9 September
2024
Blackbird plc
(the "Company")
Director Change: Blackbird appoints Nick
Lisher to the Board
9 September, London - Blackbird plc (AIM: BIRD),
the developer and seller of the market leading cloud video
platform, Blackbird, and developer of the online collaborative
video editing and content creation platform, elevate.io,
is pleased to announce that the experienced marketeer and
technology executive Nick Lisher will join the Company's Board on
16 September 2024 as a Non-Executive Director.
Nick Lisher, currently Chief Growth Officer at
Manual & Voy and former Chief Marketing Officer at Flo Health,
is a senior growth marketing executive known for his expertise in:
community building; digital and data driven marketing; and
innovative brand development. During a career spanning over two
decades Nick has demonstrated the power of marketing to connect
consumers, build engaged communities and drive growth across
various industries, from music and fashion to technology, education
and health.
From 2022 to 2024, Nick was Chief Marketing
Officer at Flo Health, the world's largest health app, focused on
female reproductive health. During his tenure Nick led a rebrand,
subscription re-positioning and saw the largest membership growth
in a given quarter. Flo Health has 68 million monthly active users
and over 3 million active paying subscribers.
Previously, as Head of EMEA at Nextdoor from
2016 to 2021, Nick applied his community-building expertise to grow
the platform's user base across multiple countries. He spearheaded
innovative localised marketing strategies, focusing on building
trust and engagement within communities.
In an earlier role as Chief Marketing Officer
and VP of Growth at Depop, the social e-commerce platform for
fashion, Nick was part of the team which drove the platform's
exponential growth. Nick's strategic use of influencer partnerships
was an important part of aligning Depop's brand with its core
audience, fostering a vibrant community that thrived on the
platform's unique blend of fashion and social
interaction.
Blackbird Chair, Anne de Kerckhove, said:
"We are absolutely delighted to welcome Nick to our board.
Nick's exceptional skills in community building and effective data
driven performance marketing globally will be invaluable to
Blackbird and elevate.io. My goal as the new chair is to ensure
Blackbird had a best in class board to tackle the content creator
economy. With Youri Hazanov, appointed last month, and Nick, we
have exactly the right mix of skills to help the executive team
drive exponential growth for our company."
Blackbird CEO, Ian McDonough commented: "Nick is
the very epitome of the modern marketeer with insights into human
psychology and an understanding of the metrics and functionality of
digital platforms and tools marketing teams now have at their
disposal. As elevate.io starts to build awareness, an online
community and monthly active users, Nick's online marketing
experience is going to be absolutely invaluable. I am delighted to
welcome him to the Board of Blackbird."
Nick Lisher added: "The opportunity for
Blackbird, and particularly elevate.io, is vast. As technology
evolves, video editing is breaking free from the confines of
traditional desktop setups. The cloud is becoming the new creative
workspace, offering real-time collaboration, scalability, and
access to powerful tools from anywhere in the world, making
creativity more flexible and limitless than ever before. With its
proprietary technology and experienced team, Blackbird is uniquely
positioned to crack this market."
As required under Schedule Two, paragraph (g) of
the AIM Rules for Companies, further disclosures on Nick Lisher are
as follows:
Nicholas Mark Lisher, aged 46, holds or has held
the following directorships and/or partnerships in the past five
years:
Current directorships and/or
partnerships:
● 451 Lifestyle
Limited
Past directorships and/or
partnerships:
● Nextdoor Europe UK
Limited
There is no further information on Nick Lisher
required to be disclosed under Schedule Two, paragraph (g) of the
AIM Rules for Companies.
Contacts:
Blackbird
plc.
Tel: +44 (0)20 8879 7245
Ian McDonough, Chief Executive
Officer
Stephen White, Chief Operating and Financial
Officer
Allenby Capital
Limited (Nominated Advisor and
Broker)
Tel: +44 (0)20 3328 5656
Nick Naylor / Piers Shimwell (Corporate
Finance)
Amrit Nahal / Guy McDougall (Equity Sales and
Corporate Broking)
About Blackbird
plc
Blackbird plc operates in the fast-growing SaaS,
Media and Entertainment and content creation markets.
Blackbird plc's patented technology allows for frame accurate
navigation, playback, viewing and editing in the cloud and it has
two products.
BlackbirdⓇ a market leading suite of cloud-native
computing applications, is used by rights holders, broadcasters,
sports and news video specialists, live events and content owners,
post production houses, other mass market digital video channels
and corporations.
elevate.io is the company's new browser-based
collaborative content creation platform currently in general
release. elevate.io is built
using Blackbird's core technology and is aimed at professional
teams and the fast growing Creator Economy.
Blackbird plc also licences its core video
technology, under its 'Powered by Blackbird' licensing model,
enabling video companies to accelerate their path to true cloud
business models.
www.blackbird.video
www.linkedin.com/company/blackbird-cloud
www.twitter.com/blackbirdcloud
www.facebook.com/blackbirdplc
www.youtube.com/c/blackbirdcloud
