AB InBev Becomes Official Beer Partner of FIFA Club World Cup 2025™
25 Novembre 2024 - 12:00PM
Business Wire
Expanded partnership with FIFA further
solidifies AB InBev’s longstanding commitment to enhancing the fan
experience with the world’s most popular sport
AB InBev (Euronext: ABI) (MEXBOL: ANB) (JSE: ANH) (NYSE: BUD),
the world’s leading brewer, has extended its nearly 40-year
partnership with FIFA to include the FIFA Club World Cup 2025™
taking place in the United States from June 15th to July 13th. AB
InBev is also a sponsor of FIFA World Cup 2026™, which will be
jointly hosted by 16 cities across Canada, Mexico and the United
States.
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AB InBev: Official Beer Partner of FIFA
Club World Cup (Graphic: Business Wire)
The expanded partnership reinforces the brewer’s megabrand and
mega platform strategy by connecting beer with global events that
consumers love. Megabrands Budweiser and Michelob ULTRA will lead
the partnership complemented with local brands in select
markets.
FIFA President Gianni Infantino said: “AB InBev has been an
iconic sponsor of our events for almost 40 years, and today we are
excited to see them come on board as a partner of the new FIFA Club
World Cup. We are embarking on a journey that will redefine club
football and create a new global tournament. With AB InBev’s
brands, we are creating unforgettable moments for football fans
around the world.”
“Our brands are at the heart of meaningful cultural moments and
iconic sporting events,” said AB InBev CEO, Michel Doukeris. “This
partnership with the FIFA Club World Cup continues our legacy of
bringing beer and sports together for fans around the world,
creating more moments of celebration and cheers. We look forward to
activating this first-of-its-kind tournament next summer in
partnership with FIFA.”
The upcoming FIFA Club World Cup 2025™ will gather 32 of the
world’s best football clubs for a month-long celebration across 11
US Host Cities. As part of the multi-faceted agreement, AB InBev
will create unique brand experiences across participating
countries, deliver the “Player of the Match Award,” and amplify
memorable moments from the tournament for fans of legal drinking
age.
For more information, visit FIFA.com.
About Anheuser-Busch InBev
AB InBev is a publicly traded company (Euronext: ABI) based in
Leuven, Belgium, with secondary listings on the Mexico (MEXBOL:
ANB) and South Africa (JSE: ANH) stock exchanges and with American
Depositary Receipts on the New York Stock Exchange (NYSE: BUD). As
a company, we dream big to create a future with more cheers. We are
always looking to serve up new ways to meet life’s moments, move
our industry forward and make a meaningful impact in the world. We
are committed to building great brands that stand the test of time
and to brewing the best beers using the finest ingredients. Our
diverse portfolio of well over 500 beer brands includes global
brands Budweiser®, Corona®, Stella Artois® and Michelob Ultra®;
multi-country brands Beck’s®, Hoegaarden® and Leffe®; and local
champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®,
Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo
Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing
heritage dates back more than 600 years, spanning continents and
generations. From our European roots at the Den Hoorn brewery in
Leuven, Belgium. To the pioneering spirit of the Anheuser & Co
brewery in St. Louis, US. To the creation of the Castle Brewery in
South Africa during the Johannesburg gold rush. To Bohemia, the
first brewery in Brazil. Geographically diversified with a balanced
exposure to developed and developing markets, we leverage the
collective strengths of approximately 155,000 colleagues based in
nearly 50 countries worldwide. For 2023, AB InBev’s reported
revenue was 59.4 billion USD (excluding JVs and associates).
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