American Eagle Leads the Way for Innovation Across TikTok, Roblox and Meta Quest 2
18 Août 2022 - 3:00PM
Business Wire
Back-To-School Campaign Celebrates Musicians and the Uniting
Power of Music and Jeans
American Eagle Outfitters, Inc. (NYSE: AEO) announced today the
American Eagle (AE) brand’s music-focused initiatives across Meta
Quest 2 and Roblox, and the first-of-its-kind campaign with
TikTok’s SoundOn platform. AE recently launched its fall 2022
Back-To-School (BTS) campaign featuring Gen Z musicians Blu
DeTiger, spill tab, duo Tabakian x Tanisako and continues to engage
with its community through exclusive experiences to drive youth
culture. The brand is excited to deliver music experiences in the
metaverse, in-store activations, and a hashtag challenge (HTC) on
TikTok featuring a custom song written by one of Gen-Z’s favorite
creators.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220817005653/en/
American Eagle Fall 2022 Back-To-School
Campaign Featuring Blu DeTiger (Photo: Business Wire)
“This season, we are excited to offer our community multiple
ways to express their personal style through a series of
activations meant to inspire customers to pair the jeans they love
with the music they love,” said Jennifer Foyle, President -
Chief Creative Officer, AE and Aerie. “As a leader in
innovation, American Eagle is the first to partner with TikTok’s
SoundOn platform to continue to collaborate with emerging creators
and artists, and provide them with a space where they can share
their passion for music with the world.”
First-Ever Brand Campaign with TikTok’s SoundOn
- AE will be the first brand to utilize TikTok’s SoundOn to
enlist one of its artists to create a custom song.
- SoundOn, TikTok’s new music marketing and distribution
platform, allows artists to upload their music directly to TikTok
and over 90 other platforms to begin earning royalties.
- AE tapped emerging TikTok artist Katherine Li to update a
portion of her forthcoming release as the AE BTS anthem. Katherine
and five creators will use the song to kick off a dedicated HTC on
August 23, inviting users to create a music video while wearing AE
jeans and using the hashtag #AEJeansSoundOn. The HTC will end on
August 25 with AE selecting three winners to receive a gift card
valued at $3,000, and their video will appear on AE’s Times Square
billboard.
Behind-the-Scenes of Back To School via Meta Quest
2
- AE will be the first brand to offer customers the in-store
experience of viewing a 360 video on Meta Quest 2.
- Within eight locations across the country, consumers can
experience a behind-the-scenes video of the brand built-out studio
space, shot specifically for the VR technology, featuring AE’s 2022
BTS campaign.
- The experience will premiere in-stores on August 20, and fans
of the brand can also view at home through FB 360 Video or YouTube
360 video.
BTS Bash on Roblox
- On August 19, the BTS campaign headliner Blu DeTiger will
perform her song “Vintage” on a custom indie pop-themed stage.
- Blu’s stage will feature a first-of-its-kind “like” module
allowing audience members the opportunity to interact with the
performance by being able to hit a like button. Players can also
participate in a BTS-themed scavenger hunt to unlock custom AE toys
and plushies.
- The brand’s club will also feature two DJ booths, playing Hip
Hop/R&B and Pop/Dance music, each with their own merch
stand.
Fave Fits
- For him, super soft flannel sets, tonal dip-dyed and camo
printed tees and new Baja hoodies give a fresh update to novelty.
While 90s straight denim shows up for the first time in flex and
rigid fabrications, Airflex 360 fabrics make their debut in
Athletic Skinny and Athletic fit styles. Baseball and bucket hats
round things out in twill & corduroy, making comfort the name
of the game this fall from head to toe.
- For her, oversized plaids and soft and sexy tees layered with
sweaters and fleece make for a complete look up-top. For bottoms,
jeans still reign supreme with new low rise 90s Skinny Kicks, Mom
and Flare styles among the highlights, while 90s cargo pants and
Skater trousers emerge as stylish woven pant alternatives to denim.
Complete the look this fall with western inspired accessories like
woven belts, cowboy boots, bandanas and wide brim hats.
About American Eagle
Since 1977, American Eagle has offered an assortment of
specialty apparel and accessories for men and women that enables
self-expression and empowers our customers to celebrate their
individuality. The brand has broadened its leadership in jeans by
producing innovative fabric with options for all styles and fits
for all at a value. We aren’t just passionate about making great
clothing, we’re passionate about making real connections with the
people who wear them. Visit www.ae.com to find your perfect pair of
#AEJeans.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing,
accessories and personal care products at affordable prices under
its American Eagle® and Aerie® brands. Our purpose is to show the
world that there’s REAL power in the optimism of youth. The company
operates stores in the United States, Canada, Mexico, and Hong
Kong, and ships to 81 countries worldwide through its websites.
American Eagle and Aerie merchandise also is available at more than
270 international locations operated by licensees in 25 countries.
For more information, please visit www.aeo-inc.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220817005653/en/
Matthew Owens SHADOW Email: Matthew@weareshadow.com
American Eagle Outfitters (NYSE:AEO)
Graphique Historique de l'Action
De Mar 2024 à Avr 2024
American Eagle Outfitters (NYSE:AEO)
Graphique Historique de l'Action
De Avr 2023 à Avr 2024