Accrol Reaches Licensing Deal With Unilever
01 Mars 2023 - 09:24AM
Dow Jones News
By Anthony O. Goriainoff
Accrol Group Holdings PLC said Wednesday that it has reached a
licensing agreement with Unilever PLC to produce and sell a kitchen
towel product under its Lifebuoy brand.
The U.K. tissue producer said it expects to deliver Lifebuoy
kitchen towel at a retail price-point positioned between the
current market leader and its private label equivalents.
Production of the Lifebuoy kitchen towel product requires no
additional capital investment, Accrol said.
In January, the company said that its licensed business model is
expected to generate 10% to 20% of group revenue in the
medium-to-long term.
"The group has ambition and continues to explore new
opportunities, including further licensing deals, to bring high
quality products at affordable prices to the U.K. consumer," the
company said.
Write to Anthony O. Goriainoff at
anthony.orunagoriainoff@dowjones.com
(END) Dow Jones Newswires
March 01, 2023 03:09 ET (08:09 GMT)
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