Azerion sets out its future strategic priorities
30 Novembre 2022 - 07:32AM
Amsterdam, 30 November 2022 – Today, Azerion
has set out its strategic priorities in the journey to become
the go-to-partner for advertisers for an easy-to-use, competitively
priced and brand-safe digital environment. The Strategy Deep Dive
presentation is available on www.azerion.com/investors.
Umut Akpinar, co-CEO of
Azerion, comments: “I am excited to share details on our vision,
mission and strategy with the market today, and all the levers we
are pulling to deliver profitable organic growth. The fundamentals
for the digital advertising market are strong, as audiences move
more and more to digital. Our value proposition to advertisers,
digital publishers, game creators and consumers makes us a truly
innovative and differentiated platform and as we gain market share,
we are set to continue delivering organic growth.”
Atilla
Aytekin, co-CEO of Azerion, comments: “We have
successfully completed 9 acquisitions so far this year, with the
primary purpose of complementing our organic growth. With these
acquisitions we can expand our offerings to advertisers and
publishers from day 1 and, furthermore, we unlock exciting
cross-selling opportunities across our platform. As our M&A
pipeline becomes increasingly attractive under current
macroeconomic conditions, we are assessing options to accelerate
our growth.”
Strong business fundamentalsWith an increasing
number of internet users, research indicates that the digital
advertising market is expected to deliver a CAGR of 14%, reaching a
total market size of $800 billion by 2026. Despite the growth
prospects, the digital advertising supply chain is still highly
fragmented, with multiple layers between advertisers and digital
publishers. Azerion is set to be a consolidator in this market and
offer one integrated value proposition to advertisers becoming
their go-to-partner for easy-to-use, competitively priced and
brand-safe digital environment.
Unparalleled value proposition to
advertisersAzerion’s unique value proposition to
advertisers is the integration of 5 core elements: content,
audience reach, technology, creative ad formats and personal
support.With curated content that creates a brand-safe environment
and reach audiences that exceed 500 million monthly active users
(non-game and game audiences), integrated technology that runs 1
billion auctions every hour, creative ad formats that drive up to
20 times more user engagement and local teams that give unique
support to optimise advertisers’ campaigns, Azerion strives to
deliver enhanced returns on investment for advertisers.
Winning integrated platform business
modelAdvertisers seek audiences, while audiences seek
content. Azerion’s integrated platform partners with digital
publishers and game creators to bring content to consumers and work
with advertisers. Azerion’s business model was developed
around engaging audiences, and games were the way into audiences’
hearts. That is why Azerion is proud of its game content, which
generates valuable insights into consumer behavior and unlocks a
compelling extended value proposition to advertisers, who are
seeking to engage with their audiences in the digital space,
including in the metaverse and using digital collectibles.Areas of
growth for Azerion’s game content include the metaverse and the
GameDistribution business, which partners with over a thousand game
creators, in particular large studios seeking to unlock new revenue
streams with free-to-play casual games.
Financial framework and performanceAzerion is
reconfirming its 2022 revenue guidance of at least EUR 450 million,
while also indicating that Adjusted EBITDA is expected to be above
EUR 50 million.While organic revenue growth remains a priority,
improving profitability remains the main area of focus. With the
listing and acquisitions, the cost base has gone up and Azerion
expects to optimise costs by further integrating past
acquisitions. Other levers to improve margins include growing sales
volumes in direct sales to advertisers as well as publisher
monetisation services, continuously developing new features that
enhance user experience and increasing revenue per user in premium
games.
Compelling growth prospectsAs Azerion gains
market share, it expects to grow organically. In addition to the
organic growth opportunities, Azerion is working on an attractive
pipeline of acquisitions. During the Strategy Deep dive, some
examples will be shared to show how Azerion is extracting value
from its acquisitions.
Join the webcastThe Strategy Deep Dive will
consist of an online webcast, with a presentation from members of
Azerion’s leadership team, followed by Q&A. The whole event is
expected to last from 14:00 to 16:00 CET. Registrations are open
via www.azerion.com/investors. The full presentation will be made
available on the Azerion website shortly after the end of the
Strategy Deep Dive.
Contact:Investor
Relationsir@azerion.com
Mediapress@azerion.com
DISCLAIMERThe companies in which Azerion Group
N.V. directly and indirectly owns investments are separate legal
entities. In this announcement “Azerion”, “Azerion Group” and
“Group” are sometimes used for convenience where references are
made to Azerion Group N.V. and its subsidiaries in general.
Likewise, the words “we”, “us” and “our” are also used to refer to
Azerion Group N.V. and its subsidiaries in general or to those who
work for them.
This press release is for information purposes
only. The information contained in this press release does not
purport to be full or complete and, in particular, is not intended
to form the basis of any investment decision. No reliance may be
placed by any person for any purpose on the information contained
in this press release or its accuracy, fairness or completeness.
Azerion will not be held liable for any loss or damages of any
nature ensuing from using, trusting or acting on information
provided.
This press release may include forward-looking
statements. All statements other than statements of historical
facts may be forward-looking statements. Words and expressions such
as believes, estimates, plans, projects, anticipates, expects,
intends, may, will, should or other similar words or expressions
are typically used to identify forward-looking statements.
Forward-looking statements are subject to risks, uncertainties and
other factors that are difficult to predict and that may cause the
actual results of Azerion to differ materially from future results
expressed or implied by such forward-looking statements. Any
forward-looking statements reflect Azerion's current views and
assumptions based on information currently available to Azerion's
management. Forward-looking statements speak only as of the date
they are made, and Azerion does not assume any obligation to update
such statements, except as required by law. No assurances can be
given that the forward-looking statements will be realised. No
representation or warranty is made that any of these
forward-looking statements will come to pass or that any estimated
result will be achieved. Accordingly, no undue reliance should be
placed on any forward-looking statements.
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