under the DGCL and applicable law. Delaware law provides that such a provision may not limit the
liability of directors:
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● |
for
any breach of their duty of loyalty to the corporation or its stockholders; |
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● |
for
acts or omissions not in good faith or which involve intentional misconduct or a knowing violation of law; |
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● |
for
unlawful payment of dividend or unlawful stock repurchase or redemption, as provided under Section 174 of the DGCL; or |
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● |
for
any transaction from which the director derived an improper personal benefit. |
The
limitation of liability does not apply to liabilities arising under the federal or state securities laws and does not affect the availability
of equitable remedies, such as injunctive relief or rescission.
Article
11 of the Certificate of Incorporation states that the registrant shall indemnify, to the fullest extent permitted by applicable law,
any person who is a party or is threatened to be made a party to any action, suit or proceeding authorized by the registrant’s
board of directors by reason of the fact that such person is or was a director or executive officer of the registrant or is or was serving
at the request of the registrant. Article 11 of the Certificate of Incorporation also requires the registrant to pay any expenses incurred
by any director or executive officer in defending against any such action, suit or proceeding in advance of the final disposition of
such matter to the fullest extent permitted by law, subject to the receipt of an undertaking by or on behalf of such person to repay
all amounts so advanced if it shall ultimately be determined that such person is not entitled to be indemnified as authorized by the
Certificate of Incorporation or otherwise.
As
permitted by the DGCL, the registrant has entered into separate indemnification agreements with each of the registrant’s directors
and certain of the registrant’s officers which requires the registrant, among other things, to indemnify them against certain liabilities
which may arise by reason of their status as directors, officers, or certain other employees.
As
permitted by Article 11 of the Certificate of Incorporation, the registrant maintains insurance policies under which its directors and
officers are insured, within the limits and subject to the limitations of those policies, against certain expenses in connection with
the defense of, and certain liabilities which might be imposed as a result of, actions, suits, or proceedings to which they are parties
by reason of being or having been directors or officers. The coverage provided by these policies may apply whether or not the registrant
would have the power to indemnify such person against such liability under the provisions of the DGCL.
The
underwriting agreement that we may enter into, Exhibit 1.1 to this registration statement, will provide for the indemnification by the
underwriters of our directors and officers and certain controlling persons against specified liabilities, including liabilities under
the Securities Act with respect to information provided by the underwriters specifically for inclusion in this registration statement.
Item
16. Exhibits
Exhibit
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Exhibit
Description |
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Form |
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File
No. |
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Exhibit |
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Filing
Date |
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1.1*
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Form
of Underwriting Agreement
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3.1 |
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Certificate of Incorporation, dated January 1, 2019 |
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10-Q |
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333-161943 |
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3.1 |
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04/15/2019 |
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3.2 |
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Certificate of Amendment to Certificate of Incorporation, dated February 1, 2019 |
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10-Q |
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333-161943 |
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3.2 |
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04/15/2019 |
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3.3 |
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Certificate of Amendment to Certificate of Incorporation, dated March 13, 2019 |
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8-K |
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333-161943 |
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3.1 |
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03/20/2019 |
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3.4 |
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Certificate of Amendment to Certificate of Incorporation, dated April 18, 2019 |
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10-KT |
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333-161943 |
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3.5 |
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07/25/2019 |
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3.5 |
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Certificate of Amendment to Certificate of Incorporation, dated July 30, 2020 |
|
8-K |
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333-161943 |
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99.1 |
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07/30/2020 |
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4.1
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Reference
is made to Exhibit 3.1, 3.2, 3.3, 3.4 and 3.5 |
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4.2*
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Form
of Indenture
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4.3*
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Form
of Debt Securities |
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4.4* |
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Form
of Common Stock Warrant Agreement and Warrant Certificate |
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4.5* |
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Form
of Preferred Stock Warrant Agreement and Warrant Certificate
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4.6*
