Sanderson Design Group PLC TV launch of Harlequin's Own the Room campaign
24 Août 2021 - 8:00AM
RNS Non-Regulatory
TIDMSDG
Sanderson Design Group PLC
24 August 2021
For immediate release 24 August 2021
RNS REACH
SANDERSON DESIGN GROUP PLC
("Sanderson Design Group", the "Company" or the "Group")
TV launch of Harlequin's Own the Room campaign
Sanderson Design Group PLC (AIM: SDG), the luxury interior
design and furnishings group, announces that its Harlequin brand
will use TV advertising for the consumer launch of its Own the Room
campaign, which empowers consumers to choose the best designs and
colours for emotional and physical well-being.
The Harlequin TV adverts will begin on 1 September 2021 on
Channel 4, More 4 and HGTV and will run for three weeks, marking
the first time that the Group has used TV advertising. The adverts
will target programming about homes and interiors. Strategically,
this advertising is in line with the Group's strategy of elevating
its brands and driving consumer demand for trade customers.
The Own the Room campaign is based on a specially commissioned
white paper, Is the colour of your home making you happy?, which
was written by Stephen Westland, a professor of colour science and
technology, and Soojin Lee, a research fellow in colour design,
both of Leeds university.
The paper discusses the emotional and physical benefits of
colour in the home and its effect on health and well-being. To
maximise the benefits, the paper stresses the importance of
matching colours to an individual's specific characteristics.
To help consumers unlock their perfect colour and design
choices, Harlequin has created an Own the Room quiz based on four
distinct Harlequin looks.
The quiz, the white paper and further details of the Own the
Room campaign can all be found at the Harlequin
website via this link: https://harlequin.sandersondesigngroup.com/white-paper/
Lisa Montague, Chief Executive Officer of Sanderson Design
Group, commented : "Harlequin's Own the Room initiative has created
some fascinating insights on how colour and design can impact both
emotional and physical well-being. We're excited to use TV
advertising to bring this campaign to a broad consumer audience
with the objective of driving demand for trade customers. I hope as
many people as possible try the Own the Room quiz to encourage new
dialogue and to give people the confidence to choose colourful,
bolder schemes that can stimulate individual well-being."
For further information:
Sanderson Design Group PLC c/o Buchanan +44 (0) 20
7466 5000
Lisa Montague, Chief Executive Officer
Michael Williamson, Chief Financial
Officer
Caroline Geary, Company Secretary
Investec Bank plc (Nominated Adviser
and Broker) +44 (0) 20 7597 5970
David Anderson / Alex Wright / Ben
Farrow
Buchanan +44 (0) 20 7466 5000
Mark Court / Sophie Wills / Toto
Berger
SDG@buchanan.uk.com
Notes for editors:
About Sanderson Design Group
Sanderson Design Group PLC is a luxury interior furnishings
company that designs, manufactures and markets wallpapers, fabrics
and paints. In addition, the Company derives licensing income from
the use of its designs on a wide range of products such as bed and
bath collections, rugs, blinds and tableware.
Sanderson Design Group's brands include Zoffany, Sanderson,
Morris & Co., Harlequin, Scion, Anthology and Clarke &
Clarke.
The Company has a strong UK manufacturing base comprising Anstey
wallpaper factory in Loughborough and Standfast & Barracks a
fabric printing factory, in Lancaster. Both sites manufacture for
the Company and for other wallpaper and fabric brands.
Sanderson Design Group employs approximately 600 people and its
products are sold worldwide. It has showrooms in London, New York,
Chicago, Paris, Amsterdam and Dubai.
Sanderson Design Group trades on the AIM market of the London
Stock Exchange under the ticker symbol SDG.
For further information please visit:
www.sandersondesigngroup.com
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