Company elevates digital-first capabilities as
part of consumer-obsessed strategy
BURLINGTON, Mass. and FRISCO, Texas, Nov. 11,
2024 /PRNewswire/ -- Keurig Dr
Pepper (NASDAQ: KDP) announced the appointment of Drew Panayiotou as Chief Marketing Officer
(CMO), U.S. Refreshment Beverages, effective today. Panayiotou
brings a modern approach to marketing and a broad range of
experience to the role, having led teams at agencies and across
multiple industries, including beverages, technology, health care,
retail and entertainment.
Andrew Springate, who currently
serves as CMO for U.S. Refreshment Beverages, is being appointed to
a critical new role leading industry and strategic initiatives,
reporting directly to Tim Cofer,
Chief Executive Officer at KDP. Andrew will bring his nearly 30
years of sales, marketing and general management experience – and
deep relationships across the beverage industry – to the position.
Over the coming months, Andrew will work with Drew on a seamless
transition to ensure the strong marketplace momentum of KDP's
brands continues.
"We're excited for Drew
Panayiotou to bring his deep acumen and expertise to
accelerate a digital-first marketing approach at KDP," said
Andrew Archambault, President, U.S.
Refreshment Beverages at KDP. "As consumer-obsessed brand builders,
KDP is embracing new ideas and cutting-edge technologies to connect
and resonate with today's audiences, and Drew will take this work
to new heights."
"I want to recognize Andrew
Springate for his more than seven-year tenure as CMO of U.S.
Refreshment Beverages," continued Archambault. "Andrew played a key
role in elevating the marketing of Dr Pepper and contributing to
the incredible growth trajectory of this iconic brand. KDP is
fortunate to have his vision, leadership and beverage industry
knowledge in this new role."
Panayiotou joins the Company most recently from Pfizer, where he
was the company's first Global Chief Marketing Officer with
oversight of marketing across all of Pfizer's markets and products,
leading a team of 1,400. While at Pfizer, he spearheaded the
deployment of AI-driven content and media capabilities and
developed a direct-to-consumer e-commerce engagement model to
elevate how Pfizer reaches and serves patients. He also led an
innovative corporate brand campaign focused on fighting
cancer.
"I'm thrilled to join the KDP team and help steward these iconic
brands," said Panayiotou. "I look forward to accelerating our
digital marketing transformation while creating meaningful
connections with consumers in new media spaces."
As CMO, U.S. Refreshment Beverages, Drew will lead marketing for
KDP's ~$9 billion portfolio of cold
beverage brands, including Dr Pepper®, Canada
Dry®, Mott's®, A&W®,
Snapple®, 7UP® and Core
Hydration®. He will also oversee all functions within
the Company's enterprise-wide marketing centers of excellence,
including insights & analytics, media & public relations,
marketing innovation, creative services and category
management.
Prior to his role at Pfizer, Drew was Chief Marketing Officer at
Verily/Google Life Sciences, and earlier, was President and CEO of
BBDO-ATL and President of Red Wagon Ventures, a new business
incubator at Chick-fil-A focused on building and scaling retail
experience concepts. He also held senior marketing leadership roles
at Best Buy, the Walt Disney Company and The Coca-Cola Company.
Early in his career, he served as a brand manager for Canada
Dry.
Panayiotou will report to Archambault and work closely with
marketing leaders within the Company's U.S. Coffee business unit
and its Canada and Mexico operations to advance KDP's approach to
innovative brand-building.
About Keurig Dr Pepper
Keurig Dr Pepper (Nasdaq:
KDP) is a leading beverage company in North America, with a portfolio of more than
125 owned, licensed and partner brands and powerful distribution
capabilities to provide a beverage for every need, anytime,
anywhere. With annual revenue of approximately $15 billion, we hold leadership positions in
beverage categories including soft drinks, coffee, tea, water,
juice and mixers, and have the #1 single serve coffee brewing
system in the U.S. and Canada. Our
innovative partnership model builds emerging growth platforms in
categories such as premium coffee, energy, sports hydration and
ready-to-drink coffee. Our brands include Keurig®, Dr
Pepper®, Canada Dry®, Mott's®,
A&W®, Snapple®, Peñafiel®,
7UP®, Green Mountain Coffee Roasters®,
Clamato®, Core Hydration® and The Original
Donut Shop®. Driven by a purpose to Drink Well. Do
Good., our 28,000 employees aim to enhance the experience of every
beverage occasion and to make a positive impact for people,
communities and the planet. For more information, visit
www.keurigdrpepper.com and follow us on LinkedIn.
FORWARD-LOOKING STATEMENTS
Certain statements
contained herein are "forward-looking statements" within the
meaning of applicable securities laws and regulations. These
forward-looking statements can generally be identified by the use
of words such as "outlook," "guidance," "anticipate," "expect,"
"believe," "could," "estimate," "feel," "forecast," "intend,"
"may," "plan," "potential," "project," "should," "target," "will,"
"would," and similar words. Forward-looking statements by their
nature address matters that are, to different degrees, uncertain.
These statements are based on the current expectations of our
management, are not predictions of actual performance, and actual
results may differ materially.
Forward-looking statements are subject to a number of risks and
uncertainties, including the factors disclosed in our Annual Report
on Form 10-K and subsequent filings with the SEC. We are under no
obligation to update, modify or withdraw any forward-looking
statements, except as required by applicable law.
Investors:
Investor Relations
Keurig Dr Pepper
T: 888-340-5287 /
IR@kdrp.com
Media:
Katie Gilroy
Keurig Dr Pepper
T: 781-418-3345 / katie.gilroy@kdrp.com
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SOURCE Keurig Dr Pepper
