Better Choice Company to Expand into Veterinary Medicine in 2025 Following the Acquisition of SRx Health
11 Octobre 2024 - 1:30PM
Better Choice Company (NYSE: BTTR) (“Better Choice” or “the
Company”), a pet health and wellness company, today announced
expansion plans into veterinary medicine in 2025 following the
closing of the SRx Health acquisition. The new initiative, Better
Pet Rx, will focus on providing care for your pets with love.
“By leveraging the expertise of SRx Health’s
management team, their pre-existing relationships with pharma, and
their robust infrastructure, Better Choice can complement its Halo
portfolio of premium and super-premium pet food products by
expanding into veterinary medicine. Animal pharmaceuticals is a key
area of growth within the pet care industry and will support Halo’s
sustained momentum forward,” said Michael Young, Chairman of the
Board. “This initiative aligns with our long-term vision of
creating a leading global health and wellness company that provides
products and solutions for families to make better choices for both
human and pet members.”
Better Choice will provide an update on the
transaction during its scheduled Shareholder Update Call on October
15th at 4:30 PM Eastern Time. See details here.
About Better Choice Company
Inc. Better Choice Company Inc. is a rapidly growing pet
health and wellness company committed to leading the industry shift
toward pet products and services that help dogs and cats live
healthier, happier, and longer lives. We take an alternative,
nutrition-based approach to pet health relative to conventional dog
and cat food offerings and position our portfolio of brands to
benefit from the mainstream trends of growing pet humanization and
consumer focus on health and wellness. We have a demonstrated,
multi-decade track record of success selling trusted pet health and
wellness products and leverage our established digital footprint to
provide pet parents with the knowledge to make informed decisions
about their pet’s health. We sell the majority of our dog food, cat
food and treats under the Halo brand, which is focused,
respectively, on providing sustainably sourced kibble and canned
food derived from real whole meat, and minimally processed raw-diet
dog food and treats. For more information, please
visit https://www.betterchoicecompany.com.
Forward Looking StatementsThis
press release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
The words “believe,” “may,” “estimate,” “continue,” “anticipate,”
“intend,” “should,” “plan,” “could,” “target,” “potential,” “is
likely,” “will,” “expect” and similar expressions, as they relate
to us, are intended to identify forward-looking statements. The
Company has based these forward-looking statements largely on our
current expectations and projections about future events and
financial trends that we believe may affect our financial
condition, results of operations, business strategy and financial
needs. Some or all of the results anticipated by these
forward-looking statements may not be achieved. Further information
on the Company’s risk factors is contained in our filings with the
SEC. Any forward-looking statement made by us herein speaks only as
of the date on which it is made. Factors or events that could cause
our actual results to differ may emerge from time to time, and it
is not possible for us to predict all of them. The Company
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future
developments or otherwise, except as may be required by law.
Company Contact:Better Choice Company, Inc.Kent
Cunningham, CEO
Investor Contact:KCSA Strategic
CommunicationsValter Pinto, Managing DirectorT:
212-896-1254Valter@KCSA.com
Better Choice (AMEX:BTTR)
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