American Eagle Outfitters Launches First-Ever Signature Scents
25 Octobre 2006 - 3:10PM
PR Newswire (US)
American Eagle REAL For Her and For Him is Available Beginning
Today in American Eagle Outfitters Stores and on www.ae.com NEW
YORK, Oct. 25 /PRNewswire-FirstCall/ -- American Eagle Outfitters
(NASDAQ:AEOS) today announced the launch of its first signature
fragrances. American Eagle REAL is available for men and women, and
evokes the confident, open-minded spirit of the brand and its
customers. The fragrances were created to be casual, versatile and
comfortable, much like the perfect pair of jeans. American Eagle
REAL is subtle enough to wear to work or school, and at the same
time intriguing and sensual for a date or night out. "American
Eagle REAL is another way for the AE girl and guy to experience our
brand," said LeAnn Nealz, American Eagle Outfitters' executive vice
president and chief design officer. "Everything about it-from the
scent to the bottle design-reflects the true soul of AE, which is
authentic, original and laidback." In development for the past
year, American Eagle REAL was created in collaboration with a
leading independent fragrance consultant and is produced by two of
the leading fragrance houses in the country. American Eagle REAL
For Her is offered in a 1.7 fluid ounce eau de toilette for $34.50,
as well as a roller-ball vial for $12.50. The scent features top
notes of pink grapefruit, pomegranate and mandarin, mid-notes in
blossoms of water lotus, muget, and orange flower petal, and dry
down-notes of creamy patchouli, white birch wood and soft
sandalwood. American Eagle REAL For Him comes in a 1.7 fluid ounce
cologne for $34.50, as well as a body spray option for $8.50. The
scent is masculine and clean with citrus and cardamom for a cool
aromatic effect. There are mid-notes of fir balsam, rosewood, and
jasmine for a woody, modern feel, and dry down-notes of vetiver,
tonka bean, amber and patchouli. Both bottle designs are made of
heavy glass textured with the subtle imprint of a belt buckle.
American Eagle REAL For Her is housed in an organic orb-shaped
bottle in a soft nude pink, while the men's bottle design is
angular in a rich tobacco grey/brown hue. The fragrance is
supported by a national print advertising campaign in publications
such as Seventeen(R) and CosmoGIRL!(R) and direct mail sampling. In
stores, the fragrance will be prominently displayed on lead tables
in the women's and men's areas of the stores, as well as at the
cash and wrap area. American Eagle REAL For Her will also be
available in aerie by American Eagle stores. About American Eagle
Outfitters American Eagle Outfitters (NASDAQ:AEOS) is a leading
retailer that designs, markets and sells its own brand of laidback,
current clothing targeting 15 to 25 year-olds, providing
high-quality merchandise at affordable prices. AE's original
collection includes standards like jeans and graphic Ts as well as
essentials like accessories, outerwear, footwear, basics and
swimwear. American Eagle Outfitters currently operates 826 stores
in 50 states, the District of Columbia and Puerto Rico, and 72 AE
stores in Canada. AE also operates ae.com, which offers additional
sizes and styles of favorite AE merchandise and ships around the
world. In September of this year, the company launched a new
collection of dormwear and intimates. "aerie by American Eagle" is
now available in American Eagle stores across the country and at
aerie.com. It includes bras, undies, camis, hoodies, robes, boxers,
sweats and leggings for the AE girl. Designed to be sweetly sexy,
comfortable and cozy, aerie offers AE customers a new way to
express their personal style everyday, from the dormroom to the
coffee shop to the classroom. The company has also introduced
MARTIN + OSA, a new sportswear concept targeting 25 to 40 year-old
women and men who lead an active life. MARTIN + OSA carries
apparel, accessories and footwear, using denim and sport
inspiration to design fun and sport back into sportswear. MARTIN +
OSA currently operates three stores and plans to open two
additional stores this year. For additional information and
updates, visit martinandosa.com. DATASOURCE: American Eagle
Outfitters CONTACT: Christine Pala Miller of American Eagle
Outfitters, +1-212-465-4092; or Amy Glickman of Rubenstein
Communications, +1-212-843-8063, ; or Tammie Rosen of Rubenstein
Communications, +1-212-843-8008 Web site: http://www.ae.com/
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