A select amount of limited-edition bottles
will be available exclusively on BlockBar.com and will unlock
access to an immersive whisky experience curated by Vayner3 at
SCOPE Miami Beach in December
MIAMI, Nov. 18,
2022 /PRNewswire/ -- In celebration of a
world-renowned cultural moment for the arts taking place in
Miami, FL, Johnnie Walker, the
world's number one Scotch Whisky* and 88rising, the pioneering
music and arts collective, invite spirits and art collectors the
opportunity to impact a limited edition Johnnie Walker Blue Label
designed by Junghoon Vandy Son,
known as VANDYTHEPINK.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9114351-johnnie-walker-88rising-limited-edition-blue-label-vandythepink/
Through a first-of-its-kind collaboration with BlockBar, the
world's first direct to consumer NFT marketplace for luxury wine
and spirits, and the Web3 consultancy Vayner3 - the NFT holders
will have the opportunity to take part in a
token-gated voting experience, giving holders the
ability to inspire VANDYTHEPINK's final design of the physical
bottle. This will be the first time artwork by VANDYTHEPINK will
debut in Web3 and the first time BlockBar will host a
community-impacted release where NFT holders will vote on artwork
to be featured on the bottle.
VANDYTHEPINK is a highly celebrated streetwear designer known
for his progressive and playful take on icons derived from pop
culture around the world. With Johnnie Walker Blue Label as his
canvas, VANDYTHEPINK created a series of iconographies and
colorways in collaboration with Johnnie Walker and 88rising that
holders will rank upon purchase of the NFT. Taking inspiration from
his culture and personal experiences, VANDYTHEPINK focused on
thematics of progress, harmony, balance, beauty and quality. He
found beautiful synergies in these qualities in the craftsmanship
of Johnnie Walker Blue Label and the community built around
88rising to conceptualize the artwork for this bottle release.
"Johnnie Walker Blue Label has become a recognized symbol of
prestige and I am excited to imprint my artistic vision on one of
the most iconic blended Scotch Whiskies in the world," said
Junghoon Vandy Son, founder of
VANDYTHEPINK. "Inspired by the complex harmony and depth of
character, I wanted my artwork to be emblematic of the balance
within the bottle while representing the communities Johnnie Walker
and 88rising bring together."
By purchasing the NFT on BlockBar.com, holders will also have
VIP access to attend 'V' curated by Vayner3 at SCOPE Miami Beach on
Friday, December 1st. NFT holders
will have the opportunity to meet VANDYTHEPINK, vote on the final
bottle artwork and receive a signed, serial numbered commemorative
piece of artwork while enjoying an elevated Johnnie Walker Blue
Label tasting experience.
"I'm incredibly excited to see where the design of this Johnnie
Walker Blue Label collaboration with VANDYTHEPINK ends up," said
Sophie Kelly, Senior Vice President
of Whiskies, DIAGEO North America. "We are thrilled to be pushing
boundaries in Web3 as this is a first of its kind creator
collaboration with an NFT marketplace, ultimately allowing the
BlockBar community to play with unique VANDYTHEPINK icons to
co-create a one-of-a-kind Johnnie Walker Blue Label bottle with
us."
After December 1, the Johnnie
Walker Blue Label NFT will update to reflect the community voted on
artwork and become the design on the VANDYTHEPINK edition Johnnie
Walker Blue Label bottles. The physical bottles once created will
be held securely by BlockBar with a record of authenticity held on
the blockchain as a digital certificate of ownership until the NFT
is redeemed.
The VANDYTHEPINK x Johnnie Walker Blue Label limited edition
release will drop publicly on BlockBar.com at 10AM ET on
Tuesday, November 22. BlockBar's
Johnnie Walker token holders, Johnnie Walker POAP
holders and select Web3 community members will have early access to
purchase this release beginning 24 hours before the public sale.
The NFT priced at $355 USD
(approx. 0.30 ETH) may be purchased by individuals who are over the
legal drinking age in their respective jurisdictions from
BlockBar.com with ETH or credit card. At 10AM, the first users to reserve the bottle will
then have 10 minutes to checkout. Users who successfully check out
will receive an NFT (digital version) representing a proof of
authenticity and ownership of the physical bottle, which is stored
with BlockBar until the bottle owner is ready to "burn" the NFT to
redeem. Bottle owners can gift or resell this NFT on the
BlockBar.com marketplace.
