WestPoint Stevens Teams Up with Thermocable to Heat Up Electrics Business
24 Mars 2004 - 7:48PM
PR Newswire (US)
WestPoint Stevens Teams Up with Thermocable to Heat Up Electrics
Business WEST POINT, Ga., March 24 /PRNewswire-FirstCall/ --
WestPoint Stevens Inc. (BULLETIN BOARD: WSPT) (
http://www.westpointstevens.com/ ) today announced it has combined
forceswith Thermocable to power up the Fahrenheit(TM) blanket. The
already successful Vellux(R) heated blanket now incorporates the
next generation of wiring technology. According to Art Birkins,
President of WestPoint Stevens Basic Bedding Division, "We are
truly excited about the opportunity to partner with Thermocable on
the new Triaxial wiring innovation and be first to offer this
superior new product to the US marketplace." Michael Daniels,
General Manager of Thermocable, adds, "Vellux has always been
synonymous with softness, so it was important that the Thermocable
heating wire complimented this with a soft, supple feel, helping to
create a warm comforting experience in contrast to the stiff wires
of other systems." The performance enhancing features include two
independent temperature-sensing systems to provide a uniform
temperature throughout the blanket and also a spot-sensing feature
to prevent local overheating. The new and improved Vellux
Fahrenheit heated blanket also has the lowest EMF (Electro Magnetic
Field) emissions of any electric blanket product in the
marketplace. A newly redesigned control simplifies the consumer
experience with 15 different heat settings on a large backlighted
liquid crystal display. The customer can select heat levels that
will safely deliver twice the warmth of the previous Fahrenheit
blanket. The control also features advanced diagnostics that
constantly monitor performance. A unique Heat Boost feature
automatically changes from a higher heat level to preheat the bed,
to a lower heat level for all night comfort. "The new Fahrenheit
Blanket combines the elegance of Vellux with Thermocable's
state-of-the-art heating technology, and the new controller is both
user-friendly and feature-rich," said Mark Castracane, Electrical
Engineer for the Basic Bedding Division. "We have devoted
considerable resources to getting this the best it can be." In
addition, this new Thermocable wire can be found in the newest
heated introduction for WestPoint Stevens,the Restwarmer(TM)
blanket. Building on the already successful Restwarmer brand in
heated mattress pads, WestPoint introduces the Restwarmer blanket -
100% acrylic with all the advanced performance features of the
Thermocable wire at an opening price point. Already placed in
pre-market selling, these items will be featured in the WestPoint
Stevens showroom at spring market and will ship late Summer 2004.
WestPoint Stevens Inc. is the nation's premier home fashions
consumer products marketing company, with a wide range of bed
linens, towels, blankets, comforters and accessories marketed under
the well-known brand names GRAND PATRICIAN, PATRICIAN, MARTEX,
ATELIER MARTEX, BABY MARTEX, UTICA, STEVENS, LADY PEPPERELL,
SEDUCTION, VELLUX and CHATHAM - all registered trademarks owned by
WestPoint Stevens Inc. and its subsidiaries - and under licensed
brands including RALPH LAUREN HOME, DISNEY HOME, GLYNDA TURLEY and
SIMMONS BEAUTYREST. WestPoint Stevens can be found on the World
Wide Web at http://www.westpointstevens.com/ . Contact: Lorraine D.
Miller, CFA Senior Vice President - Finance and External
Communications 404.378.0491 DATASOURCE: WestPoint Stevens Inc.
CONTACT: Lorraine D. Miller, CFA, Senior Vice President - Finance
and External Communications of WestPoint Stevens Inc.,
+1-404-378-0491 Web site: http://www.westpointstevens.com/
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