Anheuser-Busch Recognized For Longstanding Commitment to the Latino Community
20 Février 2007 - 3:00PM
PR Newswire (US)
A-B is Only Brewer Listed in Hispanic Magazine's Corporate 100 ST.
LOUIS, Feb. 20 /PRNewswire-FirstCall/ -- Anheuser-Busch has been
chosen by Hispanic Magazine for its "Corporate 100" list of
companies that offer the best opportunities for Latinos and for
support of the Latino community. Anheuser-Busch is the only brewer
to receive the honor. "We have partnered with the Latino community
for more than 100 years as part of our corporate tradition to give
back to the communities in which we work. This is not only good for
business, it is the right thing to do," said Henry Dominguez, vice
president, Latino Marketing, Anheuser-Busch. "In turn, the
community has supported us in many ways, including making Bud Light
and Budweiser the best-selling beers among Latinos." The magazine
researched approximately 400 businesses across the United States to
create the 2007 list, which appears in its February issue. Criteria
for selection included support of Latino organizations, increasing
opportunities through diversity supplier programs, and promoting
Latinos within company ranks and to positions on boards.
Anheuser-Busch's involvement in the Latino community dates back
more than a century and focuses on enriching people's lives by
supporting values important to Latinos, such as education,
leadership development, economic empowerment, public advocacy, and
arts and culture. The company has a rich history of support that
includes approximately 400 community-based, local and national
Latino organizations with contributions totaling more than $50
million during the past two decades. For example, the company is
recognized as the largest corporate contributor to the Hispanic
Scholarship Fund in its 30 years of existence, as Anheuser-Busch
and its wholesalers have helped raise more than $22 million and
award more than 18,000 college scholarships through the HSF.
Anheuser-Busch also encourages the responsible consumption of its
products among all segments of the adult population. The company
and its wholesalers have invested more than $580 million since 1982
in more than two dozen community-based programs and national
advertising campaigns to promote responsibility and discourage
alcohol abuse, including underage drinking and drunk driving. This
includes Spanish-language responsibility TV spots and "We ID"
material that offers training to retailers. Anheuser-Busch also
supplies parents with Family Talk About Drinking (Entre Familias in
Spanish) material that help them talk with their teens about
underage drinking and respecting the law. Based in St. Louis,
Anheuser-Busch is the leading American brewer, holding a 48.8
percent share of U.S. beer sales. The company brews the world's
largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also
owns a 50 percent share in Grupo Modelo, Mexico's leading brewer,
and a 27 percent share in China brewer Tsingtao, whose namesake
beer brand is the country's best-selling premium beer.
Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE
Magazine's Most Admired U.S. and Global Companies lists in 2006.
Anheuser-Busch is one of the largest theme park operators in the
United States, is a major manufacturer of aluminum cans and one of
the world's largest recyclers of aluminum cans. For more
information, visit http://www.anheuser-busch.com/. DATASOURCE:
Anheuser-Busch CONTACT: Ellen Bogard of Anheuser-Busch,
+1-314-577-9615, Web site: http://www.anheuser-busch.com/
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