Alchimie and Altice Sign a Strategic Partnership for the Distribution of Premium Content Through the New RMC BFM Play Platform
- Launch of RMC BFM Play, Altice's new free VOD platform for
live TV, replays and exclusive content
- Alchimie will provide a set of premium documentaries (400
hours) extracted from its extensive content library.
Alchimie (Paris:ALCHI), the OTT subscription video
platform, and Altice, the leading player in the French
telecom/media conversion, today launched a strategic
partnership to provide more than 400 hours of premium
Altice is launching today its new free VOD platform for live TV,
replays and exclusive content. Called RMC BFM Play, this new
platform provides easy access to the programs of the RMC and BFM
channels, integrating all the features made possible by digital
technology, and promoting the news, analysis and discovery themes
of the Group's channels.
The platform is available on the web, the App Store and Google
Play; it will also be offered on connected TVs and on operator
boxes in a second step.
Alchimie provides programs on the key topics of the RMC BFM Play
platform: News & Society, Sports & Motors, Crime &
Investigation, Science & Technology, Adventure & Animals,
Cooking & Entertainment, History & Civilizations, i.e. the
best content to understand, inform, entertain and inspire.
This partnership is based on the AVOD model, with sharing of the
advertising revenues that will be generated by the viewing of the
programs provided by Alchimie, which will be marketed by the
"Altice Ads Media & Connect" advertising network.
Arthur Dreyfus, CEO of Altice Media said: « With RMC BFM
Play, we are launching a new, even more comprehensive platform that
incorporates not only the editorial quality and diversity of our
content, but also the best technological performance of a smooth
and intuitive application, to respond more and more each day to the
new ways in which viewers use our services and to strengthen our
position as the leading digital broadcasting group ».
Jean-Michel Neyret, Deputy Managing Director of Alchimie,
adds: « It is a great honor for the Alchimie teams to
contribute to this launch. It reinforces our strategy of allowing
quality content, often unknown, to be exposed through digital
platforms, where new uses are becoming more and more common ».
Alchimie is an OTT platform that distributes 55 thematic
affinity channels by subscription. Alchimie has a catalog of more
than 60,000 hours of content from more than 300 renowned partners
(All3Media, Arte, France TV distribution, ZDF Entreprises and Zed).
Alchimie partners with +90 talents (celebrities, influencers),
brands and media groups to create new channels (Cultivons-Nous,
Point de Vue, The Big Issue, Army Stories, Jacques Attali, Poisson
Fécond, Vaughan, Raphaël Rowe, Spektrum der Wissenschaft,
Inside/outside etc.), which are then distributed on more than 60
distribution platforms (TVPlayer, Amazon, Orange, Movistar,
Samsung, Huawei, etc.) constantly expanding its audience and
consequently its revenues. In 2019, Alchimie acquired TVPlayer, the
largest independent OTT platform in the UK. With offices in France,
the U.S., the UK, Germany, Spain and Australia, Alchimie employs
145 technology, marketing, digital and editorial experts and is
ranked 48th in FW500 (ranking of French technology companies).
For more information: www.alchimie.com
About Altice France - alticefrance.com
Altice France is the leading player in the French telecom/media
conversion in France.
Through SFR, France's second largest telecom operator, Altice
France is a key player in the telecom industry serving 25 million
customers. With a fiber optic network (FTTH / FTTB) of 22.4 million
eligible connections, SFR has launched 5G in France and also covers
99.6% of the population with 4G. SFR has strong positions in the
entire market, whether with the general public, companies, local
authorities or operators. Altice France is also a leading media
group with iconic brands such as BFM and RMC.
version on businesswire.com: https://www.businesswire.com/news/home/20210624005051/en/
Alchimie Stéphane Taillefer CFO
NewCap Thomas Grojean/Louis-Victor Delouvrier Investor
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