Axway Study Shows APIs Can Be a Major Revenue Driver for Organizations
24 Mars 2022 - 10:00AM
Business Wire
To seize opportunities and reach business
goals, enterprises must pivot to API consumption
Axway (Euronext: AXW.PA), an API Management leader, finds in a
new study that APIs offer a valuable return on investment – but
only if organizations drive consumption of their APIs.
The 2022 Axway API Adoption Survey, a commissioned study
conducted by Forrester Consulting in December 2021 on behalf of
Axway, analysts surveyed more than 300 IT and business
decision-makers tasked with driving digital business at global
organizations.
72% of respondents say they expect an estimated 26.4% digital
business growth on average if they could increase API
adoption.
However, there’s still a significant gap between API development
and API consumption: 71% of those surveyed said they didn't achieve
the business results planned from their APIs – often due to a lack
of API adoption, UX issues, as well as lack of API performance
metrics and related insights.
“Many enterprises are enthusiastic about APIs, but it’s
essential to focus on creating the right APIs, ones that will
deliver business value. What people often lack is a holistic view
of their APIs to make data-driven decisions,” says Axway Chief
Catalyst Brian Pagano.
86% of API decision-makers agree the value of their APIs is not
in their existence alone, but in their consumption. 59% have seen
or expect to see increased revenue from API traffic if they had an
API management product that closes the gap between development and
consumption.
Yet companies often face cultural challenges as well as
technological obstacles, both internally (legacy systems, IT
complexity, inflexible processes, slow API adoption) and externally
(complicated partner onboarding).
“By improving the efficiency and effectiveness of our API
development and management process, we’re cutting the time it takes
from ideation to service deployment — helping us to bring
value-added services to our customers faster than ever,” said Jim
Cornelius, Vice President, Solution Architect at Robert W. Baird
& Co.
“If there are any challenges with API consumption or
authentication, the Amplify API Management Platform allows us to
troubleshoot them and get to the root cause rapidly," adds
Cornelius.
“The right API management platform helps close the gap between
development and usage through centralized, automated governance,
leading to increased revenue and more valuable APIs – not to
mention a decrease in API complexity,” said Pagano.
Outcomes may be helped by experts who specialize in digital
transformation and API technology. Axway Catalysts, for example,
advise organizations looking to align their API strategy with
larger, transformative business goals. As the study highlights,
this kind of vendor expertise and support can help make the
cultural shift required to truly leverage the power and promise of
APIs.
Join us for a webinar discussing the findings and what this
means for companies looking to drive business with APIs. Click
here.
About Axway
Axway enables enterprises to securely open everything by
integrating and moving data across a complex world of new and old
technologies. Axway’s API-driven B2B integration and MFT software,
refined over 20 years, complements Axway Amplify, an open API
management platform that makes APIs easier to discover and reuse
across multiple teams, vendors, and cloud environments. Axway has
helped over 11,000 businesses unlock the full value of their
existing digital ecosystems to create brilliant experiences,
innovate new services, and reach new markets. Learn more at
axway.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220324005005/en/
Todd Holbrook Tel. (480) 371-0113 tholbrook@axway.com
Axway Software (EU:AXW)
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