Comcast Wins Technology & Engineering Emmy® Award for Sports Viewing Innovation
21 Février 2023 - 04:00PM
Business Wire
Company Delivers Real-Time Sports Highlights to
Millions of Xfinity, Sky and Peacock Customers with VideoAI
Tech
Comcast today announced it has received a Technology &
Engineering Emmy® Award for building and delivering innovative
sports viewing experiences for millions of customers across
Xfinity, Sky and Peacock. The National Academy of Television Arts
and Sciences recognized Comcast for using artificial intelligence
and machine learning to provide viewers an easy way to catch up on
key moments from live sporting events.
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COMCAST WINS TECHNOLOGY & ENGINEERING
EMMY® AWARD FOR SPORTS VIEWING INNOVATION (Photo: Business
Wire)
These innovations are made possible by Comcast’s VideoAITM
technology. A core component of Comcast’s global technology
platform, VideoAI analyzes video streams in real-time and detects
key moments using various audio, visual and textual cues. For
sports, these include points/goals, penalties, and other major
moments. As the live event unfolds, indexed highlights are compiled
as they happen into an interactive experience, giving viewers an
easy way to play through all the biggest moments, whether they plan
to join live or just want a quick summary of the most important
highlights after the event has concluded.
“VideoAI is a transformative technology, giving us the ability
to rethink how we deliver innovative entertainment experiences to
our global customers,” said Fraser Stirling, Global Chief Product
Officer, Comcast. “This incredible honor by the Academy is a
tremendous acknowledgement of the work happening across Comcast to
drive this innovation forward and ultimately deliver better
experiences for our customers.”
As an adaptive and agile technology, VideoAI enables the teams
at Xfinity, Sky and Peacock to customize the solution to meet the
unique needs of their customers and the sports they serve. The
technology currently powers:
- Sky Sports Recap: Offered on numerous live sports
including Premier League matches, cricket games, golf tournaments
and F1 races, Sky Sports Recap is an interactive experience that
viewers can launch during a live event to quickly recap or catch up
on the biggest moments that have transpired so far – even if they
haven’t watched it from the beginning.
- Peacock Key Plays: Available on Premier League matches,
Peacock Key Plays puts highlights as they happen on an interactive
timeline that can be accessed at any point during a live match,
giving customers the ability to watch just one key moment or all of
them as a playlist.
- Xfinity Sports Highlights: Available on DVR recordings
of select events like the FIFA World Cup, Xfinity Sports Highlights
tags key plays in the recording’s playback bar, giving customers a
quick way to recap all the biggest moments. Xfinity recently made
Sports Highlights available for the FIFA World Cup and plans to
extend the feature to more sports this year.
Additionally, Comcast Technology Solutions is now offering the
technology to customers as part of its product suite, producing
actionable metadata to drive a continuously expanding number of use
cases, from content discovery to contextual advertising.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and
technology company that connects people to moments that matter. We
are principally focused on connectivity, aggregation, and streaming
with 57 million customer relationships across the United States and
Europe. We deliver broadband, wireless, and video through our
Xfinity, Comcast Business, and Sky brands; create, distribute, and
stream leading entertainment, sports, and news through Universal
Filmed Entertainment Group, Universal Studio Group, Sky Studios,
the NBC and Telemundo broadcast networks, multiple cable networks,
Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky
Sports; and provide memorable experiences at Universal Parks and
Resorts in the United States and Asia. Visit
www.comcastcorporation.com for more information.
About The National Academy of Television Arts &
Sciences
The National Academy of Television Arts & Sciences (NATAS)
is a non-profit service organization dedicated to the advancement
of the arts and sciences of television and the promotion of
creative leadership for artistic, educational, and technical
achievements within the television industry. It recognizes
excellence in television with the coveted Emmy® Awards for
Children’s & Family, Daytime, News & Documentary, and
Sports television programming, as well as achievements in
television Technology & Engineering. NATAS membership consists
of nearly 18,000 broadcast and media professionals represented in
19 regional chapters across the country. For more information go to
www.theemmys.tv
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Debbie Frey Comcast Corporation debbie_frey@comcast.com
215-286-4568
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