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Form
of Debt Securities Warrant Agreement and Warrant Certificate
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5.1
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Opinion of Meister Seelig & Fein LLP
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23.1 |
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Consent of BDO USA, LLP Independent Registered Public Accounting Firm |
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23.2
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Consent of Meister Seelig & Fein LLP (included in Exhibit 5.1) |
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24.1 |
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Power of Attorney, Reference is made to the signature pages of this Form S-3 |
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25.1** |
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Statement
of Eligibility of Trustee under the Indenture
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107
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Filing Fee Table |
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* |
To
be filed by amendment or as an exhibit to a report filed under the Exchange Act and incorporated herein by reference, if applicable. |
** |
To
be filed in accordance with the requirements of Section 305(b)(2) of the Trust Indenture Act and the applicable rules thereunder. |
Item
17. Undertakings
The
undersigned registrant hereby undertakes:
(1)
To file, during any period in which offers or sales are being made, a post-effective amendment to this registration statement:
(i)
to include any prospectus required by Section 10(a)(3) of the Securities Act of 1933, as amended;
(ii)
to reflect in the prospectus any facts or events arising after the effective date of the registration statement (or the most recent post-effective
amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information set forth in the registration
statement. Notwithstanding the foregoing, any increase or decrease in volume of securities offered (if the total dollar value of securities
offered would not exceed that which was registered) and any deviation from the low or high end of the estimated maximum offering range
may be reflected in the form of prospectus filed with the SEC pursuant to Rule 424(b) if, in the aggregate, the changes in volume and
price represent no more than a 20% change in the maximum aggregate offering price set forth in the “Calculation of Registration
Fee” table in the effective registration statement; and
(iii)
to include any material information with respect to the plan of distribution not previously disclosed in the registration statement or
any material change to such information in the registration statement; provided, however, that paragraphs (1)(i), (1)(ii) and (1)(iii)
do not apply if the information required to be included in a post-effective amendment by those paragraphs is contained in reports filed
with or furnished to the SEC by the registrant pursuant to Section 13 or 15(d) of the Exchange Act that are incorporated by reference
in this registration statement, or is contained in a form of prospectus filed pursuant to Rule 424(b) that is part of this registration
statement.
(2)
That, for the purpose of determining any liability under the Securities Act of 1933, each such post-effective amendment shall be deemed
to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall
be deemed to be the initial bona fide offering thereof.
(3)
To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the
termination of the offering.
(4)
That, for the purpose of determining liability under the Securities Act of 1933 to any purchaser:
(i)
Each prospectus filed by the registrant pursuant to Rule 424(b)(3) shall be deemed to be part of the registration statement as of the
date the filed prospectus was deemed part of and included in the registration statement; and
(ii)
Each prospectus required to be filed pursuant to Rule 424(b)(2), (b)(5), or (b)(7) as part of a registration statement in reliance on
Rule 430B relating to an offering made pursuant to Rule 415(a)(1)(i), (vii), or (x) for the purpose of providing the information required
by Section 10(a) of the Securities Act of 1933 shall be deemed to be part of and included in the registration statement as of the earlier
of the date such form of prospectus is first used after effectiveness or the date of the first contract of sale of securities in the
offering described in the prospectus. As provided in Rule 430B, for liability purposes of the issuer and any person that is at that date
an underwriter, such date shall be deemed to be a new effective date of the registration statement relating to the securities in the
registration statement to which that prospectus relates, and the offering of such securities at that time shall be deemed to be the initial
bona fide offering thereof. Provided, however, that no statement made in a registration statement or prospectus that is part of
the registration statement or made in a document incorporated or deemed incorporated by reference into the registration statement or
prospectus that is part of the registration statement will, as to a purchaser with a time of contract of sale prior to such effective
date, supersede or modify any statement that was made in the registration statement or prospectus that was part of the registration statement
or made in any such document immediately prior to such effective date.
(5)
That, for the purpose of determining liability of the registrant under the Securities Act of 1933 to any purchaser in the initial distribution
of the securities, the undersigned registrant undertakes that in a primary offering of securities of the undersigned registrant pursuant
to this registration statement, regardless of the underwriting method used to sell the securities to the purchaser, if the securities
are offered or sold to such purchaser by means of any of the following communications, the undersigned registrant will be a seller to
the purchaser and will be considered to offer or sell such securities to such purchaser:
(i)
Any preliminary prospectus or prospectus of the undersigned registrant relating to the offering required to be filed pursuant to Rule
424;
(ii)
Any free writing prospectus relating to the offering prepared by or on behalf of the undersigned registrant or used or referred to by
the undersigned registrant;
(iii)
The portion of any other free writing prospectus relating to the offering containing material information about the undersigned registrant
or its securities provided by or on behalf of the undersigned registrant; and
(iv)
Any other communication that is an offer in the offering made by the undersigned registrant to the purchaser.
