DraftKings (Nasdaq: DKNG) and UFC®, the world’s premier mixed
martial arts organization, today announced a groundbreaking
agreement that marks one of the most significant partnerships in
UFC history.
DraftKings will become UFC’s first-ever
“Official Sportsbook and Daily Fantasy Partner” in the United
States and Canada. The sports technology and entertainment company
will now be able to offer in-game promotions, activations,
in-broadcast odds integrations and UFC branding across its daily
fantasy and betting products and will possess rights to use
official UFC marks and logos. On a weekly basis, DraftKings will
also provide fans with free-to-play UFC games as well as enhanced
prop bets and other innovative sportsbook opportunities. Ahead of
UFC 259 on March 6th, DraftKings has launched a free-to-play UFC
pool with $10K in prizing, available for fans to enter and compete
nationwide.
“This is a massive deal that will benefit UFC,
DraftKings, and most of all the fans,” said UFC President Dana
White. “DraftKings is the best at what they do in the betting and
daily fantasy space, and unlike other sports, UFC has no off
season. The action will be non-stop for fans of UFC and DraftKings.
This is the most important deal we’ve ever done to increase
engagement with our fans and reach new ones, and I’m looking
forward to all the exciting things we’re going to do with
DraftKings over the next few years.”
“Combat sports, and UFC in particular, have
scaled significantly across both our sportsbook and daily fantasy
verticals, evolving from a niche offering to a high-demand category
that we believe will only grow further as we innovate,” said Jason
Robins, DraftKings co-founder, CEO and executive chairman. “While
DraftKings and UFC have previously collaborated on specific events,
we are proud to become official partners and explore even more
impactful integrations that prioritize the fan experience.”
OFFICIAL SPORTSBOOK AND DAILY FANTASY
PARTNERIn 2020, both UFC daily fantasy and sports betting
saw substantial growth on DraftKings, setting new company records
on multiple fronts. For the first time, DraftKings offered
customers two MMA Millionaire contests to keep up with the critical
mass of customer interest and has plans to offer several additional
contests in 2021.
UFC FIGHT CLOCKDraftKings will
also become the presenting partner of the UFC Fight
Clock, UFC’s new, proprietary, and innovative time-keeping
system. The UFC Fight Clock utilizes state-of-the-art technology,
including the most flexible high-definition screens in the world,
to provide fighters and fans with the most accurate time-keeping
system in combat sports. The UFC Fight Clock is integrated directly
into UFC’s production technology, allowing athletes, fans, and
officials in the arena to see the same countdown clock per round as
viewers watching the broadcast.
There will be up to four UFC Fight Clocks
displayed on UFC’s world-famous Octagon®, giving fighters a view of
at least one clock from any vantage point. The UFC Fight Clock
presented by DraftKings will debut this Saturday, March 6, in Las
Vegas during UFC® 259:
BLACHOWICZ vs. ADESANYA. (See photos of the UFC Fight
Clock here.)
ADDITIONAL BRANDED
INTEGRATIONSThe agreement with UFC also provides
DraftKings with a branded presence on the Octagon canvas at select
UFC events and during Dana White's Contender
Series. In addition, DraftKings will have numerous
sponsorship integrations within UFC content on both linear and
digital platforms, including live broadcasts and pay-per-views,
social media assets, and programming on UFC FIGHT
PASS®, the world’s leading streaming service for
combat sports.
More information about DraftKings is available
at www.draftkings.com and fans can download the DraftKings mobile
apps via iOS and Android. To learn more about the UFC, including
the upcoming UFC® 259:
BLACHOWICZ vs. ADESANYA this Saturday, March 6, fans can
visit www.ufc.com.
About DraftKingsDraftKings Inc.
is a digital sports entertainment and gaming company created to
fuel the competitive spirits of sports fans with products that
range across daily fantasy, regulated gaming and digital media.
Headquartered in Boston, and launched in 2012 by Jason Robins, Matt
Kalish and Paul Liberman, DraftKings is the only U.S.-based
vertically integrated sports betting operator. DraftKings is a
multi-channel provider of sports betting and gaming technologies,
powering sports and gaming entertainment for 50+ operators across
more than 15 regulated U.S. and global markets, including Arkansas
and Oregon in the U.S. DraftKings’ Sportsbook offers mobile and
retail betting for major U.S. and international sports and operates
in the United States pursuant to regulations in Colorado, Illinois,
Indiana, Iowa, Mississippi, New Hampshire, New Jersey, New York,
Pennsylvania, Tennessee, Virginia and West Virginia. DraftKings’
daily fantasy sports product is available in 8 countries
internationally with 15 distinct sports categories. DraftKings is
the official daily fantasy partner of the NFL, MLB and the PGA TOUR
as well as an authorized gaming operator of the NBA and MLB and an
official betting operator of the PGA TOUR.
About UFC®UFC® is the world’s
premier mixed martial arts organization (MMA), with more than 625
million fans and 142 million social media followers. The
organization produces more than 40 live events annually in some of
the most prestigious arenas around the world, while broadcasting to
approximately 900M TV households across more than 175 territories.
UFC’s athlete roster features the world’s best MMA athletes
representing more than 70 countries. The organization’s digital
offerings include UFC FIGHT PASS®, one of the world’s leading
streaming services for combat sports. UFC was acquired in 2016 by
global entertainment, sports and content company Endeavor, along
with strategic investors Silver Lake Partners and KKR. UFC is
headquartered in Las Vegas, Nevada. For more information,
visit UFC.com and follow UFC at Facebook.com/UFC, Twitter,
Snapchat, Instagram and TikTok: @UFC.
Media
Contactmedia@draftkings.com@DraftKingsNews
UFCChris Bellitti at
cbellitti@ufc.com or Brian Smith at bsmith@ufc.com
FORWARD-LOOKING STATEMENTS
Certain statements made in this release are
“forward looking statements” within the meaning of the “safe
harbor” provisions of the United States Private Securities
Litigation Reform Act of 1995. When used in this press release, the
words “estimates,” “projected,” “expects,” “anticipates,”
“forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,”
“will,” “should,” “future,” “propose” and variations of these words
or similar expressions (or the negative versions of such words or
expressions) are intended to identify forward-looking statements.
These forward-looking statements are not guarantees of future
performance, conditions or results, and involve a number of known
and unknown risks, uncertainties, assumptions and other important
factors, many of which are outside DraftKings’ control, that could
cause actual results or outcomes to differ materially from those
discussed in the forward-looking statements. For a discussion of
additional risks and uncertainties, which could cause actual
results to differ from those contained in the forward-looking
statements, see DraftKings’ Securities and Exchange Commission
filings. DraftKings does not undertake any obligation to update or
revise any forward-looking statements, whether as a result of new
information, future events or otherwise, except as required by
law.
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