"We're thrilled to partner with Johhnie
Walker for the fourth time with this special release. This
is the first time we are bringing a unique voting mechanic to the
purchase experience and we think the BlockBar community will be
incredibly excited and engaged," said Dov
Falic, BlockBar co-founder & CEO. "We're honored to have
VANDYTHEPINK lend his iconic artistry to conceptualize this release
which will be unique to the bottle owners who purchase the Johnnie
Walker Blue Label NFT."
The brand's collaborations with BlockBar are a part of an
ongoing partnership with Johnnie Walker and Vayner3, the Web3
consultancy under the umbrella VaynerX, founded by serial
entrepreneur Gary Vaynerchuk. The
collective efforts seek to offer consumers in Web3 unique and
premium experiences for NFT and spirits collectors alike. "After
the successful launch of the VeeFriends collaboration, and the
launch of Johnnie Walker Ghost and Rare Master Set and NFT on
BlockBar.com, we are excited by the momentum Johnnie Walker has
created throughout the past year," said Avery Akkineni, President of Vayner3. "We look
forward to continuing our partnership and bringing innovative new
experiences to consumers in Web3 and the Johnnie Walker
community."
About Johnnie Walker
Johnnie Walker is the world's number one Scotch Whisky brand,
enjoyed by people in over 180 countries around the world. Since the
time of its founder, John Walker,
those who blend its whiskies have pursued flavor and quality above
else.
Six generations of skilled Master Blenders have pioneered and
crafted bold new flavors that have transformed a small Scottish
grocery store business, founded in 1820, into an international
whisky business selling stylish, authentic, and iconic blends.
Today's range of award-winning whiskies includes Johnnie Walker
Red Label, Black Label, Double Black, Green Label, Johnnie Walker
High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years
and Blue Label. Together they account for nearly 19 million cases
sold annually (IWSR, 2019), making Johnnie Walker the most popular
Scotch Whisky brand in the world.
About Diageo North
America
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
About 88rising
88rising is the pioneering global music & media company
representing the best of Asian talent. 88rising was the first
company to launch an Asian-centric music festival in the United States (Head in the Clouds Music
& Arts Festival - now in its fourth year), the first to have an
Asian artist top the Billboard R&B/Hip-Hop charts and Spotify's
Weekly Global Albums chart, and the first to launch an all-Asian
radio channel reaching all of North
America. In 2021, 88rising executive produced and curated
the soundtrack to Shang-Chi and the Legend of the Ten Rings -
Marvel Studios' first Asian-American superhero. In 2019, they were
awarded Label of the Year by NetEase, one of the largest music
streaming platforms in China. With
over 160 million followers across global social media platforms and
over 40 billion total streams and views, 88rising's global
influence is undeniable.
About VANDYTHEPINK
VANDYTHEPINK, founded in 2017 by Junghoon Vandy Son, quickly made a name for
himself through his unique customization that eventually expanded
to a clothing line featuring his own take on streetwear. The name
VANDYTHEPINK means light and hope, hoping to spread happiness and
playfulness through his designs. To experience more flavor visit
ONVANDYLAB.ORG and follow @VANDYTHEPINK on Instagram.
About BlockBar
www.BlockBar.com
Founded in October 2021, BlockBar
sells NFTs directly from luxury wines and spirits brands. Each NFT
corresponds to an actual physical bottle, exclusive to BlockBar,
available to purchase with ETH, credit card or wire
transfer. Owners can resell, collect, gift, or at any point «burn»
their NFT in exchange for the physical bottle, shipped from
BlockBar's secure facility in Singapore with 24/7 security, motion sensors,
and temperature control. BlockBar only partners directly with brand
owners including LVMH, Diageo, Bacardi, Pernod Ricard, Sazerac,
William Grant & Sons and more,
and does not take collections from third parties or collectors.
BlockBar is democratizing access to luxury wines and spirits
allowing anyone, anywhere in the world to participate, whilst
offering bottle owners storage, insurance and a marketplace to
re-sell their bottles purchased on BlockBar's platform. BlockBar's
proprietary smart contracts verify authenticity tracing every
transaction directly back to the partnering brand, and its
partnership with top cyber- and crypto-security firms
ensures that transactions are fully protected and transparent.
About Vayner3
Vayner3 is a consultancy under the umbrella of VaynerX
exclusively focused on guiding the world's leading enterprises and
intellectual property owners in the next iteration of consumer
behavior, and navigating the ground-breaking and ever-evolving
world of Web3. For more information, you can
visit: www.vayner3.com.
*IWSR 2021
Media contact:
HUNTER
whisky@hunterpr.com
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SOURCE DIAGEO North America