Aerie Flips the Social Media Algorithm Positive for Spring 2022
15 Mars 2022 - 2:00PM
Business Wire
Brand that set the industry standard for no retouching and body
positivity introduces the evolution of the #AerieREAL movement by
bringing happiness to the social media scroll
American Eagle Outfitters, Inc. (NYSE: AEO) announced today the
evolution of #AerieREAL focused on sharing positive messages across
feeds to help create a safe and happy place for content
consumption–extinguishing the negative impact of social media.
Building upon the brand’s values of power, positivity and no
retouching, Aerie is amplifying its mission and expanding its
community by tapping into new influential voices also rooted in
positivity: Alisha Boe, Carlacia Grant Erika Priscilla and Elyse
Myers, long-term brand partners, Aly Raisman, Hannah Schlenker and
Kelsea Ballerini, Aerie’s Changemakers, and brand ambassadors.
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the full release here:
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Aerie Spring '22 (Photo: AEO, Inc. )
Aerie creates products that make you feel good, and this spring
will further its commitment of self-acceptance and well-being
through a series of PSAs (Positive
Scrolling Always), a dedicated TikTok Hashtag Challenge and
the creation of The Happy Spot—a spring break event held tomorrow
in Miami with a special performance by Kelsea Ballerini of her
exclusive Aerie song, Keepin’ It Real.
“The #AerieREAL movement revolutionized the industry, bringing
inclusivity to the forefront and empowering young women to love
their REAL selves inside and out. As we build on the strength of
Aerie, we are committed to helping our community find their happy
and prioritize positivity,” said Jennifer Foyle, President -
Executive Creative Director, AE & Aerie. “We know that
social media can have a negative impact, which is why we are
creating a safe and happy space that fosters healthy conversations
and cultivates a positive social scroll for our Aerie
community.”
Aerie was one of the first in the industry to redefine the
standard of beauty in 2014 by encouraging young women to love their
bodies and by showcasing REAL people in unretouched photos. This
spring, the brand will approach the next benchmark of its
#AerieREAL movement, calling on its partners, ambassadors,
influencers and community to help roll out a series of REAL
initiatives:
- Spring is kicking off with a series of evergreen PSAs,
#AerieREAL PSA (Positive Scrolling Always), across Aerie's social
media channels with brand partners sharing authentic, positive,
unfiltered advice on how to control your time on social media, the
importance of paying it forward and focusing on one's own mental
health.
- As one of the first brands to launch a dedicated and successful
TikTok hashtag challenge in 2020, Aerie will once again take to the
social media platform, using AR technology, to ask its community to
find their happy and flood the feed with positivity and REAL by
taking a moment to share an inspirational note with friends through
the #AerieREAL Challenge starting March 16. The challenge is set to
the debut of Kelsea’s exclusive Aerie song, Keepin’ It Real, which
the singer-songwriter wrote to inspire the Aerie community to love
and let their REAL selves shine.
- IRL connections will continue once again as the brand
reinforces positivity, happiness and commitment to community with
The Happy Spot — a one-day pool party taking place in Miami on
March 16. This event offers the brand’s community a chance to
reconnect and meet Aly, Kelsea, Hannah, Alisha, and Carlacia.
Kelsea will share a very special performance of her exclusive Aerie
song, Keepin’ It Real. The event will also be shared across social
in celebration of the #AerieREAL PSAs and TikTok hashtag challenge
kick off. All ticket proceeds will go to Miami-based non-profit
organization, Style Saves.
Aerie’s commitment to offering products that make people feel
happy and good continues into the Spring 2022 collection with
highlights inclusive of:
- An expanded REAL GOOD collection featuring an update to the #1
bra, Sunnie Bra, now made with recycled fibers, as well as 300
styles (70% of the swim collection) made with sustainable materials
in longline silhouettes, mix and match bikinis, bandeau one pieces
and asymmetrical cut outs.
- Flares are kicking it up a notch with the TikTok famous OFFL/NE
Real Me Crossover Super Flare, seriously comfy OTT Rollover Flare,
buttery soft Groove-On Velour Flare and cozy Kick It Super
Flare.
- As Aerie builds on the momentum of its viral best selling Real
Me Crossover Leggings, the brand is delivering Activewear focused
on leggings and sports bras in signature fabrications. It’s all in
the pretty deets with lightweight Real Me Xtra Crossover Ruffle
Leggings, smooth and slick Goals Scallop Leggings, as well as the
all new OG groove and rib seamless fabrications in bike
shorts.
For more information on Aerie’s Spring 2022 initiatives
including details on attending The Happy Spot, head over to
#AerieREAL Life.
About Aerie
Aerie is a lifestyle brand that offers the comfiest intimates,
apparel, swim, and accessories made to wear in and out. Aerie’s
sub-brand, OFFLINE by Aerie, offers activewear made for REAL life
movement. #AerieREAL inspires all people to love their real selves
and celebrates its community by advocating for power, positivity,
and no retouching. Let the Real You Shine®. Visit www.Aerie.com to
learn more.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing,
accessories and personal care products at affordable prices under
its American Eagle® and Aerie® brands. Our purpose is to show the
world that there’s REAL power in the optimism of youth. The company
operates stores in the United States, Canada, Mexico, and Hong
Kong, and ships to 81 countries worldwide through its websites.
American Eagle and Aerie merchandise also is available at more than
200 international locations operated by licensees in 25 countries.
For more information, please visit www.aeo-inc.com.
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Matthew Owens SHADOW matthew@weareshadow.com
American Eagle Outfitters (NYSE:AEO)
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