ORANGE BELGIUM LAUNCHES HEY! A NEW, 100% DIGITAL BRAND AIMED AT ULTRA-CONNECTED CUSTOMERS
23 Septembre 2021 - 6:10PM
ORANGE BELGIUM LAUNCHES HEY! A NEW, 100% DIGITAL BRAND AIMED AT
ULTRA-CONNECTED CUSTOMERS
Press
releaseBrussels,
September 23rd ,
2021
With its new positioning Tomorrow is
ours to make, Orange Belgium goes one step further
in addressing all customer needs
via the launch of a new and innovative
b-brand to answer the
needs of digital-savvy customers.
hey! is a 100% digital brand which takes
a participative approach
specially designed to meet the needs of
ultra-connected customers
whose life is completely digitally
oriented. This next generation
value proposition is based on 4 pillars: 100% digital,
Generous, Low impact,
Evolutive. hey! will shake up the
market by putting communities at the heart of its
offers. The
three hey! offers which
boast attractive online
pricing with extensive mobile
data , will be launched
on the 24th of September
2021.
100% digital
hey! meets the needs generated by new internet usages, which
have become increasingly popular, particularly among digitally
active customers. hey! is aimed at those who love efficiency and
getting things done in a few clicks - the people who prefer the
simplicity of a digital experience. Because online doesn’t mean
compromising on quality and value. hey! addresses the needs of
those who fully enjoy the benefits of digital and tend to favor
such channels instead of more conventional ones, such as physical
shops. Those people have a shared digital mind-set.
As a fully digital brand, which empowers its customers, hey!
offers can only be purchased via the website, and the My hey!
‘customer zone’ is tailored for self-service only.
Low impact
hey! offers very competitive prices and a brand new customer
experience, but it also designed to have the lowest environmental
impact possible : a recycled plastic sim cards, a fully digital
customer journey, full carbon neutrality of its operations and
certified 100% recycled packaging and paper use.
Generous
hey! offers loads of data for a smart price, combined with a
seamless digital experience. What you see is what you get. Digital
life should be simple and easy.
Christophe Dujardin, Chief Consumer Officer of
Orange Belgium, adds: “By launching hey! next to
the new services and developments made under the Orange flagship
brand, we can ensure every consumer can find the perfectly fitting
service and offer, while relying on the state-of-the-art mobile
network. While Orange will focus on breadth of services and
families, hey! will be more focused on individuals looking for
aggressive prices. We really want to empower our customers, let
them get what they need for the best possible price, but also
engage with the brand and participate in its creation, its
evolution."
Evolutive
Tomorrow is ours to make will be reflected in hey!’s involvement
with its customers over time. A community will be built to
co-create future offers and share ideas for improving the service
and for the future of the brand. To make this community spirit a
reality, the hey! team will get involved and will be available for
discussions and sharing on several dedicated spaces such as the
main website, www.heytelecom.be but also social media.
The brand will also stay in touch with users thanks to its
innovative online customer service: in the coming months a chat
service will offer customers a way to get in touch with hey! team
members for technical and sales assistance. In a later phase, a
hey! forum will provide community members with a site to discuss,
get answers and contribute.
The new brand will enjoy using Orange Belgium's high-quality
network, which offers excellent mobile coverage and high-speed
mobile data, but also innovative technologies like HD Voice, VoLTE
and Voice over WiFi.
The commercial launch will be on
24th September 2021. The
online shop will open at www.heytelecom.be
Xavier Pichon, CEO of Orange Belgium, explains
that, "Nowadays, digitally active customers are connected to their
friends and are active on social networks, they buy online, and
they're always looking for great deals for leisure activities,
outings, music and cinema. Above all, they want to form new
relationships with brands. As an operator, we’re highly committed
to always closely following the evolutions of the market and the
consumers’ needs and this launch perfectly fits this strategy. It
is the kind of offer we also see emerging in other countries, also
within the scope of the Orange Group. hey! not only offers very
competitive prices, it is also a sustainable offer, as this is also
the kind of concern we know our customers share.”
About Orange Belgium
Orange Belgium is one of the major telecommunication operators
on the Belgian market, with over 3 million customers, and in
Luxembourg, via its subsidiary Orange Communications Luxembourg. As
a convergent player, it provides next generation connectivity
services to residential customers through multi-gigabits mobile,
cable and optic fiber networks, also relating to the Internet of
Things. Its high-performance mobile network is equipped with the
latest technologies and benefits from continuous investments
preparing for the arrival of 5G. As a responsible operator, Orange
Belgium is also investing to reduce its ecological footprint and
promote sustainable and inclusive digital practices. Orange Belgium
is a subsidiary of the Orange Group, one of the main operators in
Europe and Africa for mobile telephony and internet access and a
world leader in telecommunication services for companies. Orange
Belgium is listed on the Brussels Stock Exchange (OBEL).For more
information go to: corporate.orange.be, www.orange.be or follow us
on Twitter: @pressOrangeBe.
Press
contact
Younes Al Bouchouari –
younes.albouchouari@orange.com +32 (0)477 69 87 73
Annelore Marynissen –
annelore.marynissen@orange.com +32 (0)479 01 60 58
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