(6)
That, for the purpose of determining any liability under the Securities Act of 1933, each filing of the registrant’s annual report
pursuant to Section 13(a) or Section 15(d) of the Exchange Act (and, where applicable, each filing of an employee benefit plan’s
annual report pursuant to Section 15(d) of the Exchange Act) that is incorporated by reference in the registration statement shall be
deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time
shall be deemed to be the initial bona fide offering thereof.
(7)
That, for purposes of determining any liability under the Securities Act of 1933:
(i)
the information omitted from the form of prospectus filed as part of the registration statement in reliance upon Rule 430A and contained
in the form of prospectus filed by the registrant pursuant to Rule 424(b)(l) or (4) or 497(h) under the Securities Act of 1933 shall
be deemed to be a part of the registration statement as of the time it was declared effective; and
(ii)
each post-effective amendment that contains a form of prospectus shall be deemed to be a new registration statement relating to the securities
offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.
(8)
To file an application for the purpose of determining the eligibility of the trustee to act under subsection (a) of Section 310 of the
Trust Indenture Act in accordance with the rules and regulations prescribed by the SEC under Section 305(b)(2) of the Trust Indenture
Act.
Insofar
as indemnification for liabilities arising under the Securities Act of 1933 may be permitted to directors, officers and controlling persons
of the registrant pursuant to the foregoing provisions, or otherwise, the registrant has been advised that in the opinion of the SEC
such indemnification is against public policy as expressed in the Securities Act of 1933 and is, therefore, unenforceable. In the event
that a claim for indemnification against such liabilities (other than the payment by the registrant of expenses incurred or paid by a
director, officer or controlling person of the registrant in the successful defense of any action, suit or proceeding) is asserted by
such director, officer or controlling person in connection with the securities being registered, the registrant will, unless in the opinion
of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether
such indemnification by it is against public policy as expressed in the Securities Act of 1933 and will be governed by the final adjudication
of such issue.
SIGNATURES
Pursuant
to the requirements of the Securities Act of 1933, the registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-3 and has duly caused this registration statement to be signed on its behalf by the undersigned,
thereunto duly authorized, on May 1, 2023.
BETTER
CHOICE COMPANY INC. |
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By: |
/s/
Lionel F. Conacher |
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Lionel
F. Conacher |
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Interim
Chief Executive Officer |
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BETTER
CHOICE COMPANY INC. |
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|
/s/ Carolina Martinez |
|
Carolina Martinez |
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Interim Chief Financial Officer |
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POWER
OF ATTORNEY
KNOW
ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below hereby constitutes and appoints Lionel F. Conacher and
Carolina Martinez, and each of them, as the undersigned’s true and lawful attorneys-in-fact and agents, with full power of substitution,
for the undersigned in any and all capacities, to sign any or all amendments to this Registration Statement on Form S-3 (including post-effective
amendments), and to file the same, with all exhibits thereto, and other documents in connection therewith, with the Securities and Exchange
Commission, granting unto said attorneys-in-fact and agents full power and authority to do and perform each and every act and thing requisite
and necessary to be done in connection therewith, as fully for all intents and purposes as the undersigned might or could do in person,
hereby and about the premises hereby ratifying and confirming all that said attorneys-in-fact and agent, proxy and agent, or their substitute,
may lawfully do or cause to be done by virtue hereof.
Pursuant
to the requirements of the Securities Act of 1933, this registration statement has been signed below by the following persons in the
capacities and on the dates indicated.
Signatures |
|
Title |
|
Date
|
|
|
|
|
|
/s/
Lionel F. Conacher |
|
Interim
Chief Executive Officer and Director |
|
May
1, 2023 |
Lionel
F. Conacher |
|
(Principal
Executive Officer) |
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|
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|
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|
|
/s/
Carolina Martinez |
|
Interim
Chief Financial Officer |
|
May
1, 2023 |
Carolina
Martinez |
|
(Principal
Financial and Accounting Officer) |
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|
/s/
Arlene Dickinson |
|
Director |
|
May
1, 2023 |
Arlene
Dickinson |
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|
/s/
John M. Word III |
|
Director |
|
May
1, 2023 |
John
M. Word III |
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/s/
Michael Young |
|
Director |
|
May
1, 2023 |
Michael
Young |
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|
/s/
Gil Fronzaglia |
|
Director |
|
May
1, 2023 |
Gil
Fronzaglia |
|
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|
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