AFYREN to Offer Differentiated Sustainable Solutions With the Launch of New Brands for Its Biobased Products in Several Markets
17 Mai 2022 - 8:00AM
Business Wire
- The strategy responds to customers and stakeholders who are
increasingly seeking more environmentally friendly
solutions
- AFYREN's move marks another step toward increasing
visibility and recognition for its biobased products
- AFYREN's biobased solutions have distinct advantages for
each target market
Regulatory News:
AFYREN (Paris:ALAFY), a greentech company that manufactures
biobased ingredients using fermentation technology and a circular
business model, unveiled its plan to market high quality solutions
that will help customers in the industries it serves meet their
sustainability goals.
AFYREN makes biobased carboxylic acids (C2-C6) that are needed
in a wide variety of industries for their antibacterial, olfactory
or conservation properties. Until now, these generic molecules have
been, for the large part, made from petroleum derivatives,
contributing to an extractive business that is no longer
sustainable. The focus had always been on profitability and utility
— environmental impact was mostly ignored as a key performance
indicator. But today, investors, OEMs and end-users all scrutinize
products and services to find out if companies are doing their best
to reduce environmental impact. In a context where global
production of biobased products is limited, AFYREN offer will
create opportunities for the customers to access these acids
locally in Europe.
- Meeting The sustainability challenge
Chemicals with low carbon profiles will have a clear advantage
as industries transition to renewable sources, a recent report
noted. Just as makers of specialty chemicals have an advantage over
makers of commodity chemicals, "the next ten years could see a
separation between the portfolios of green leaders and green
laggards."
AFYREN is stepping up to the challenge, rolling out
differentiated, high quality solutions that will help its customers
meet their sustainability goals with high performance, competitive
chemical building blocks. Starting from the end of May, AFYREN will
roll out different solutions for these four broad industrial
categories: food and feed, flavors and fragrances, lubricants, and
life sciences and materials science.
AFYREN uses agricultural by-products instead of petro-based
feedstock in a biobased, circular process that cuts the carbon
footprint of these acids by 81 percent. The goal is to provide
high-performance biobased solutions to its industrial customers who
wish to offer more natural, eco-friendly products to their end
users.
"We started AFYREN in 2012, focused every step of the way on
sustainability and circularity," said Nicolas Sordet, AFYREN's CEO.
"It's not only about replacing petrol. Our process is biomimetic,
low-waste and low-energy. It uses local agricultural byproducts,
and what is left over goes back into the soil as an organic
fertilizer. Our customers benefit from this dedication, this depth
of purpose."
- An opportunity to increase visibility and facilitate access
to biobased solutions
“What differentiates our offerings is the raw materials used and
the way they are produced,” said AFYREN's Chief Commercial Officer,
Joachim Merziger. “It gives our final products unique value as they
have equal or better technical performance, combined with an
outstanding environmental performance, compared to the existing
petro-based equivalents on the market. Our solutions will help
stakeholders along the entire value chain, from suppliers to
end-consumers, understand that a production process with a low
environmental impact brings more value to the product."
The product brands that AFYREN will introduce in coming weeks
will emphasize the biobased nature of its offerings in an effort to
educate markets that lack information and labeling on biobased
components and processes.
All of the solutions that AFYREN will roll out in the coming
weeks enable customers to market biobased products with high
environmental and societal added value. The specific needs of the
different markets vary, so AFYREN's branded products will reflect
these market needs.
- Biobased solutions offering distinct advantages for each
target market
Food and feed: For this sector, AFYREN's biobased acids
replaced fossil-based ingredients with natural ones of the same
quality. They have properties that inhibit mold and microbes for
food ingredients. AFYREN acids are building blocks to produce
derivatives for animal feed additives like salts, coated salts, and
glycerol esters, which are powerful gut health promoters for many
species.
Flavors and fragrances: AFYREN is launching high quality
natural (NATURAL EU 1334/2008) and non GMO acids that can be used
as ingredients for formulations and derivatives in the flavors and
fragrances industry, where customers increasingly seek to emphasize
"naturalness, sustainability and wellness." They have a high level
of purity and a consistent organoleptic profile.
Lubricants: AFYREN is providing unique, high quality,
biobased organic acids for this sector: building blocks for high
performance lubricants and functional fluids. Many companies in
this sector are facing particularly strong pressure to lower the
carbon footprints of their products as their customers adjust to
electrification, the rise of wind power and other tectonic shifts.
AFYREN's low carbon solutions are designed to help these companies
meet their environmental impact goals amid this transition.
Life sciences and materials sciences: Afyren is offering
a wide range of solutions that can increase the sustainability of
coatings and polymers, or esters. For example, replacing
fossil-based ingredients in surfactants for hair conditioning
without compromising the quality of the formulation, or providing
biobased precursors for active pharmaceutical ingredients.
About AFYREN
Founded in 2012 to meet the growing need of industries to reduce
the use of petroleum derivatives in their production chain, AFYREN
produces biomolecules derived from the reuse of non-food biomass.
These ingredients are widely used in human and animal nutrition,
flavors and fragrances, cosmetics, and fine chemicals. This
production of renewable carbon, which is firmly grounded in the
circular economy, uses fermentation technologies that are the
result of 10 years of research and are patented worldwide. AFYREN
is a winner of the 2030 Global Innovation Contest in the "Plant
proteins and plant chemistry" category and was selected in the
French Tech 120 in 2020 and 2021. In 2018, AFYREN committed to its
industrial project by creating the AFYREN NEOXY joint venture with
Bpifrance’s SPI fund. The AFYREN NEOXY plant under construction in
the Grand Est region will produce AFYREN organic acids in 2022.
AFYREN and AFYREN NEOXY employed more than 70 people at their sites
in Lyon, Clermont-Ferrand and Carling Saint-Avold. In 2021, AFYREN
listed on Euronext Growth® exchange in Paris, raising a total
amount of 70.4 million euros with the objective of accelerating its
industrial development (Afyren's ISIN: FR0014005AC9, ticker:
ALAFY).
For more information: afyren.com
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version on businesswire.com: https://www.businesswire.com/news/home/20220516005644/en/
Investors: investisseurs@afyren.com; Press: James Connell -
Bogert-Magnier Communications (+33 6 2152 1755);
jim@bogert-magnier.com
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