Axway Survey Finds People Are Willing to Open up Their Data If It Leads to Better Experiences
17 Février 2022 - 5:00PM
Business Wire
API Management leader finds consumer appetite
for freer data exchange – but only if individuals can retain
ownership and security
In a global consumer survey, Axway (Euronext: AXW.PA), an API
Management leader, finds that almost 60% of people believe it's
worth allowing companies to access their personal data if it means
a better user experience.
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Axway survey finds people are willing to
open up their data if it leads to better experiences. API
Management leader finds consumer appetite for freer data exchange –
but only if individuals can retain ownership and security.
(Graphic: Business Wire)
The survey also shows regional – and perhaps cultural –
differences in consumers’ embrace of data openness: 75% of
Brazilians and 59% of U.S. Americans said it is worth giving
companies access to their personal data if it means a better user
experience, whereas the British are actually quite split – only 50%
agreeing it’s worth giving access to their data – and Germans are
slightly opposed to the notion, with only 48% agreeing.
One way people prioritize convenience: nearly two-thirds (73%)
globally use their Facebook or Google account to log into other
apps to avoid having to create new logins.
“This survey tells us there’s a clear appetite for ‘Open
Everything,’” said Vince Padua, Axway’s Chief Technology &
Innovation Officer. “It indicates there is an expectation for
satisfying digital experiences. Securely opening up data while
building on heritage infrastructure can help craft these
experiences – while allowing companies to give us the privacy and
security we crave,” added Padua.
Even when the average consumer doesn’t necessarily grasp the
technology underpinning it, principles of data openness seem to
resonate with respondents. For example, three-quarters (76%) of
people agree their health providers should have the same, most
up-to-date information about a patient to help decrease
miscommunication and human errors and provide better care.
“People want what APIs in healthcare can offer: better access to
and ownership of their health records,” said Padua. “Ultimately,
open healthcare has the potential to help patients make better,
more informed decisions about their health needs.”
Meanwhile, 84% of respondents globally agree that they should
have control of their financial data, and banks should not prevent
the movement of money between other financial services – principles
that are basic tenets of open banking.
Brazilians are most wholeheartedly embracing open banking, with
79% of them saying they view a growing movement toward open banking
as a positive development.
“We’re seeing such enthusiasm in dynamic markets like Latin
America, the Middle East, and Africa. People there have really
grasped the potential of open banking to democratize finance – and
companies are moving quickly to seize a great business
opportunity,” said Axway Head of Open Banking Eyal Sivan.
Further north, U.S. Americans are more split, with only slightly
more feeling it’s a positive development (51%) and the rest worried
about security and data privacy.
Meanwhile, in a region that was an early adopter of Open Banking
regulations surrounding data ownership, Europeans tend to have more
negative responses to the growing open banking movement: 60% of
French respondents see open banking as a negative development,
followed by 57% of Germans and 54% of British. They echo U.S.
Americans’ concerns about security and data privacy.
The results highlight a growing awareness of – and desire for –
more personalized, convenient services, but with an important
caveat: security and privacy. 85% of global respondents say they’re
concerned their online data may not be secure.
Read Axway CTIO Vince Padua's take on key survey findings,
and why he says enterprises should build trust, giving people
control to securely Open Everything.
About Axway
Axway enables enterprises to securely open everything by
integrating and moving data across a complex world of new and old
technologies. Axway’s API-driven B2B integration and MFT software,
refined over 20 years, complements Axway Amplify, an open API
management platform that makes APIs easier to discover and reuse
across multiple teams, vendors, and cloud environments. Axway has
helped over 11,000 businesses unlock the full value of their
existing digital ecosystems to create brilliant experiences,
innovate new services, and reach new markets. Learn more at
axway.com
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version on businesswire.com: https://www.businesswire.com/news/home/20220217005619/en/
Todd Holbrook Tel. (480) 371-0113 tholbrook@axway.com
Axway Software (EU:AXW)
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