Forget Shapewear, This Is ‘You’ Wear! Aerie Introduces an Innovative and Modern Take on Intimates
21 Juillet 2022 - 3:00PM
Business Wire
‘We Are REAL’ Fall 2022 Campaign Empowers Women Through Real
Voices, Unfiltered Images and Unretouched Beauty
American Eagle Outfitters, Inc. (NYSE: AEO) announced today that
the Aerie brand is launching exciting new initiatives for fall
2022, which will continue to elevate the revolutionary #AerieREAL
movement. Aerie wants its customers to wear what feels good and
that starts by celebrating real beauty, real bodies and real
voices.
This press release features multimedia. View
the full release here:
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Fall 22 SMOOTHEZ by Aerie (Photos Credit:
Aerie)
- SMOOTHEZ by AerieTM, a new intimates collection of
favorite first layers for total comfort, debuts July 21. The
assortments are made to mix, match and layer. Super soft, barely
there, light-as-air fabrics that don’t squeeze or hold you back
will be available in more than 130 choice counts on aerie.com and
in all Aerie stores, including 44 new locations.
- The We Are REAL campaign, launching August 8, highlights
unedited content from bold, brave and influential individuals who
use their voices to inspire change. The campaign will feature a
diverse group of new and existing brand partners, including
Alexandra Daddario, Aly Raisman, Brenna Huckaby, Bridget Malcolm,
Charithra Chandran, Danielle Brooks, Hunter McGrady, Kelsea
Ballerini, Lauren Scruggs, Saniyya Sidney, Selita Ebanks and Selma
Blair.
- Aerie is pleased to announce its partnership with
Liberare, and our collection of adaptable lingerie,
available on Aerie.com on August 18. The collection features
functional and fashionable lingerie designed with disabilities in
mind.
“We are incredibly excited to introduce a much-needed update to
shapewear with SMOOTHEZ by Aerie to set women free with
first-layer, second-skin intimates. Aerie makes products that
support our REAL mission and we believe no one should ever hide or
contain who they are,” said Jennifer Foyle, President -
Executive Creative Director, AE & Aerie. “Aerie’s vision
for the intimate apparel industry is a community where women accept
their truth, love their REAL selves and wear clothes that make them
feel good. Every day, we are inspired by our customers and
associates who remind the world that there is nothing more powerful
than living unretouched and being REAL.”
As an industry leader, Aerie was one of the first brands to show
unretouched bodies and faces in its advertising, which led to a
movement where everyone feels seen, heard and empowered. The
brand’s commitment to community continues to evolve as Aerie shares
REAL inspiration, authentic stories and celebrates beauty in all
forms.
More About Aerie’s New Initiatives
- SMOOTHEZ BY AERIETM COLLECTION: Aerie is reframing how
women feel about themselves, giving them the confidence to feel good
in their own skin. The new collection of comfortable, soft YOU
wear, not shapewear, is all about second-skin, light-as-air
intimates that are made to mix and match. Styles feature smooth,
stretchy and colorful first-layer bras, underwear, leggings, pants,
shorts and tops made of lightweight mesh, super soft microfiber and
a lacey blend in over 130 choices. Within the collection is the new
BRA-ishTM, a brand-first bra featuring floating cups that mold and
move as your body changes, offering a custom fit, feel and support
that doesn’t suck you in. BRA-ishTM is the brand’s most comfortable
bra yet.
- WE ARE REAL CAMPAIGN celebrates the unique and powerful
messages that we all have to share with the world. Aerie continues
to be a leader in empowering women to embrace their own unique
qualities. We Are REAL will remind Aerie’s community of the
importance of sharing their REAL truth with the world. As a
constant source of inspiration for the brand, Aerie selected
inspirational messages and photos from the social feeds of women
within its community to serve as the campaign creative, which will
be amplified and celebrated across its channels.
- LIBERARE: As Aerie furthers its commitment to
inclusivity, the brand has partnered with adaptive lingerie brand,
Liberare, on a collection of functional and fashionable lingerie
designed for disabled women. The product assortment includes The
Liberare Bra, The Convertible Plunge Bralette, The Cheeky Tanga and
The Everyday Bikini.
For more information head over to #AerieREAL Life.
About Aerie
Aerie is a lifestyle brand that offers the comfiest intimates,
apparel, swim, and accessories made to wear in and out. Aerie’s
sub-brand, OFFLINE by Aerie, offers activewear made for REAL life
movement. #AerieREAL inspires all people to love their real selves
and celebrates its community by advocating for power, positivity,
and no retouching. Let the Real You Shine®. Visit www.Aerie.com to
learn more.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing,
accessories and personal care products at affordable prices under
its American Eagle® and Aerie® brands. Our purpose is to show the
world that there’s REAL power in the optimism of youth. The company
operates stores in the United States, Canada, Mexico, and Hong
Kong, and ships to 81 countries worldwide through its websites.
American Eagle and Aerie merchandise also is available at more than
270 international locations operated by licensees in 25 countries.
For more information, please visit www.aeo-inc.com.
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Matthew Owens SHADOW matthew@weareshadow.com
American Eagle Outfitters (NYSE:AEO)
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