NEW YORK, June 22, 2021 /PRNewswire/ -- Taboola, a global
leader in powering recommendations for the open web, helping people
discover things they may like, today announced a long-term
partnership with Sliide, a leading mobile platform that drives
engagement and monetization for mobile carriers, OEMs and
publishers, powering billions of user interactions.
Under the deal, Taboola will be the exclusive provider of
content recommendations across Sliide's offerings, which are
embedded within tens of millions of mobile devices in 187
countries, the majority of which are in the U.S. These
offerings live in several different formats integrated on-device at
factory and in-app.
Sliide's customers now have instant access to offerings such as
Taboola Feed, a vertical-scrolling feed, enabling users to access
more of the content they love, including articles and video. The
feed offers a similar experience to scrolling through social media
networks, encouraging visitors to stay engaged longer by providing
targeted, relevant content.
With Taboola, Sliide can offer increased engagement and
monetization options to its customers, sourced from Taboola's
long-term and exclusive relationships with more than 9,000 digital
properties.
"Mobile device manufacturers and carriers continue to look for
ways to innovate," said Corbyn
Munnik, CEO, Sliide. "Part of that journey is having a
constant eye towards how end user behaviors shift. The one constant
is that news drives engagement. By partnering with Taboola to bring
their vast network of news within our offerings, we're making
mobile a more attractive proposition for our customers through
engagement and monetization, which has a direct impact on their
bottom line."
"Teaming with an innovator such as Sliide brings us closer to
making news truly ubiquitous," said Adam Singolda, CEO and founder,
Taboola. "Their scale and access to the world's largest carriers
and manufacturers, coupled with our scale of publisher
relationships are a great match. Sliide's customers benefit with an
ability to offer end users a massive publisher network that keeps
users engaged, while supporting quality journalism."
About Taboola
Taboola powers recommendations for the
open web, helping people discover things they may like. The
company's platform, powered by artificial intelligence, is used by
digital properties, including websites, devices and mobile apps, to
drive monetisation and user engagement. Taboola has long-term
partnerships with some of the top digital properties in the world,
including CNBC, NBC News, Business Insider, The Independent and El
Mundo. More than 13,000 advertisers use Taboola to reach over 500
million daily active users in a brand-safe environment. The company
has offices in 18 cities worldwide, including New York and Tel
Aviv.
Taboola is going public via a merger with ION Acquisition Corp.
1 Ltd. (NYSE: IACA), a publicly traded special purpose acquisition
company, or SPAC. For more information visit:
https://www.taboola.com/press-release/taboola-goes-public.
Learn more at www.taboola.com and follow @taboola on
Twitter.
About Sliide
Sliide provides a suite of mobile
services that help companies get more from the mobile economy. The
suite, powered by its Accessware personalization technology,
provides users with easy access to news, search, rewards and other
essential services, complementing what's included with a device's
operating system. Sliide is distributed through carriers and device
manufacturers, allowing partners to differentiate their offering,
increase customer loyalty, and generate new revenue streams.
Through its partnerships with the largest mobile carriers globally,
the Sliide Suite is an essential part of the mobile experience for
tens of millions of users a month. Founded in 2014, the company is
based in London with offices in
New York. For more information,
visit Sliide.com
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SOURCE Taboola
