Well+Good and Philips Sonicare Team Up for Self-Care Switch Up to Encourage Healthier Smiles
12 Juin 2024 - 2:00PM
Well+Good, a leading health and wellness media brand, in
partnership with Philips Sonicare, the #1 dental professional
recommended sonic toothbrush brand worldwide, announced the launch
of Self-Care Switch Up, a content series that celebrates oral care
as a critical element of self-care. Philips Sonicare and Well+Good
are encouraging people to make the Sonicare Switch – switching from
their manual toothbrush to elevate their daily routines with a
Philips Sonicare power toothbrush. Through a series of engaging
videos, viewers will learn how to achieve an incredible clean with
help from some beloved self-care enthusiasts.
Hosted by TV personality Erin Lim Rhodes, the videos give
viewers an exclusive look into the self-care routines of actress
Jenny Slate and fashion expert Tan France. Viewers get a peek into
the everyday practices familiar faces turn to for a daily reset,
all while explaining that switching to efficient and effective
tools, like a Philips Sonicare power toothbrush, is the ultimate
self-care ritual upgrade. Philips Sonicare is encouraging viewers
to make the Sonicare Switch and trade up to a power toothbrush,
like Philips Sonicare DiamondClean Smart. Philips Sonicare
DiamondClean Smart removes up to 7X more plaque along the gumline1
and delivers more brush strokes in two minutes than an entire month
of manual brushing, so users efficiently achieve an exceptional
clean and feel confident in their radiant smile.
“Self-care is more than sheet masks and meditation,” said Lexie
McCarthy, SVP of Brand Partnerships at World of Good Brands,
Well+Good’s parent company. “In the two minutes you use to brush
your teeth with a Philips Sonicare power toothbrush, you’re
improving your oral health and taking a step towards bettering your
overall wellness.”
“At Philips Sonicare, we are passionate about helping our
consumers achieve better oral health each and every day. We design
our products to deliver an unparalleled efficacy – leaving you with
a delightfully clean feeling while being gentle on your gums. We
are proud to partner with Well+Good to spread this message and
empower viewers around the world to make the switch to a Philips
Sonicare power toothbrush and feel the benefits in the short and
long term,” said Matina Vidalis, Senior Marketing Director, Philips
Oral Healthcare.
Wellness is about more than beauty, and implementing simple
changes can provide lasting benefits. Making small enhancements to
your routines, such as making the switch to a power toothbrush, can
help you achieve your personal health and wellness goals, all while
whitening your smile. Learn more about the Self Care Switch Up and
how to make the Sonicare Switch here.
1 at two weeks vs. manual toothbrush in gum health mode
About Well+GoodWell+Good is a health and
wellness media brand, known for its journalistic integrity,
expert-led editorial, and ahead-of-the-curve trend-spotting.
Founded in 2010, Well+Good delivers inclusive content that makes
the path to feeling good feel good—for everyone. By amplifying
different perspectives, experiences, and stories, Well+Good helps
people decide on the lifestyle changes that work for them. The
female-founded company has been recognized as a vertical media
leader and creates high-quality consumer events at House of Good,
its real-life home in Venice, CA.
About World of Good BrandsWorld of Good Brands
is a leader in experiential media and commerce operating premium
lifestyle brands including Well+Good, Hunker, LIVESTRONG.com,
OnlyInYourState, and House of Good. World of Good Brands creates
consumer experiences that blend physical and virtual – allowing
audiences to access them from wherever they are, and taking a piece
of them wherever they go. While traditional media companies
broadcast, World of Good Brands narrowcasts: the brands close the
aperture on the communities, conversations, and connections that
bring color and meaning to our worlds. The World of Good Brands
niche digital properties have deep connections with their
consumers, and can be amplified through a collection of 50+ digital
properties representing consumers across lifestyles and life
stages: offering premium reach and powerful audience extension
opportunities for partners. Formerly known as Leaf Group Media,
World of Good Brands is a Graham Holdings Company (NYSE: GHC)
subsidiary. To learn more, visit
https://worldofgoodbrands.com/.
About Royal PhilipsRoyal
Philips (NYSE: PHG, AEX: PHIA) is a
leading health technology company focused on improving people's
health and well-being through meaningful innovation. Philips'
patient- and people-centric innovation leverages advanced
technology and deep clinical and consumer insights to deliver
personal health solutions for consumers and professional health
solutions for healthcare providers and their patients in the
hospital and the home. Headquartered in the Netherlands, the
company is a leader in diagnostic imaging, ultrasound, image-guided
therapy, monitoring and enterprise informatics, as well as in
personal health. Philips generated 2023 sales of EUR 18.2
billion and employs approximately 69,700 employees with sales
and services in more than 100 countries. News about Philips can be
found at www.philips.com/newscenter.
Media ContactSusan TurnerSenior Director,
PRsusan.turner@worldofgoodbrands.com
Koninklijke Philips NV (EU:PHIA)
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