BVC (Benoit & Valérie Calvet) join AdVini to accelerate the international development of the business and its brands.
BVC (Benoit & Valérie Calvet) join AdVini to accelerate the
international development of the business and its brands.
BVC (Benoit & Valérie Calvet) join
AdVini to accelerate the international development of the business
and its brands.
Benoit and Valérie Calvet, the founders of BVC,
a Bordeaux-based company creating brands sourced from major
European wine regions, are willing to accelerate the company's
international development by joining AdVini.
"AdVini benefits from extensive connections
across the wine world, both in France and South Africa, an
international distribution network and industrial resources that
will help us boost our sourcing and develop our global brands,
whilst handling customer requests more effectively," explain
Valérie and Benoit Calvet, founders of BVC.
"Our retail customers are looking for high
impact brands that offer the consumer excellent value for money.
Benoit and Valérie have successfully created market leaders that
will strengthen our European offer. I’m thinking in particular of
the fantastic work they have done for organic wines from the
Utiel-Requena Designation of Origin with the Toro Loco brand. We
are well placed to accelerate and globalise its growth," explains
Antoine Leccia, Chairman of the Board at AdVini.
Benoit and Valérie Calvet will remain in
position as directors of BVC and will continue to oversee the
operational management of the company, with the support of their
existing employees. BVC will remain completely independent in terms
of sourcing and marketing its wines.
Benoit and Valérie Calvet have also acquired a
stake in AdVini alongside the family shareholders, notably the
Maison BVC was founded in 1984 in Bordeaux by
Benoit and Valérie Calvet and specialises in the creation and
export of branded wines for its international customers. Its brands
are sourced from the different major winegrowing regions in France
and also Italy and Spain. Its subsidiary BVC Bodegas owns the Toro
Loco which it makes and bottles and bottles in the Spanish DO Utiel
Requena. In 2020, Maison BVC posted 30 million Euros in sales.
AdVini is a benchmark for French terroir wine
with 2,075 hectares of vineyards well-established in the most
well-reputed winegrowing regions such as Ogier and its Clos de
L’Oratoire des Papes in Châteauneuf-du-Pape, Antoine Moueix
Propriétés with Château Capet-Guillier in Saint-Emilion and Château
Patache d’Aux in Médoc Cru Bourgeois, Domaine Laroche in Chablis,
Maison Champy in Côte-de-Beaune, Vignobles Jeanjean and Mas La
Chevalière in Languedoc, Cazes and Clos de Paulilles in Roussillon,
Gassier with Château Gassier and Château de Roquefeuille in
Provence Sainte Victoire, Rigal and Château de Chambert in
AdVini also has a presence in South Africa with
nearly 200 hectares of vineyards in Stellenbosch, L’Avenir, a wine
tourism estate, Ken Forrester Vineyards, Le Bonheur Wine Estate,
Maison du Cap and Stellenbosch Vineyards.
Its Maisons de Vins and vineyards enjoy a
flourishing reputation and recognition that allows them to export
to over 106 countries.
ADVINI Jean-Pierre DurandMarketing and
Communication Director Chloé PerinetExternal Communication
BVC Benoit CalvetPresident
Graphique Historique de l'Action
De Avr 2022 à Mai 2022
Graphique Historique de l'Action
De Mai 2021 à Mai 2022