Largo Is Strengthening Its Distribution Strategy With the Deployment of a Single Brand and the Launch of Its Largo.fr e-commerce Site
07 Septembre 2021 - 07:45AM
Business Wire
Regulatory News:
Largo (FR0013308582 – ALLGO) (Paris:ALLGO), an
eco-responsible French industrial player and an expert in the
refurbishment of high-tech products, is continuing to develop its
activity by marketing its devices on its new largo.fr e-commerce
site and deploying a single brand across all its distribution
channels.
Largo believes that today’s consumers are not the same as
yesterday’s consumers. That is why it is intent on providing a
genuine consumption alternative in line with their values.
With this in mind, Largo is launching the Largo.fr e-commerce
site, formerly Rilaxmobile.fr, whose aim is to show that 100%
Made In France refurbished IT devices represent a cheaper and more
responsible alternative for the general public than new devices. An
extensive catalogue of products (smartphones, tablets, computers
and accessories) refurbished in Largo’s Sainte-Luce-Sur-Loire plant
near Nantes will now be marketed on Largo.fr.
Largo.fr will serve Largo’s BtoC growth strategy on the French
market – as a reminder, the Company is aiming to increase its sales
from 10 to 70 million euros by 2025 whilst maintaining its initial
mission to accompany changes in citizens’ and businesses’
purchasing behaviour in favour of the circular economy.
Largo is now the single brand that will address all of
the Company’s distribution channels. This brand strategy will
enable it to establish itself as a key player in responsible
refurbishment. As well as the launch of Largo.fr, this ambition is
also being materialised by:
- The deployment of the Largo Business brand to support
businesses and local communities’ CSR policies;
- The overhaul of Largo’s visual identity to strengthen its
relations with distributors;
- A new brand signature, “Alors, elle est pas belle la
seconde vie ?”, a slogan encouraging consumers to rethink their
purchasing choices and ask themselves whether they need to acquire
new products or should instead look at refurbished products that
continue to perform just as well.
Christophe Brunot and Frédéric Gandon, Co-founders of Largo,
comment: “We are very proud to announce the launch of this new
brand and largo.fr e-commerce site. We are going to accelerate our
sales to reach our ambitious commercial targets thanks to this new
brand for all our markets, a more modern visual identity and a
high-performance product that meets consumers’ expectations”.
About LARGO
Created in 2016, Largo is a group fundamentally involved in the
circular economy. With close to 50 staff based in Nantes, Western
France, Largo refurbishes Smartphones, tablets and laptops.
Positioned along the entire value chain, from sourcing to
refurbishment and distribution, Largo wants to become a benchmark
player in the field of responsible refurbishment. A pioneer in
terms of transparency, in 2018 Largo invested in a sophisticated
production tool enabling it to optimise its processes and the
quality of its products.
Entirely internalised in France, the refurbishment site offers
full control of each key stage: reception, testing, reparation,
quality control and after-sales service. Since the Company’s
creation, Largo has already refurbished more than 170,000
Smartphones, and generated revenue of almost €10.3 million in 2020.
For further information, please go to www.largo-france.fr
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Largo Finance finances@largo-france.fr
NewCap Investor Relations Thomas Grojean/Quentin Massé
largo@newcap.eu +33 (0)1 44 71 94 94
NewCap Media Relations Nicolas Merigeau largo@newcap.eu
+33 (0)1 44 71 94 98
Press contacts Agence Proches Samantha Druon: +33 (0)7 64
01 74 35 – samantha.duron@insign.fr Kelly Martin: +33 (0)6 63 52 94
74 – kelly.martin@insign.fr
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