REDMOND,
Wash., May 15, 2023 /PRNewswire/ -- Microsoft
Corp. on Monday is announcing a suite of new AI solutions and
improvements to Microsoft Cloud for Nonprofit that are designed to
transform the nonprofit industry and how fundraisers engage with
donors, manage campaigns and optimize operations. In addition, the
company announced a limited private preview for nonprofits to
experience a new AI-powered fundraising propensity model. Within
the preview, participating nonprofits will be able to test new AI
tools that give fundraisers the power to do predictive forecasting
of fundraising goals with data modeling and identify donors most
likely to donate to a campaign, cause or major gift.
"Simply put, AI can and will be a game-changer for nonprofits
and fundraisers," said Justin
Spelhaug, Vice President and Global Head, Tech for Social
Impact at Microsoft. "With these new AI solutions, we aim to
empower nonprofits and fundraisers to achieve more and to create a
more positive and rewarding experience for donors."
In today's economic environment, nonprofits are consistently
challenged to make budgets go further and do more with fewer
resources. Since 2020, many fundraisers have seen an ongoing
decline in the overall number of donors giving to causes. And
although data can help nonprofits identify and prioritize the most
promising prospects, predict donor behavior and measure fundraising
outcomes, access to data and the ability to form actionable
insights based on fundraising analytics is a major roadblock for
many organizations. According to one study from the National
Council of Nonprofits, barely 18% of nonprofits reported having all
the data they need and using it in nearly every decision they
make.
Microsoft Cloud for industries offers powerful,
integrated and uniquely tailored industry solutions and workflows
designed to allow organizations to realize breakthrough value and
more easily achieve success, enabling them to unleash value
quickly, build for the future and exceed expectations. And
now, with AI as a copilot, Microsoft Cloud for Nonprofit is
delivering new capabilities to help fundraisers leverage data in a
powerful way to attract, retain and grow their donor base.
New tools include:
- New Fundraising dashboard. To optimize fundraising and
help nonprofit leaders understand performance and to quickly
respond to a changing environment for charitable giving, Microsoft
is introducing a new Fundraising performance dashboard. The
dashboard uses real-time data to deliver interactive views of
campaign performance, donor conversion and other fundraising
analytics, all built on Power BI's industry-leading data
visualization platform.
- Dynamics 365 Marketing joins Microsoft Cloud for
Nonprofit. Dynamics 365 Marketing streamlines the generation of
communications for donors and volunteers, including newsletters,
program information and other communications. Because it takes
advantage of the Nonprofit Common Data Model, integration of data
to help drive more personalized engagement is seamless and
easy.
- Microsoft Viva Sales AI Copilot and Microsoft Teams
Premium. AI capabilities are now included in the Fundraising
and Engagement tools of Microsoft Cloud for Nonprofit.
-
- Viva Sales will help nonprofits
personalize, stay on top of and deepen engagement with donors by
providing AI capabilities that assist in crafting email responses
based on customer relationship management (CRM) data, update CRM
records, summarize Teams calls and more.
- We've also integrated AI-based capabilities of Teams Premium
into Fundraising and Engagement that will help nonprofits improve
productivity and make sure donors, constituents and staff get the
greatest benefit from meetings.
With these new tools, Microsoft is delivering a robust set of
solutions for end-to-end fundraising — from fundraising strategy
and planning, fundraising campaign execution and measurement, gift
processing and reconciliation, all the way through to gift
acknowledgement.
New fundraising
modeling
In addition to the AI new capabilities in Microsoft Cloud for
Nonprofit, Microsoft is developing an AI-based donor propensity
model to help nonprofits identify constituents most likely to
donate or engage with a campaign or cause based on predictive donor
behavior. Interested nonprofits can sign up to participate in this
private preview and participating nonprofits will help improve the
model through contributions of anonymized data and testing. This
solution is intended to be generally available later this year.
Microsoft Cloud for Nonprofit is tailored specifically for the
nonprofit sector, designed to reduce the time nonprofit groups
spend managing overhead and delivering automation and efficiency on
common and critical workflows. These new AI solutions are designed
to help nonprofits focus on mission-critical activities and are
built on Microsoft's trusted cloud platform, Azure, which offers
enhanced security, scalability and reliability. They are also
integrated with Microsoft's existing solutions for nonprofits, such
as Microsoft 365 — Outlook, SharePoint and Teams — as well as Power
Platform, Microsoft Dynamics 365 and LinkedIn.
To learn more about them and sign up for updates, visit
https://www.microsoft.com/en-us/nonprofits/ai-solutions.
Microsoft (Nasdaq "MSFT" @microsoft) enables digital
transformation for the era of an intelligent cloud and an
intelligent edge. Its mission is to empower every person and every
organization on the planet to achieve more.
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SOURCE Microsoft Corp.