Salt Life Home Collection to Launch in 2024
Delta Apparel, Inc. (NYSE American: DLA), a leading provider of
core activewear, lifestyle apparel, and on-demand digital print
strategies, today announced that Salt Life, its authentic,
aspirational lifestyle brand, will expand its product line to
include its first home furnishings collection – Salt Life Home. The
new collection will be developed and marketed via a license
agreement with Magnussen Home, an industry-leading furniture
designer and manufacturer, and offer consumers across the country a
wide array of coastal-inspired products for living, dining,
entertainment, office, sleep and other home spaces.
Robert W. Humphreys, Chairman and Chief Executive Officer of
Delta Apparel, Inc., commented, “We are thrilled to see Salt Life
continue to diversify its product line and enter the growing,
multi-billion-dollar home goods market. We see home goods as a
dynamic addition to the current Salt Life license portfolio
including branded restaurants and beverages. As our license
portfolio expands over time, we expect the royalty income generated
to serve as another significant revenue channel for Salt Life along
with branded retail, eCommerce, and wholesale.”
Jeff Stillwell, Salt Life’s President, further commented, “Salt
Life’s brand recognition continues to grow across the United States
and internationally, and we constantly look to create ways for
consumers to connect with Salt Life’s unique ocean aesthetic.
Expanding into home goods has been on our radar for some time now
and we are extremely excited about our collaboration with the
Magnussen team on the Salt Life Home collection and the opportunity
it gives us to complement our existing line with a substantial new
product category.”
The Salt Life Home collection will range from relaxed, breezy
linens to sturdy wooden furniture, and provide the comfort of
coastal living in designs to fit a variety of home styles. Salt
Life’s consumer-favorite beach apparel serves as an inspiration for
the collection, which will feature textures and patterns
reminiscent of seaside views and colors ranging from soothing
neutrals to bold splashes of ocean blue and sunset red. Whether
shoppers are looking for a complete living room set or simply
seeking a coastal accent piece to complement their existing
interiors, Salt Life Home will offer price points to meet a wide
range of consumer needs and style preferences from casual to
contemporary.
About Delta Apparel, Inc.
Delta Apparel, Inc., along with its operating subsidiaries
DTG2Go, LLC, Salt Life, LLC, and M.J. Soffe, LLC, is a vertically
integrated, international apparel company that designs,
manufactures, sources, and markets a diverse portfolio of core
activewear and lifestyle apparel products under the primary brands
of Salt Life®, Soffe®, and Delta. The Company is a market leader in
the direct-to-garment digital print and fulfillment industry,
bringing proprietary DTG2Go technology and innovation to customer
supply chains. The Company specializes in selling casual and
athletic products through a variety of distribution channels and
tiers, including outdoor and sporting goods retailers, independent
and specialty stores, better department stores and mid-tier
retailers, mass merchants and e-retailers, the U.S. military, and
through its business-to-business e-commerce sites. The Company’s
products are also made available direct-to-consumer on its websites
at www.saltlife.com, www.soffe.com and www.deltaapparel.com as well
as through its branded retail stores. The Company’s operations are
located throughout the United States, Honduras, El Salvador, and
Mexico, and it employs approximately 8,500 people worldwide.
Additional information about the Company is available at
www.deltaapparelinc.com.
About Salt Life
For twenty years, Salt Life® has led the ocean lifestyle
category, embracing those who love fishing, diving, surfing, beach
fun, sun-soaked relaxation, and everything in between. Founded in
2003 by four avid watermen from Jacksonville Beach, Florida, Salt
Life has grown through widespread distribution and coast-to-coast
retail stores. The brand’s professional roster boasts numerous
athletes, sportsmen, and other ambassadors in the fishing, surfing,
diving, and music worlds. Salt Life offers omnichannel consumer
engagement through its YouTube channel, Instagram, Facebook,
in-store activations, and The Daily Salt content portal, which
includes Above & Below: a Salt Life Podcast as well as the
Charter Captains, Dive Instructor, and Surf Instructor
Directories.
Salt Life products are available to consumers at
www.saltlife.com and in surf shops, specialty stores, department
stores, and sporting goods retailers, as well as at Salt Life’s
various branded retail stores dotting the U.S. coastline from
California to Florida and up the eastern seaboard to Delaware. The
brand’s flagship store is in Jacksonville Beach, Florida, where the
term “Salt Life” was coined over 20 years ago.
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version on businesswire.com: https://www.businesswire.com/news/home/20230302005572/en/
Company Contact: Justin Grow, 864-232-5200 x6604
investor.relations@deltaapparel.com
Investor Relations and Media Contact: ICR, Inc.
Investors: Tom Filandro, 646-277-1235
Media: Jessica Liddell, 203-682-8208 DLAPR@icrinc.com
Delta Apparel (AMEX:DLA)
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