MOUNT LAUREL, N.J.,
Sept. 3, 2018 /PRNewswire/
-- SodaStream International LTD. (NASDAQ: SODA) today unveiled
its "Drowning Liberty" installation in New York City's Flatiron Plaza in partnership
with Oceanic Society. The installation supports SodaStream's
mission to highlight the global threat of single-use plastic.
"Drowning Liberty" consists of a 20-foot replica of the Statue
of Liberty, trapped inside a steel
cage packed with single-use plastic bottles. SodaStream has created
Drowning Liberty, which will visit other locations, to call
attention to the skyrocketing rates of annual plastic pollution. In
addition to the installation, SodaStream has created a limited
edition "Be the Change" carbonating bottle, for use in making
sparkling water at home, work or school. The special bottle
features a drawing of the Earth and reminds users they should
choose to "Love the world," "Reduce their ecological footprint,"
and "Reuse."
As part of the campaign, SodaStream and Oceanic Society have
created a sustainability pledge for individuals to sign as they
commit to switching to a reusable bottle, decreasing their
contribution to global plastic pollution. The first 10,000 people
to take the pledge will receive a complimentary BE THE CHANGE
bottle. A percentage of sales on SodaStream.com during
the event will be donated to Oceanic Society to support its work in
driving action for ocean conservation.
"We have no choice," emphasized SodaStream CEO Daniel Birnbaum. "We have to go reusable. Annual
plastic production is skyrocketing and the U.S. is one of the
biggest polluters in the world. SodaStream stands up for what's
right and will always tell the truth. We've launched our pledge as
a rallying cry. Together, we will liberate America from plastic
straws, bags, cups and of course single-use plastic bottles—to
significantly reduce the global plastic pollution epidemic. We
cannot continue to ignore the facts - we need to act now: For our
children."
"Studies show that by 2050 there will be more plastic than fish
in the world's oceans," added Oceanic Society CEO Roderic Mast. "Governments, individuals,
non-profits and corporations must all act together to address this
enormous and urgent challenge. SodaStream is known for its
environmental advocacy, and we are excited to be working with them
to engage more people and provide practical solutions to reduce
ocean plastic pollution—one of the greatest environmental issues of
our time."
Drowning Liberty will be on
display at the Flatiron Plaza from September
3-5 before travelling to additional cities to call attention
to plastic pollution and SodaStream's sustainability pledge.
"We are firm believers that people can have a tremendous global
impact by making a single conscious change in their lives," added
Birnbaum. "We invite the entire country to take a pledge on
www.sodastreampledge.com and help curb the U.S. addiction to
single-use plastic."
I pledge to make the switch to a reusable bottle. In taking
this pledge, I will decrease my personal contribution to the global
pollution epidemic and join SodaStream's fight to liberate America
from single-use plastic bottles.
For more information about the pledge and SodaStream's
partnership with Oceanic Society, please visit
www.SodaStreamPledge.com.
About SodaStream
SodaStream is the No. 1 sparkling
water brand in the world. SodaStream enables consumers to easily
transform ordinary tap water into sparkling water in seconds. By
making ordinary water fun and exciting to drink, SodaStream helps
consumers drink more water. SodaStream Sparkling Water Makers offer
a highly differentiated and innovative alternative to consumers of
bottled and canned carbonated soft drinks. The products promote
health and wellness, are environmentally friendly, cost
effective, and are customizable and fun to use. Products are
available at more than 80,000 retail stores across 45 countries. To
learn more about how SodaStream makes water exciting and follow
SodaStream on Facebook, Twitter, Pinterest, Instagram and YouTube,
visit www.SodaStream.com.
About Oceanic Society
Founded in 1969, Oceanic Society
is America's oldest non-profit organization dedicated to ocean
conservation, with a mission to improve ocean health by deepening
the connections between people and nature to address the root cause
of its decline: human behavior. Oceanic Society seeks to bridge the
gap between awareness and measurable behavior change through its
innovative Blue Habits program, and through its international
expeditions and California whale
watching programs. Oceanic Society is also a global leader in the
conservation of iconic ocean life like sea turtles, marine mammals,
and coral reefs. For more information, visit
www.oceanicsociety.org.
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SOURCE SodaStream